This document provides an overview and introduction to a course on the Social Web. It discusses the goals of understanding how the Social Web works, what people do on it, how data is accessed and used, and key applications and challenges. The course will cover data formats, platforms, analysis, personalization, research approaches, and critical thinking. Students will complete assignments individually and in groups, with topics presented and discussed during interactive lectures and hands-on sessions. Grading will consider assignments, projects, questions, and discussions. The course aims to understand user practices and implications on the Social Web.
Lecture 1: Social Web Introduction (2014)Lora Aroyo
This is the first lecture in the Social Web course (2014) at the VU University Amsterdam. Visit the website for more information: http://thesocialweb2014.wordpress.com/
Lecture 2: Interactions, Frameworks, Privacy & Security on the Social Web (2014)Lora Aroyo
This is the second lecture in the Social Web course (2014) at the VU University Amsterdam. Visit the website for more information: http://thesocialweb2014.wordpress.com/
Lecture 3: Vocabularies & Data Formats on the Social Web (2014)Lora Aroyo
This is the third lecture in the Social Web course (2014) at the VU University Amsterdam. Visit the website for more information: http://thesocialweb2014.wordpress.com/
Lecture 5: Personalization on the Social Web (2014)Lora Aroyo
This is the fifth lecture in the Social Web course (2014) at the VU University Amsterdam. Visit the website for more information: http://thesocialweb2014.wordpress.com/
Introduction To Facebook: Opportunities and Challenges For The Institutionlisbk
Slides used in a talk on "Introduction To Facebook: Opportunities and Challenges For The Institution" given by Brian Kelly, UKOLN at a meeting held at the University of Bath on 29 August 2007.
See http://www.ukoln.ac.uk/web-focus/events/meetings/bath-facebook-2007-08/
UPDATE available at: http://www.slideshare.net/umhealthscienceslibraries/web-20-presentation-tool-resources-slidesshare-slidecast-zoho-show-thinkfree-mixcaster/
A brief introduction to using web 2.0 resources to enrich your professional presenting experiences, beginning with finding images, then moving into how use web 2.0 tools to facilitate education, hiring, professional presentations, and more.
Slides for a talk on "Monitoring the Impact of Your Strategies" given by Brian Kelly, UKOLN at an SCA SEO workshop.
See http://www.ukoln.ac.uk/web-focus/events/workshops/sca-seo-20090629/
CADTH Workshop - Keeping Ahead of the Curve: Social Media - April 2012Connie Crosby
Social media planning for health information organizations. Presented as a workshop at the CADTH Symposium 2012 in Ottawa, Canada presented by the Canadian Agency for Drugs and Technology in Health - http://cadth.ca/ Includes discussion of strategy, risks and policy.
A snapshot of internet, social media, and mobile use in every country in the world. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
Lecture 1: Social Web Introduction (2014)Lora Aroyo
This is the first lecture in the Social Web course (2014) at the VU University Amsterdam. Visit the website for more information: http://thesocialweb2014.wordpress.com/
Lecture 2: Interactions, Frameworks, Privacy & Security on the Social Web (2014)Lora Aroyo
This is the second lecture in the Social Web course (2014) at the VU University Amsterdam. Visit the website for more information: http://thesocialweb2014.wordpress.com/
Lecture 3: Vocabularies & Data Formats on the Social Web (2014)Lora Aroyo
This is the third lecture in the Social Web course (2014) at the VU University Amsterdam. Visit the website for more information: http://thesocialweb2014.wordpress.com/
Lecture 5: Personalization on the Social Web (2014)Lora Aroyo
This is the fifth lecture in the Social Web course (2014) at the VU University Amsterdam. Visit the website for more information: http://thesocialweb2014.wordpress.com/
Introduction To Facebook: Opportunities and Challenges For The Institutionlisbk
Slides used in a talk on "Introduction To Facebook: Opportunities and Challenges For The Institution" given by Brian Kelly, UKOLN at a meeting held at the University of Bath on 29 August 2007.
