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1. Lecture: Associate Professor Doctor Nguyen Van Thoan
ICT Director, Ecommerce Dept Head
Foreign Trade University
0904.250.991
nvthoan@ftu.edu.vn
http://web.ftu.edu.vn/thoan
Hanoi, 2006 - 8 / 2010 – 10/ 2014 – 7.2015 – 3.2016
CIO and ECommerce
Application of ICT in Business and
Management
EcommerceEcommerce
Innovative Business, Modern, EffectivityInnovative Business, Modern, Effectivity
EcommerceEcommerce
Innovative Business, Modern, EffectivityInnovative Business, Modern, Effectivity

2. Top Ecommerce Events 2004 –Top Ecommerce Events 2004 –
20162016
1. Laws
2. Online transactions
3. Online payments
4. International Internet companies enter Vietnam
5. Government actions: Trustvn, Ecvn.com
6. Ecommerce Training
7. Ecommerce Start ups
8. Traditional goes Ecommerce
9. Factories, Banks, Airlines,
10.Infrastructures for Ecommerce

3. Top Ecommerce Events since 2004Top Ecommerce Events since 2004
1. Find a law and the
latest regulations about
Ecommerce in Vietnam

4. Ecommerce LawsEcommerce Laws
1. Vietnam Ecommerce Laws
- IT laws
- Etransactions law
- Ecommerce decree
- Decree on Digital signature
- Decree on Etransactions in banking
- Decree on Etransactions in finance
- Circulations on Etransaction on website

5. Ecommerce Circulation samplesEcommerce Circulation samples

6. Top Ecommerce Events since 2004Top Ecommerce Events since 2004
2. Find a company that
offers online
transactions and
payments?

7. Online purchase and salesOnline purchase and sales
First online transaction ! http://www.jetstar.com/vn/

8. Online PaymentOnline Payment
First online payment ! 2008 Techcombank.com.vn

9. Top Ecommerce Events since 2004Top Ecommerce Events since 2004
3. Find a foreign
company that offers
ecommerce activities in
Vietnam (and get
revenues)

10. Leading companies in EcomLeading companies in Ecom
Leading Ecommerce companies entered VN market
- Google.com.vn
- Ebay.vn
- Yahoo.com.vn
- (alibaba.com)

11. Top Ecommerce Events since 2004Top Ecommerce Events since 2004
4. Find a foreign
company that has
branch or office or
representatives in
Vietnam?

12. EBAY VN (!)EBAY VN (!)
Leading Ecommerce companies have branches in VN
Ebay.vn

13. Ecommerce is not EasyEcommerce is not Easy
ComCom
http://www.nld.com.vn/tintuc/cntt/229390.asp

14. Top Ecommerce Events since 2004Top Ecommerce Events since 2004
5. Find 3 projects that
VECITA has done to
promote Ecommerce in
Vietnam?

15. Ecommerce needs Trust!Ecommerce needs Trust!
5. Trustvn http://www.trustvn.gov.vn/

16. Ecommerce investmentEcommerce investment
6. Ecvn.com
Investment for Ecommerce start-up
Investment for Ecommerce in traditional business
- hardware
- software
- networks
- ecommerce personnel
- consultants
- others

17. Top Ecommerce Events since 2004Top Ecommerce Events since 2004
6. Find 3 universities
that train and teach
ecommerce?

18. HR for Ecommerce ! K2SHR for Ecommerce ! K2S
8. Ecommerce training and education
- One course
- One program
- Ecommerce management
- Ecommerce technology
- Ecommerce practice
- Online training
- In Practice training
- Self training

19. Top Ecommerce Events since 2004Top Ecommerce Events since 2004
7. Find 5 new trends in
Ecommerce from 2015

20. Trends in EcommerceTrends in Ecommerce
3 old plus 3 new trends
- Online payments
- B2C plus Facebook, Social commerce
- Emarketplace for import, export
- Security, digital signature
- Indepth-Investment: B2Bi: CRM, ERP, SCM
- Social commerce
- Local commerce
- Mobile commerce

21. Top Ecommerce Events since 2004Top Ecommerce Events since 2004
8. Find 10 types of
companies that
successfully applied
Ecommerce?

22. Leading fields forLeading fields for
ecommerceecommerce
TOP volunteer in ecommerce
1. Travel, tourism – marketing, management
2. Hotels – marketing, management
3. Import Export – Promotion, C/O. Customs, Tax
4. Marketplace – Online stores
5. Publishing (xBooks, Sahara, MinhKhai…)
6. Banking – epayment, ebanking, ATM, internet banking
7. Finance – insurance, esecurity, estock
8. Training – eLearning, Net, Programming, Ecom, MIS
9. Transportation: Airlines, B/L, tracking
10.Manufacturing: cars, motobike, milk…
11.Healthcare, factories, schools…

23. Top Ecommerce Events since 2004Top Ecommerce Events since 2004
9. If you are investors
for Ecommerce Portal
for 100.000 business,
how much you will
invest? How long?

24. 1. National Ecommerce Portal
Estimate budget for ECVN (2005-
2020)
National ecommerce portal
Serving 10.000 – 20.000 import, export
companies (website, market information, finding
buyers, sellers, posting trade leads, ….)
1.Hardware
2.Software
3.Personnel - payment
4.Time for implementation, time for running
5.Total budget
6.Revenue to maintain and development

25. Top Ecommerce Events since 2004Top Ecommerce Events since 2004
10. New changes in
Ecommerce in 2010

26. News Events in EcommerceNews Events in Ecommerce
+ Retails with websites (super markets) - 2010
+ Ebanking with internet, ATM
+ Travel with google maps
+ Manufacturing with Automatiosn
+ Online sales on facebook, social networks
+ Employees for ecommerce
+ Big companies join ecommerce
+ STILL FORGET ICT application in operations,
manufacturing, services with professional
Information Systems.

