Day 2 of 2 day social media masterclass (julie mason)
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Slides from Day 2 of the 2-Day Social Media Masterclass presented by Julie Mason, The Social Media Princess
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Day 2 of 2 day social media masterclass (julie mason)
- 2. Day Two Facebook Timeline Masterclass
- 3. Maximise Facebook Real Estate New Cover Image 851 x 315 Profile Pic * Rules apply 180 x 180 App Thumbnails 111 x 74 Great for About Calls To Action Section Max 12 Add Top 3 most Call To important Action
- 4. Maximise Facebook Real Estate
- 5. Secrets To Optimising Your Page... • Good Images • Use call to action in appropriate areas • Compelling content
- 6. Rules for Cover Image... Get creative Show people using your product Price or purchase info ie: 40% off Contact info Reference to features such as ‘Like’, ‘Share’ etc Calls to action Should not infringe anyone’s copyright Must not be primarily text-based
- 8. Creative Ideas...Extend your cover image
- 9. Creative Ideas...Maximise the space
- 13. Thumbnails That Drive Traffic... Larger Thumbnails for Apps 111 x 74 pixels Up to 12 Apps can be shown on your Timeline Page You can move the thumbnails around Can customize except Photos, Likes, Videos Great place for call to action
- 15. App Thumbnails... 1. Click the top right hand corner of Thumbnail 2. Click Edit Settings 3. Click Change to edit the image 4. Enter text to name the Thumbnail and save 5. Click Okay
- 16. Custom Apps – where are they hiding? Tabs are now called Apps Custom pages have increased from 520 px to 810 px wide No Default Tab setting You can still do reveal/fan-gate pages Find ways to be creative Encourage your visitors to take action
- 17. How To Leverage Them...Give Freely
- 18. How To Leverage Them...Reveal/Fan-gate page
- 19. How To Leverage Them...Amazon Affiliate Page
- 20. Leveraging your custom page... Use Thumbnails for organic traffic Use Facebook Ads for direct traffic Test and measure both!
- 21. Quick Results With Custom Apps... Competitions/Promotions Create engagement Make it an attractive offer
- 22. Quick Results With Custom Apps... • Campaign idea & development Step 1 • Timeline the strategy • Create custom app Step 2 • Create FB Ad campaign to match • Start the campaign Step 3 • Moniter & manage results
- 23. Easy Ways To Build A List... • Wildfireapp.com
- 24. Generate Massive Buzz With Competitons... • Woobox.com
- 25. Generate Massive Buzz With Competitons... Ikea Malmo Store
- 26. Set Up Shop Quickly & Easily... Hot Line Pepper Products
- 27. Set Up Shop Quickly & Easily... Hot Line Pepper Products
- 28. Set Up Shop Quickly & Easily... Hot Line Pepper Products • New business • customers are on Facebook (fish where the fish are) • Payvment allows you to open a store for free saving thousands on an eCommerce website • Offers a fan discount – 10% off when you LIKE the page
- 29. Set Up Shop Quickly & Easily... Legendary Suitjamas
- 30. Set Up Shop Quickly & Easily... Legendary Suitjamas
- 31. Set Up Shop Quickly & Easily... Legendary Suitjamas • 23 yr old Australian saw an opportunity from a TV show “How I Met Your Mother” – suit pajamas one of the character wears to bed • created a FB page and spread the word to see how many would respond. When 1,000 people LIKEd the page and started actively communicating – he created the product and launched the store • Used discount offer to reward fans
- 32. Set Up Shop Quickly & Easily... eCommerce solutions payvment.com storefrontsocial.com
- 33. Set Up Shop Quickly & Easily... eCommerce solutions payvment.com storefrontsocial.com
- 34. Importance Of Facebook Ads... Element #1 – A Good Headline
- 35. Importance Of Facebook Ads... Element #2 – Picking the right image image size = 100px x 80px
- 36. Importance Of Facebook Ads... Element #3 – What’s your content?
- 37. Importance Of Facebook Ads... Element #4 – Your offer
- 38. Case Study – Sanford Health... • Goal = encourage appointments for expectant mums • Created page where fans could view video of facility • Targeted women in 20’s & 30’s living near facility • Catchy headline “10,000 and counting” to highlight how many babies Dr Madison has delivered
- 39. Case Study – Sanford Health...results • 30% + increase in Dr Madison’s new patient numbers • Greater community awareness & recognition • 140% increase in traffic to doctor’s bio page in the two months that the campaign ran.
- 40. Content Layout... 1. Star Posts 2. Pin Posts 3. Add some history – change the date
- 43. Content Layout...add some history
- 44. Content Layout...add some history
- 45. Timeline Images...precise measurements Cover image: 851 x 315 Profile Picture: 180 x 180 Thumbnail image: 111 x 74 Images in wall post: 404 x 404 Highlighted images: 843 x 403