See http://www.ukoln.ac.uk/web-focus/events/meetings/bath-facebook-2007-08/
UPDATE available at: http://www.slideshare.net/umhealthscienceslibraries/web-20-presentation-tool-resources-slidesshare-slidecast-zoho-show-thinkfree-mixcaster/
A brief introduction to using web 2.0 resources to enrich your professional presenting experiences, beginning with finding images, then moving into how use web 2.0 tools to facilitate education, hiring, professional presentations, and more.
Slides for a talk on "Monitoring the Impact of Your Strategies" given by Brian Kelly, UKOLN at an SCA SEO workshop.
See http://www.ukoln.ac.uk/web-focus/events/workshops/sca-seo-20090629/
CADTH Workshop - Keeping Ahead of the Curve: Social Media - April 2012Connie Crosby
Social media planning for health information organizations. Presented as a workshop at the CADTH Symposium 2012 in Ottawa, Canada presented by the Canadian Agency for Drugs and Technology in Health - http://cadth.ca/ Includes discussion of strategy, risks and policy.
A snapshot of internet, social media, and mobile use in every country in the world. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
The Federal Trade Commission held a workshop to explore issues relating to emerging internet peer-to-peer platforms—often called the “sharing” economy—and the economic activity these platforms facilitate.
How The Latest Unicorn Is Changing the Social LandscapeCarey Lai
Sprinklr is the latest company to join the "unicorn" club. Unlike many who have joined this club, Sprinklr has achieved this valuation based on sound fundamentals. It's one of the fastest growing SaaS companies I've ever been part of. Yet, we're just at the start of an amazing revolution.
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Big data combines information sources for an end-to-end view of the subscriber-operator interactions. To leverage big data, operators must modify how they gather, verify & make use of the information available.
http://blog.mahindracomviva.com/strategies-monetizing-big-data/
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Waterfall,
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Thanks for the videos! Management Information Systems. http://toptenmba.com
See full list of MIS Videos: https://www.youtube.com/watch?v=51uGOkJrqD8&list=PLRYuVYJhTowQx144mVepzY_ZEL5-frcBh
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laudon,
what is electronic commerce,
overview of ecommerce,
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IT Project management,
Agile methodology,
Waterfall,
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See full list of MIS Videos: https://www.youtube.com/watch?v=51uGOkJrqD8&list=PLRYuVYJhTowQx144mVepzY_ZEL5-frcBh
Free MIS Ebooks 2016: https://drive.google.com/drive/u/1/folders/0ByL8IO2RG9cVZDZ6QWhiWVI0bms
Free Case Study Guides and Suggested Answers:http://www.topten.edu.vn/mba-cases/54-mba-management-information-systems
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MIS,
Lectures,
Case study,
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MIS Movies,
business intelligence,
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building information systems,
clouds,
knowledge management,
IS development,
e-government,
Industry 4.0,
mobile commerce,
toptenmba,
local commerce,
social commerce,
emarketing,
has gone Google,
digital marketing,
laudon,
what is electronic commerce,
overview of ecommerce,
ecommerce lectures,
ecommerce case study,
IT Project management,
Agile methodology,
Waterfall,
IS Management,
IS Security,
Social media,
Managing Global Systems,
Managing IT Projects,
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bai giang HTTT,
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Monetizing Big Data with Streaming Analytics for Telecoms Service ProvidersCubic Corporation
The SQLstream Blaze (http://www.sqlstream.com) real-time data hub enables telecommunication service providers to leverage their streaming Big Data, and to integrate and analyze streams of CDR, device, network and service data in real-time. Streaming analytics and automated actions can be used to optimize service and network performance in real-time, optimize Customer Care workflows for efficient troubleshooting and reduced costs,and real-time fraud detection and prevention from CDR analytics. The result is improved operational efficiency, better delivered services and an customer satisfaction.
Product Marketing can be a strategic role, but Product Marketers need to understand how they can achieve that. This presentation provides 4 high level strategies to follow to increase the value of Product Marketing in your company.
So you have a website, blog, social media, and other digital platforms, but how do you know if your efforts are worthwhile? How do you know if you should measure unique page views, organic reach, retweets, or some other metric? This presentation explores how to figure out which digital metrics matter most for your organization, and how to use them to take meaningful action and advance your mission. We revieww hich digital metrics matter most for your organization, key metrics (almost) every organization should be capturing, and tools and processes for collecting, reporting, and putting data into action.