27. Ecommerce - Egovernment
When did VN provide e-
Customs services onine?
E-Customs Procedures
Benefits for business
Benefits for government
Global integration

28. News in Ecommerce 2010News in Ecommerce 2010
E-CustomsE-Customs E-Customs
http://www.thaisonsoft.com.vn/default.asp?id=4&IDS=0

29. News in Ecommerce 2010News in Ecommerce 2010
E-CustomsE-Customs
http://www.thaisonsoft.com.vn/default.asp?id=4&IDS=0

30. News in Ecommerce 2010News in Ecommerce 2010
E-CustomsE-Customs
http://www.thaisonsoft.com.vn/default.asp?id=4&IDS=0

31. News in Ecommerce 2010News in Ecommerce 2010
E-CustomsE-Customs
http://www.thaisonsoft.com.vn/default.asp?id=4&IDS=0

32. E-Government services
When did VN provide
Certificate of Origines for
Exporters onine?
Electronic Certificate of Origin (C/O)
Benefits for business
Benefits for government
Global integration

33. News in Ecommerce 2010News in Ecommerce 2010
E C/OE C/O

34. News in Ecommerce 2010News in Ecommerce 2010
E C/OE C/O

35. Discussion
How can we know the
Rank of Ecommerce
websites?
Google?
Alexa?

36. 36www.mot.gov.vn / www.ecvn.gov.vn
www.alexa.com

37. Discussion
Google to find:
-UNCTAD Ecommerce or
Information Economy reports
-Vietnam Ecommerce reports
Google?
Vietnam Electronic Commerce Report (2005 – present)

38. 38www.mot.gov.vn / www.ecvn.gov.vn

39. Discussion
What are the key expenses
for building a website?
Cost allocation for building a website
Google?
Buy
Build
Outsource

40. © 2005 Pearson Prentice-Hall Chapter 10 - 40
Cost allocation for building websiteCost allocation for building website
Page 386
The SDLC Steps
Figure 10.2 Cost Breakdown for $1 Million
SDLC Project
Hallmark of SDLC
approach: extensive up-
front time spent
determining requirements to
avoid expensive changes
later

41. Option 1. PurchasingOption 1. Purchasing

42. Discussion
Explain an Ecommerce
Transactions Process?
How information flows AMT – BANKs
Internet banking
Buying a cinema ticket in CGV online
Booking a ticket on VNA online
Checking in VNA online

43. A Typical E-commerce Transaction
Figure 5.2, Page 256
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 5-43

44. Vulnerable Points in an E-commerce
Transaction
Figure 5.3, Page 257
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 5-44

45. How an Online Credit Transaction Works
Figure 5.15, Page 302
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 5-45

46. Discussion
Check your smart phone,
how many Ecommerce
Apps you have installed?
Facebook
Viber
Twitter

47. Social Network Unique Visitors
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall
Figure 7.3, Page 417 SOURCE: Based on data from comScore, 2013b.
Slide 7-47

48. Engagement at Top Social Sites
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall
Figure 7.4, Page 418 SOURCE: Based on data from eMarketer, Inc., 2013x.
Slide 7-48

49. Discussion
How many ways can seller
sell something online by
using Ecommerce?
Website
?
?

50. Facebook Marketing Tools
 Marketplace Ads
 News Feed
 Brand Pages
 Promoted Posts
 Sponsored Stories
 Like Button
 Mobile Ads
 Facebook Exchange
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 7-50

51. Twitter Marketing
 Real-time interaction with consumers
 160 million users worldwide
60% access Twitter from mobile device
 Will Twitter become the next Google?
 Basic features
Tweets and retweets
Followers
Hashtags
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 7-51

52. Pinterest Marketing
 One of the fastest-growing and largest
image-sharing sites
 Enables users to talk about brands using
pictures rather than words
 Features include:
 Pins and re-pins to boards
 Share
 Follow
 Contributors
 Links to URLS
 Price displays
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 7-52

53. The Top Mobile Marketing Firms by Revenue
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall
Figure 7.11, Page 452 SOURCE: Based on data from eMarketer, Inc., 2013j.
Slide 7-53

54. Online Movie Business
Share of Movie Revenues
Figure 10.14, page 669
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 10-54
SOURCES: Based on data from NPD Group, 2013a; industry sources.

55. PRACTICE
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 12-55
1. Build a website to sell something online? How will
you do?
2. What tools you use to promote online selling: Email,
Social, SMS, Fax, EMS, Blog, Forum, Wiki, You tube…
3. You are an export manager, how can you use
Ecommerce to find foreign Importers and promote,
advertise products?
4. Propose 5 project to implement ICT applications in
your company
5. Propose E-learning project for internal Training in
your company.

56. PRACTICE
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 12-56
1. Big companies intends to invest in
Ecommerce, How can they do?
- VinEcom, Viettel, FPT, VNPost, Viettel Post,
…
- Chodientu, Vatgia, (VCCorp), VNG (123mua)
2. We are traditional company, we are doing
well, how can we apply ICT in our business?

57. CẢMƠN