This document provides an overview of a Facebook marketing workshop. The workshop covers developing a Facebook strategy, setting up a business page correctly, maximizing page assets like images and apps, and creating engaging custom pages. It also introduces a marketing mastermind club for ongoing support and shares testimonials from past clients who were able to grow their business and gain clarity on Facebook using the strategies taught in the workshop. The workshop aims to teach business owners how to effectively use Facebook to meet their marketing goals.

1. Interactive Facebook
Workshop
Set up your business for
Success on Facebook
#TSMPifw

2. What you will learn today...
• Facebook Strategy
• Facebook Orientation
• Facebook Setup
• Facebook Content

3. How Do You Catch A Fish?

4. Facebook Today...
• Monthly active users now over 900 million
• One in 7.7 people on the planet have a Facebook account
• Monthly mobile users now total 488 million
• 83 million users accessed Facebook solely from mobiles in March ‘12
• 42 million “Pages” with 10 likes or more
• Over 9 million Facebook “apps”
• 3.2 billion Likes and Comments are posted daily
• 300 million photos are uploaded to the site each day

5. Part 1
Facebook Strategy

6. Describe Your Business

7. Describe Your Business From Client’s View...

8. Describe Ideal Client’s Top 10...
• Fears – what keeps them awake at night?
• Wants – what do they want?
• Needs – what do they need?
• What frustrates them?

9. Now prioritise these
into the top 3
issues

10. What are the
top 10 mistakes
your prospects make
around your product?

11. What is your primary business objective?
• Build a list
• Sell products
• Increase brand awareness
• Improve customer service
• Increase engagement levels

12. Track Your Results
Social Media Marketing Industry Report 2012

13. What is your ‘call to action’?
• Become a fan
• Drive traffic to website
• Build a database
• Increase referrals
• Purchase product

14. Cyclic Phase of Facebook Marketing
Image courtesy of Wildfireapps.com

15. Social Media Marketing Strategy Plan
Where are you now? Where do you want to be?
•Strengths: put your strengths here •Achievements for 3 successful years: put what you want to achieve personally, financially, spiritually and
•Weaknesses: put your weaknesses here business-wise here
•Things that need to be in place within the next 12 months:
o List the most important things you need to do to make your achievements happen
How will you get there?
Strategy 1: Strategy 2: Strategy 3 Strategy 4: Strategy 5: Strategy 6:
2.1 3.1 4.1 5.1 6.1
When: When: When: When: When: When:
Who: Who: Who: Who: Who: Who:

16. Part 2
Facebook Orientation

17. The Different Types Of Pages On Facebook
• Personal Profile
• Business Page / Fan Page / “LIKE”
• Group Page / “JOIN”
• Interest Page / Community Page
• Places Page

18. What’s the difference between...
• Newsfeed
• Ticker
• Wall
• Chat

19. Optimum Setup
Personal Profile Business Page
Personal Newsfeed Page Newsfeed
Profile Page Page Profile
Connect with friends/family Interact only with other Pages
Interact with everything on FB Offers customisation

20. Facebook’s Secret Treasure...
Facebook’s search function

21. To Message Or Post?
Message = Private
Post = Public*
* You can adjust on Personal Profile

22. Protect Your Private Account
To prevent your account being hacked:
• Set a secure password
• Adjust your Account Settings – Secure Browsing
(Account settings > Security > Secure Browsing – enable)
• Adjust your Account Settings – Login Notifications
(Account settings > Security > Login Notifications – enable)

23. Part 3
Facebook Setup

24. Setting Up A Business Page Correctly
http://www.facebook.com/pages/create.php

25. The Importance of your Facebook Page Title
• Try to keep it under 25 characters (FB Ads)
• Use keywords that your customers will
search for

26. What is a Vanity URL?
• Short, neat URL for your Facebook Page
www.facebook.com/EasyOnlineMarketingForYou
• www.facebook.com/username
• Once you set it, you cannot change so make
sure it is exactly what you want

27. Tips on creating a FB Business Page
1. Choose the appropriate Category
2. Use Keywords in your title of the page
3. Fill in the INFO page in as much detail as you can – add
keywords here too especially About & Description
4. Upload a good image (photo/logo)
5. Suggest the page to your existing contacts to like so you can
secure your Vanity URL
6. Start posting regularly

28. Maximising Facebook Real Estate
New Cover
Image
851 x 315
Profile
Pic * Rules apply
180 x 180
App Thumbnails
111 x 74
Great for
About Calls To Action
Section Max 12
Add Top 3 most
Call To important
Action

29. Maximising Facebook Real Estate

30. Timeline Images – Precise measurements
Cover image: 851 x 315
Profile Picture: 125 x 125
Thumbnail image: 111 x 74
Images in wall post: 404 x 404
Highlighted images: 843 x 403

31. Rules For Cover Images
 Get creative
 Show people using your product
 Price or purchase info ie: 40% off
 Contact info
 Reference to features such as ‘Like’, ‘Share’ etc
 Calls to action
 Should not infringe anyone’s copyright
 Must not be primarily text-based

32. Creative Ideas - Theme

33. Creative Ideas – Extend your image to CTA

34. Creative Ideas – Sensation

35. Creative Ideas – Sense of Belonging

36. Creative Ideas – Identify

37. Thumbnails That Drive Traffic
Larger Thumbnails for Apps 111 x 74 pixels
Up to 12 Apps can be shown on your Timeline Page
You can move the thumbnails around
Can customize except Photos, Likes, Videos
Great place for call to action

38. App Thumbnails....Strategy

39. App Thumbnails....Strategy
• Click the top right hand corner of Thumbnail
• Click Edit Settings
• Click Change to edit the image
• Enter text to name the Thumbnail and save
• Click Okay

40. Custom Pages – where are they hiding?
Tabs are now called Apps
Custom pages have increased from 520 px to 810 px wide
No Default Tab setting
You can still do reveal/fan-gate pages
Find ways to be creative
Encourage your visitors to take action

41. Custom Pages – where are they hiding?
 Use Thumbnails for organic traffic
 Use Facebook Ads for direct traffic
 Test and measure both!