This presentation features case studies and how-tos for collecting and reporting data from digital platforms such as websites, blogs, Facebook, and Twitter.
Social Web lecture for Matching dag IMM 2016Victor de Boer
Social Web lecture for Matching dag IMM 2016. With input from Davide Ceolin, Lora Aroyo.
Hands on session instructions can be found here: https://docs.google.com/document/d/1XW4UBr_dZeejI2Rp8T4tHaDxNrGsu4xxlVJh91s2AGM/edit#heading=h.jel9otx51ed
Value and Impact of social media in Multi-disciplinary Cross-Border projectsWeb2LLP
Web2LLP Workshop, Coventry, 8 November 2013
Value and Impact of social media in Multi-disciplinary Cross-Border projects
Auhtors: Gary Shochat (PAU Education)
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
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Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
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Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
A Survey of Techniques for Maximizing LLM Performance.pptx
VU University Amsterdam - The Social Web 2016 - Lecture 1
1. Social WebSocial Web
20162016
Lecture 1: Introduction to Social WebLecture 1: Introduction to Social Web
Davide Ceolin (credits to: Lora Aroyo)
The Network Institute
VU University Amsterdam
3. Goals of the course
Understand &Try how the Social Web works
What IS the Social Web & Social Computing?
What people DO on the Social Web?
How is DATA on the Social Web ACCESSED?
How is Social Web DATA used for STUDIES?
How to make the Social Web PERSONALIZED?
What are typical Social Web APPLICATIONS?
What are Social Web research CHALLENGES?
Social Web 2016, Davide Ceolin
4. You will learn about
data formats
social web platforms
data mining, analysis, visualization &
reuse across applications
user-generated content
personalization in Social Web apps
interdisciplinary research
critical thinking
Social Web 2016, Davide Ceolin
5. Format of the course
Lots of WORK, and lots of FUN
Lots of interaction
• post a question or a discussion point by Friday10:00
• vote on questions by Friday 17:00
• discuss on selected topics during lectures on Monday
• group work during hands-on sessions
• presentations of final assignments
Use name or VUNetID to identify yourself in website postings
Social Web 2016, Davide Ceolin
6. How does it work
before the Lectures: do the required reading & assignments
Assignments & Hands-on: done in groups
state who did what in the “Acknowledgements” section
use document template: ACM SIG proceedings style; PDF only
name of the file: [group#]_[handson#]; [group#]_[assignment#]
title page of your docs: include names of all group members & group#
Social Web 2016, Davide Ceolin
7. Schedule
Interactive Lectures: Mondays 9:00-10:45
assignments & hands-on introduced during lecture
Hands-on Sessions: Thursdays 9:00-10:45
practical exercises & work on assignments
Intermediate deadlines + Final Presentations
Social Web 2016, Davide Ceolin
8. Grading
Assignment 1 (15%)
Assignment 2 (15%)
Assignment 3 (15%)
Final Assignment: application & presentation (15%)
Final Assignment: individual report (30%)
Questions/Discussion (10%)
Social Web 2016, Davide Ceolin
9. VU Lustrum
Final Project Theme:The
Network Institute
The best final project will be
presented at theVU Lustrum
Conference
http://www.vu.nl/nl/lustrum
In collaboration with the
Text Mining Course
Social Web 2016, Davide Ceolin
11. “digital technology
is changing both how words and ideas are created
and proliferate, and how they are studied.”
Social Web 2016, Davide Ceolin
12. social media is a rich
resource that provides
“a fuller picture of today’s cultural norms, dialogue,
trends and events to inform scholarship, the
legislative process, new works of authorship,
education and other purposes.”
Social Web 2016, Davide Ceolin
13. The Onlife Manifesto
“The ever-increasing pervasiveness of ICTs shakes established
reference frameworks through the following transformations:
i.the blurring of the distinction between reality and virtuality;
ii.the blurring of the distinctions between human, machine and
nature;
iii.the reversal from information scarcity to information abundance;
and
iv.the shift from the primacy of entities to the primacy of
interactions.” [Floridi et al., 2015]
Social Web 2016, Davide Ceolin
14. How much content is
consumed & created
every second?
