The document discusses various ICT applications in business and management, outlining guidelines for effective website design, marketing strategies, and project proposals. It emphasizes the importance of user-friendly, visually appealing websites and explores different promotional methods such as social networking and viral marketing. Additionally, it analyzes successful companies in e-commerce and ICT application, along with challenges such as digital divide and the necessity of skills for effective management.

1. MIS - 2016
Managing Information Technology
& With CEO, CIO & Managers
Lecture 3
ICT applications in Business and
Management
nvthoan@ftu.edu.vn
http://web.ftu.edu.vn/thoan
MIS 8.2011 – 6.2012 – 2013 – 10.2014 – 3.2016

2. MIS - 2016
CEO & CIO
Q1. Find a company, propose a List of at
least 5 ICT applications projects in a
company?
Eg. University
- LAN
- Internet
- Wifi
- Data Center
- HR, Finance applications project

3. MIS - 2016
CEO & CIO
Q2. Find a company, open the company’s
website, list at least 3 criteria to evaluate
the website?
Eg. University
- Content
- Context

4. MIS - 2016 10/4/2016MIS - 2016 10/4/2016
Web Site Rules: Rule 1/6
5-4
Offer something unique
 Offer hard-to-find goods
 Global audience
 Reasonable prices
New
Value

5. MIS - 2016 10/4/2016MIS - 2016 10/4/2016
Web Site Rules: Rule 2/6
5-5
Web site must be aesthetically
pleasing
 Use of color schemes, backgrounds, high quality images
 Clear, concise, and consistent layout
 Increases chances of return
 Can separate a Web site from the competition
Nice
Feelings

6. MIS - 2016 10/4/2016MIS - 2016 10/4/2016
Web Site Rules: Rule 3/6
5-6
Web site must be easy to
use and fast
 Easy navigation
 Fast download speed
 Average user will wait only a couple of seconds for a Web site to
download
 Present brief summary information with hyperlinks
 Allows users to “drill down”
Easy
and
Fast

7. MIS - 2016 10/4/2016MIS - 2016 10/4/2016
Web Site Rules: Rule 4/6
5-7
Web site must motivate
people to visit, stay, and
return?
 Create a community
 BMW Car Club of America (BMWCCA)
 Users share tips on maintenance, repair, and other items, and
follow electronic links to other BMW resources.
 Buy from each other
Relationship

8. MIS - 2016 10/4/2016MIS - 2016 10/4/2016
Web Site Rules: Rule 5/6
5-8
Advertise your presence on
the Web?
 Pull marketing
 A passive method of attracting to a specific site
 Include the Web site address on all promotional materials
 Advertise your Web site on other sites
Promotion

9. MIS - 2016 10/4/2016MIS - 2016 10/4/2016
5-9
Advertise your presence on the
Web (cont’d)
 Pay-per-click
 Only pay for advertising when user clicks on it
 Affiliate marketing—Website owners post ads on their site
 Problem: click fraud—artificially clicking on ads to create revenue
 Network click fraud
 Competitive click fraud
Web Site Rules: Rule 5 (cont’d)/6

10. MIS - 2016 10/4/2016MIS - 2016 10/4/2016
Web Site Rules: Rule 6/6
5-10
Learn from your Web
 Who are your customers?
 What are they doing?
Web analytics
 Analyze behavior of visitors
 Path the visitors take
 Length of the visit
 Number of pages viewed
 Page from which they exit
Data
Mining

11. MIS - 2016
CEO & CIO
Q3. Find a company, open the company’s
website, List at least FIVE ways or activities to
promote products, services or image of
company through the website?
Eg. Factory
- News letter
- Google ads

12. MIS - 2016 10/4/2016MIS - 2016 10/4/2016
Search Engine Advertising (1/10)
5-12
 Sponsored search
 Pay to ensure a spot on
top of search results page
 Company in control of ad
positioning
 Pay-per-click
 Can get costly
Google
Ads

13. MIS - 2016 10/4/2016MIS - 2016 10/4/2016
Search Engine Optimization (2/10)
5-13
 Position within search
results based on
complex formula
 Site owner has no
control over the
position of the ad
 Optimization based
on:
 Web site updates
 Use of key terms
 Unethical “tricks”
SEO

14. MIS - 2016 10/4/2016MIS - 2016 10/4/2016
Build YouTube Channel
Steve Chen and Chad Hurley (3/10)
5-14
 Former PayPal
employees
 Went online in 2005
 30 million videos a
day
 9.1 million users
 Sold to Google for
$1.76 billion