42. Quick Results with Custom Pages...
 Competitions/Promotions
 Create engagement
 Make it an attractive offer

43. Quick Results with Custom Pages...

44. Resources
Tabfusion.com – blog app ($30 for 3 years)
Pagemodo.com – DIY Custom FB Pages
Fiverr.com – Timeline graphics
EasyOnlineMarketingForYou.com – custom FB
TheSocialMediaPrincess.com – online training

45. Introducing the “Marketing Mastermind Club”

46. Introducing the “Marketing Mastermind Club”
“Thanks so much for the brain-storming we did on my future outlook Julie.
After mind-mapping where I was and where I was going, I ended up with a
task list of what would make the difference in my life. Now after 6 months
my profit has increased 30% from implementing those suggestions, I have
stopped dealing with people I didn’t want to deal with and I now have
choice. Without it I would not have had a clear vision on just how close I
was to becoming free from the 9-5 grind. You have given me confidence in
not only my marketing, but my business. Thank you.”
Leanne Arden, Astro Visual
www.astrovisual.com.au

47. Introducing the “Marketing Mastermind Club”
I was floundering with my social media, doing a bit here and a bit there with a purpose but I didn't
know really what I was doing and was becoming increasingly frustrated.
I 'd had a small association with Julie over about 18 months. I'm one of these people who watch,
listen and then decide who I want to do business with. Julie ticked all of the boxes I was looking for
in a social media expert. Someone I knew I could trust to deliver what I needed, and someone who
didn't cost the earth.
I had watched one of Julie's webinars and was very taken with the professional delivery. I also
attended a network meeting where Julie was the guest speaker and I liked what I saw and heard, I
knew we had to do business.
I joined Julie's Social Media Princess's Mentoring Program and believe me I'm so happy. This lady
lives and breathes social media but she has a heart, you only have to email Julie and the next thing
she is on the phone wanting to help.
Thank you so much Julie, you have given me so much clarity around a world which is/was very
foreign to me and thank you for caring.
Kind regards
Val Chambers
www.theoillady.com

48. Introducing the “Marketing Mastermind Club”
As a corporate consultant, providing executive coaching, change management, employee
engagement and strategic planning services to some of the largest companies in Australia, I
invariably end up in conversations with executives about their personal branding and how they can
better position themselves both internally and externally to their company.
When I spent time with Julie Mason, The Social Media Princess, I was blown away! Make no
mistake, the world has changed irrevocably and social media is the cause! Executives and
managers in companies, who care about their personal brand, their network and the connection of
their company to marketplace, cannot ignore social media.
Since I have spent time with Julie, I have realized how some of our biggest companies are only just
touching the surface of the social media opportunity. What Julie has taught me is nothing short of
mind blowing and has added incredible value to the coaching I can give my clients. She is very
generous with her knowledge and continually expands her own skill level (so I keep looking great to
my clients). She has exploded my own profile and is absolutely my “go to guru” on strategic social
media.
Kind regards
Simon Bowen
Rosscrae International Pty Ltd
www.simonbowen.com.au

49. Part 4
Facebook Content

50. The KISS Principle
Keep It Significant & Sharable

51. Content Layout
• Star Posts
• Pin Posts
• Add some history – change the date

52. Content Layout – Star (Highlighted) Posts

53. Content Layout – Pin Posts

54. Content Layout – add some history

55. Content Layout – add some history

56. Get your content auto-delivered
www.google.com.au/alerts
Enter your keywords in the Search Terms box
Choose how often you receive the alerts
Enter your email address
Monitor what is happening in your industry
daily

57. The difference between Marketing & Advertising
Marketing...
creates the desire
for the product or service

58. The difference between Marketing & Advertising
Advertising...
Assumes you already have
an interest and need only the
“how & where” to buy it

59. Examples of Marketing Posts
Summer is the peak time for bush-fires, so remember to clean up
any leaf matter around your house, especially on flat roofs or patios
Gutter-guard not only protects your gutters from leaves but is great
at keeping out those pesky tennis balls that ‘accidentally’ find their
way onto the roof and can block your downpipes.
Keeping your roof clean from debris build up can stop corrosion of
your metal gutters and roof. A build-up of rotting leaves can cause
rust to develop meaning costly repairs.

60. Examples of Advertising Posts
Summer is peak season for bushfires and leaves on your roof are a
frequent cause of housefires – keep your roofs clean - purchase
www.XYZroofgutterguard.com now!
Prevent expensive metal gutter replacement costs by keeping your
gutters clean of rotting leaves, see our special offer on Gutter Guard at
www.XYZroofgutterguard.com today!
Important Ratio
4 x marketing to 1 x advertising

61. What to post...
• Status updates (see 2 suggestions list)
• Relevant videos
• Photos – remember to tag people in them
• News articles
• Ask a question
• Post about an upcoming event you are running
• Shoutouts
• Fun stuff

62. Quote Sources
http://www.woopidoo.com/business_quotes/index.htm
http://www.brainyquote.com/
http://www.motivatingquotes.com/
http://www.quotationspage.com/subjects/
http://funnysayings.webs.com/qmarkslaughlines.htm#Funny

63. Increase Followers
• Have a clear call to action
• Suggest page to friends and ask them to refer
• Use Facebook as your Page
• Take photos at events and tag photos
• Connect personally & transfer
• Strategic alliances
• Groups
• Email/business card