Social Web 2016, Davide Ceolin
17. What do those numbers
mean?
Image source: http://clareactman22.blogspot.com/2010/06/meaning-of-life.html
Social Web 2016, Davide Ceolin
18. Our goal is to ...
understand the practices, implications, culture, & meaning
of the sites, as well as users' engagement with them
include this understanding as part of software engineering
for the new social world
Social Web 2016, Davide Ceolin
19. How did it all start?
Social Web 2016, Davide Ceolin
26. 2001: Wikipedia
2000: Nupedia - articles written by experts licensed as free content
founded by Jimmy Wales with Larry Sanger (editor-in-chief)
2001: Wikipedia - a side-project of Nupedia, to allow collaboration on articles prior to
entering the peer-review process
Articles: 19,700 (2002), 3,835,000 (2012), 4,157,698 (2013)
Wiki pages: 29,355,491 (2013)
Social Web 2016, Davide Ceolin
27. Community-based Systems
Participation vs. lurking
Social capital
Social networking
Trust & reputation
Privacy & presence
Peter Brusilovsky, Social Web Course, University of Pittsburgh
Social Web 2016, Davide Ceolin
29. 2005: Facebook
including other universities, high school students, professionals
inside corporate networks, and eventually - everyone
ability for outside developers to build "Applications"
Social Web 2016, Davide Ceolin
30. 2007: Facebook API
Platform that consists of
a Facebook variant of HTML =
Facebook Markup Language (FBML)
a Facebook variant of SQL =
FQL (Facebook Query Language)
not based on open standards
sites support: Bebo & Meebo
Social Web 2016, Davide Ceolin
32. 2012: Facebook Goes Public
"We cannot assure you that
we will effectively manage
our growth."
"... it hopes to raise $5 billion in its IPO.
That would be the most for an Internet
IPO since Google Inc. and its early
backers raised $1.9 billion in 2004."
“ ... eight years after its computer-hacking
CEO Mark Zuckerberg started the service
at Harvard University."
Social Web 2016, Davide Ceolin
34. Jack Dorsey launches Twitter in July
2006 and by 2012 it has:
• 500 million users
• 340 million tweets daily
• 1.6 billion search queries daily
• is in the10th
most visited
websites
• becomes the "the SMS of the
Internet"
http://blog.alivenow.in/2011/10/infographic-140-characters-journey.html/http://blog.alivenow.in/2011/10/infographic-140-characters-journey.html/
Social Web 2016, Davide Ceolin
35. Library of Congress archive of public Twitter
messages reached 170 billion tweets and
rising, by about 500 million tweets a day
9000 tweets/sec during MTV Video
Music Awards (Beyonce pregnant);
7200 tweets/sec before the end of
WC for women’s football (Japan
beats US)
In 2011
In 2012
8000 tweets/sec during
Madonna’s performance
In 2014
Social Web 2016, Davide Ceolin
36. • launched June 28, 2011: since
then 500 million users (2012),
235 million active (monthly)
• "social layer”: not just a single
site, but an overarching "layer”
• Data Liberation policy
Social Web 2016, Davide Ceolin
40. Social Web 2016, Davide Ceolin
https://leveragenewagemedia.com/blog/category/social-media/
Comparison
41. • interdisciplinary study
• social structure where technology puts power in communities (not
institutions)
• internet provides a good platform for emerging social structures
• manifestos of social computing, e.g. social networks, blogs, podcasting,
tagging, meet-ups, mash-ups, social search, user-generated-content,
wikis, P2P content distribution, RSS, open source software, etc.*
* Forrester Research (2008), http:// wwwforrester.com/ResearchThemes/SocialComputing
Social Computing
Social Web 2016, Davide Ceolin
42. “Tenets of Social Computing”*
• innovation will shift from top-down to
bottom-up
• value will shift from ownership to
experience
• power will shift from institutions to
communities
* Charlene Li (2006), http://www.socialcustomer.com/2006/02/the_forrester_s.html
Social Web 2016, Davide Ceolin
43. New Means of Communication
• beyond email, text messaging & mobile
phone
• asynchronous (not requiring real-time
response)
• a lot of communication seems irrelevant &
trivial
• some can be helpful & interesting
• celebrities & organizations use it to
communicate with their fan bases &
audience
• many people (especially the teenagers)
addicted to this new mode of
communication
Social Web 2016, Davide Ceolin
44. New Form of Communities
• Social Web sites are in essence online communities
• Groups around a number of natural attributes of the
members, e.g. schools attended, employers, cities of
residence.