15. MIS - 2016 10/4/2016MIS - 2016 10/4/2016
Using Google Apps (Sites, Forms) (4/10)
6-15
 Gmail: Web-based e-
mails
 Google Calendar:
Collaborative calendar
 Google Talk: IM client
 Google Docs: Online
office suite
 Google Sites:
Collaboration suite for
team information

16. MIS - 2016 10/4/2016MIS - 2016 10/4/2016
Using Social Network/Online Community
(5/10)
6-16
 Social networking
 Business uses
(i.e., LinkedIn)
 Social uses
(i.e., Facebook.com,
MySpace.com)

17. MIS - 2016 10/4/2016MIS - 2016 10/4/2016
Using Viral Marketing (6/10)
6-17
 Promoting a product / service via online content that
can be shared.
 Example: BMW short films by famous directors
 Coined by Harvard professor Jeffery Rayport
 Critical Factors of Viral Marketing (Thomas Baekdal):
 Do something unexpected
 Make people feel something
 Make sequels
 Allow sharing and easy distribution
 Never restrict access to the content
Viral

18. MIS - 2016 10/4/2016MIS - 2016 10/4/2016
Top Web 2.0 Sites (7/10)
6-18
 Several companies publish ranking of top Web 2.0 sites:
 Yahoo!
 Complete
 Quantcast
 Alexa

19. MIS - 2016
CEO & CIO
Q3. Find 5 companies successfully applied ICT,
Ecommerce in the last 20 years?
Eg.
- Amazon, eBay, Alibaba, Rakuten
- Toyota,
- Walmart

20. MIS - 2016 10/4/2016MIS - 2016 10/4/2016
Online Travel
6-20
 Online travel agencies
 Expedia, Travelocity, Orbitz
 75 percent of surveyed travelers visit online travel sites
before booking travel
 Direct customer relationships
 JetBlue, InterContinental Hotels
 Customers purchase services directly
 Travel search engines
 Kayak, SideStep, Mobissimo, Yahoo!’s FareChase
 Link to suppliers’ Web sites

21. MIS - 2016 10/4/2016MIS - 2016 10/4/2016
EBay.com
8-21
 Founded in 1995
 84 million users
 Sales of $116 billion,
United States
(2007)
 Problems
 Shill bidding
 Senders who don’t
send

22. MIS - 2016 10/4/2016
9-22
Amazon.com
We have this beautiful, elegant,
high-I.Q. part of our business
that we have been working hard
on for many years.”
Jeff Bezos, Founder
and CEO of
Amazon.com

23. MIS - 2016 10/4/2016MIS - 2016 10/4/2016
Dell.com
9-23
 Automation of business
processes between
supplier and multiple
customers
 Before transaction
 During transaction
 After transaction
 Trading exchanges
 Equilibrium between
buyers and sellers
 Vertical markets Source: http://www.dell.com
SCM

24. MIS - 2016 10/4/2016MIS - 2016 10/4/2016
Radio Frequency Identification (RFID) 5/6
9-24
 Replacement for standard bar codes
 Transceiver and antenna
 Diverse usage opportunities
 Line-of-sight reading not necessary
 RFID tags can contain more
information than bar codes
 Scanning can be done from greater
distance
 Passive tags—range of few feet
 Active tags—range of hundreds of feet
Source: MERO AG.

25. MIS - 2016 10/4/2016MIS - 2016 10/4/2016
Amazon.com
9-25
 Personalized greeting
 Memory for recent
purchases
 Targeted “gold box” offers
and bargains
 Fraud protection
 Shipping vs. billing address
comparison
 Method of shipment checks
 Credit card sources checks
 “One-click” shopping
 35 million customers worldwide
 Innovations leading to satisfaction
Order
Fulfillment

26. MIS - 2016
CEO & CIO
Q4. Find the most recent regulations of
Vietnam about the ICT Applications Skills
(Using ITC Application Skills) for business
people and managers?
Eg. Officials
- WEPIW
- Typing

27. MIS - 2016 10/4/2016MIS - 2016 10/4/2016
Computer Literacy
 Computer literacy
 Necessary skill in today’s world
 May be the difference between being employed or
unemployed
 Many different jobs involve the use of computers
11-27
Skills

28. MIS - 2016 10/4/2016MIS - 2016 10/4/2016
Digital Divide
11-28
 Major ethical challenge
 New class system of power
 Power comes from
knowledge
 The gap in the United
States is shrinking
 Rural communities, the
elderly, people with
disabilities, and minorities
lag behind national averages
 Widening gap between
developed and developing
countries
Threats

29. MIS - 2016 10/4/2016MIS - 2016 10/4/2016
One Laptop Per Child (OLPC)
11-29
 OLPC
 Make Internet access
affordable for everyone
 Goal is to get the price
down to $100 each for
governments and
charities to buy
 Target: Children in
developing world

30. MIS - 2016 30
Q&A.
Q5. Why MIS Projects are difficult?

31. MIS - 2016 31
Q&A.
Q6. What is RFP and FRQ
Write a RFP for Data Center for your
company

32. MIS - 2016 32
Q&A.
Q7. Centralized Vs Decentralized
What is your decision?
1 Big data center vs 3 small data centers

33. MIS - 2016 33
Q&A.
Q8. What are 3 keys to IS
Security Policy
People
Techonolgy
And? P….

34. MIS - 2016 34
2014. Q&A.
Q9. List 3 ICT application projects
that is more effective with
Outsourcing
- PC maintenance
- Software development
- Your choice?

35. MIS - 2016 35
In class Practice
Individual Practice – ICT Skills
BSG – Game
How can you manage a 250 million Sport Shoes Company.

36. MIS - 2016 36
In Class Practice
1. List 10 steps to build, develop website for company
2. List 7-8 criteria for evaluation of a website
3. List 4 key conditions for ICT application success
4. Practice 1: Five ICT application skills, including - WEP,
Skype, Teamviewer, Facebook, Youtube channel.
5. Practice 2: Five ICT application skills, including: Wiki,
Google advance Search, Dropbox, Google Drive, Google
Maps.
6. Practice 3: Five ICT application skills (advanced):
Managing website, Google Site, Blog, Email marketing,
Using professional software (marketing, project…), Internet
Banking.
7. Mobile apps: Youtube, Dropbox, Skype, Wiki, Flickr,
Facebook, Twitter, Viber, Gmail, Maps, Translate…

37. HMDYK?

38. MIS - 2016 38
In Class Practice
8. Find three SCM solutions providers.
9. Find three CRM solutions providers.
10.Find three ERP solutions providers.
11.What is the good percentage for ICT staff/all
staff?
12.List 5 software needed for your company.
13.List 5 website relating to Import Export
Promotion?
14.Find 5 companies in Vietnam which have
implemented ERP successfully?
15.List at least 5 software applications you are
using at work
16.Propose 5 software applications, ICT
applications for your company (5-10 years)

39. MIS - 2016
Review
• What is the key skills for CIO or ICT
leader to successfully mamage ICT
applications in businesses?
• Successful criteria for CIO?

40. Chapter 1
1-40
27. Key conditional skills for CIO
• Skills pivotal for success in executive IT roles

41. MIS - 2016
Review
• How much ICT applications effect business
functions and processes, which is most
effected?
• What functions need ICT application most?
• Sales, marketing, accouting, management,
production, …

42. Chapter 1
1-42
ICT application can improve what
ring in the Value Chain?
Value Chain

43. MIS - 2016
Lessons
Steve Jobs

44. MIS - 2016 10/4/2016
1-44
“If we'd given customers what
they said they wanted, we'd have
built a computer they'd have
been happy with a year after we
spoke to them—not something
they'd want now…”
Steve Jobs,
Apple Computer
Good Words
Needs

45. MIS - 2016
Lessons
Peter Drucker

46. MIS - 2016 10/4/2016MIS - 2016 10/4/2016
Good Boss understands
1-46
 Apple has many failures:
 Mac TV 1993
 PowerMac G4 Cube
 Lisa and Newton
 Perter Drucker suggest that a company’s survival
may depend upon those employees who fail over
and over but try new ideas.
Creati
vity

47. MIS - 2016
Lessons
Peter Drucker

48. MIS - 2016
Lessons
Peter Drucker

49. MIS - 2016
Lessons
Peter Drucker

50. MIS - 2016
Lessons
Peter Drucker

51. MIS - 2016
Lessons
Peter Drucker

52. MIS - 2016
Lessons
Peter Drucker

53. MIS - 2016
Lessons
Peter Drucker

54. MIS - 2016
Lessons
Peter Drucker

55. MIS - 2016 10/4/2016MIS - 2016 10/4/2016
Good Leaders see opportunities
2-55
 August 9, 1995
 Who see this
opportunity
 Anyone can
connect to
the Internet
THEN
NOW
Internet
Browser

56. MIS - 2016 10/4/2016MIS - 2016 10/4/2016
New technologies bring more chances
2-56
 Social network
 Web
 Is it a flat world?
 Wikipedia a
huge success
Web 2.0

57. MIS - 2016
Lessons
Bill Gates

58. MIS - 2016 10/4/2016MIS - 2016 10/4/2016
Good Vision from Sam Walton
2-58
 Connect with
suppliers
and
customers
 Wal-Mart
became an
early leader
 RFID tags
used
SCM

59. MIS - 2016
Lessons
Sam Walton

60. MIS - 2016
Lessons
Sam Walton

61. MIS - 2016 10/4/2016MIS - 2016 10/4/2016
Gates tells, Google does it !
2-61
 Google
 Information at
your finger tips
 Individuals have
access to massive
amounts of
information
You can
Google for
most of the
things

62. MIS - 2016 10/4/2016MIS - 2016 10/4/2016
We always need Talents
3-62
 Both dropped out of college
to run Micro-Soft in 1975
 Partnership with IBM to
install MS-DOS on all PCs set
the stage
 Gates’ worth—$58 Billion
 Allen’s worth—$16.8 BillionKey
people

63. MIS - 2016 10/4/2016MIS - 2016 10/4/2016
Lesson from BG
Amazon.com
 Find a clip about Amazon.com warehouse
management and order implementation?
 Can you explain meaning of Amazon.com logo?
1-63

64. MIS - 2016 10/4/2016
9-64
Good words – It takes time
We have this beautiful,
elegant, high-I.Q. part of
our business that we have
been working hard on for
many years.”
Jeff Bezos, Founder
and CEO of
Amazon.com

65. MIS - 2016 10/4/2016MIS - 2016 10/4/2016
Smart Idea – Amazon warehouse
9-65
 Personalized greeting
 Memory for recent
purchases
 Targeted “gold box” offers
and bargains
 Fraud protection
 Shipping vs. billing address
comparison
 Method of shipment checks
 Credit card sources checks
 “One-click” shopping
 35 million customers worldwide
 Innovations leading to satisfaction
Fulfill
ment

66. MIS - 2016 10/4/2016MIS - 2016 10/4/2016
Lesson from BG
Dell.com
Access dell.com and find a good
configuration for 100 PCs using
for internal training
What PC can you buy with 750
USD?
 What lessons for Vietnam companies selling online?
1-66

67. MIS - 2016 10/4/2016MIS - 2016 10/4/2016
Smart idea – Dell’s website
9-67
 Automation of business
processes between
supplier and multiple
customers
 Before transaction
 During transaction
 After transaction
 Trading exchanges
 Equilibrium between
buyers and sellers
 Vertical markets Source: http://www.dell.com
SCM

68. MIS - 2016 10/4/2016MIS - 2016 10/4/2016
Discussion
3 waves of development
 3 revolution of mankind?
1-68

69. MIS - 2016 10/4/2016MIS - 2016 10/4/2016
3 waves that change the world
 The Third Wave by Alvin Toffler describes three phases or
“waves of changes”
 First wave
 A civilization based
on agriculture and
handwork
 Relatively primitive
stage
 Lasted thousands
of years
11-69
3 waves
of
CHANGE

70. MIS - 2016 10/4/2016MIS - 2016 10/4/2016
ICT is that the 3rd Wave of Change for
Mankind ?
11-70
 Second wave
 The Industrial
Revolution
 Began at the end of the
18th century and lasted
about 150 years
Third wave
 The Information Age
 Information becomes
the currency
3 waves
of
CHANGE

71. First wave – food to eat
1-71

72. Second wave – doing things
1-72

73. Third wave - collaboration
• Find a video about ICT revolutions
and future of ICT in lives (or you can
find on
www.youtube.com/ecomftu2012)
• Send email to class, nvthoan@ftu.edu.vn
1-73

74. T4th Wave – Integration !!
1-74

75. T4th Wave – Integration !!
1-75
As the world is shifting to new production
ways like 3D printing and artificial
intelligience, technology is starting to
replace cheap workforce. “If you focus on
tech, you have a great chance. Start right
now with new production ways; try to
merge the classical industry with the digital
one,” said Rosler.
The former German minister of economics
and technology drew from his own
experience of brining his country’s start-
ups to the valley for six months to learn
and connect.
Philipp Rosler speaking at the event
“Hanoi’s start up community is far behind the level of Silicon Valley. Catching up
would require a lot of work”, said Thang. Instead of trying to compete with countries
like the U.S., Vietnam should use its cheap workforce to its advantage as the digital
outsourcer. See Space itself is based in Silicon Valley but its team of developers
works in Hanoi.

76. Third wave
1-76

77. MIS movies
1-77
www.youtube.com/ecomftu2012

78. End of Part 3
• 10 videos about MIS, Ecommerce
• 10 ICT applications skills
• Find 01 ICT applications Strategey
• Send links to class email and nvthoan@ftu.edu.vn
1-78