• Groups around any type of interest, hobby, or cause, where
people can help one another with information, advice, and
personal networks
e.g. the role of communities in the Arab Spring, unrests in Turkey, Ukraine,
Russia Olympics, Occupy Wall Street, etc.
Social Web 2016, Davide Ceolin
45. New Form of Collaboration
• The Social Web enables
innovative types of
collaboration
• E.g., Github for collaborative
coding
• Overleaf,Authorea and
Sharelatex for collaborative
writing
Social Web 2016, Davide Ceolin
46. New Source of Knowledge
• beyond what search engines can dig into
• people can dig into their network of connections to find
answers to questions
• folklore knowledge
• friends-based news updates
• friends-based serendipity
• ‘‘worldwide directories’’ of people
and concepts
Social Web 2016, Davide Ceolin
47. New Source of Entertainment
• Most people need to entertain
themselves to enjoy life, to recharge
themselves, and to pass the time
• That’s why people have accounts on
several social Web sites, and visit
them rather diligently and regularly
• People got catapulted to worldwide
fame after they appeared on YouTube
Social Web 2016, Davide Ceolin
48. NewVenue for Self-expression
• a surprisingly large number of people
have had a strong desire for self-
expression and desire for self-
satisfaction that comes from helping
others
• a major reason for the Wikipedia
success, where more than 10 mil
articles have been contributed by
thousands of volunteers without
financial incentives
• the personal posting many people do
appears to help them to derive a sense
of ‘self-assurance and belonging’
Social Web 2016, Davide Ceolin
49. New Economic Models
• “Sharing economy (also
known as shareconomy or
collaborative consumption)
refers to peer-to-peer-based
sharing of access to goods
and services (coordinated
through community-based
online services).” [Hamari et
al. 2015]
• Barter, and much more.
http://www.web-strategist.com/blog/wp-content/uploads/2014/05/Honeycomb.jpg
Social Web 2016, Davide Ceolin
51. Social Sites Categories
Social networking sites (open vs. closed)
• General-purpose, e.g. Facebook, LinkedIn
• Vertical, e.g. Dogster, Couchsurfing
Social media sites (open vs. closed)
• Media types, e.g. Flickr (photos), Last.FM
(music),YouTube (video)
* Won Kim, Ok-Ran Jeong, Sang-Won Lee (2010). On social Web sites. Information Systems 35, 215–236
Social Web 2016, Davide Ceolin
52. Diversity in Cultures
• MySpace: US & abroad
• Friendster: Pacific Islands
• Orkut: Brazil, India
• Mixi: Japan
• LunarStorm: Sweden
• Hyves: NL
• Grono: Poland
• Hi5: South America, Europe
• Bebo: UK, New Zealand,Australia
• QQ: China
• Cyworld: Korea
• Skyrock: France
• Windows Live Spaces: Mexico,
Italy, and Spain
Social Web 2015, Lora Aroyo
54. Diversity in Activities
• aSmallWorld & BeautifulPeople: restricted access - appear selective
& elite
• Couchsurfing: activity-centered
• BlackPlanet: identity-driven
• MyChurch: affiliation-focused
• Usenet & public discussion forums: structured by topics
• SNS are structured as personal networks
• "egocentric”: individual at the center of their own community
• mirror unmediated social structures
Social Web 2016, Davide Ceolin
55. SNS: Features
• Personal profiles
• Establishing online
connections
• Participating in online
groups
• Communicating with online
connections
• Sharing user generated
content
• Expressing opinions
• Finding information
• Retaining users
Social Web 2016, Davide Ceolin
56. Expressing Opinions
• Allowing members to leave comments on the content,
voting by ranking (3 out of 5 stars), or marking as
‘‘favorite,’’ flagging as spam/inappropriate
• Sites use different ways to present and organize those
comments (hierarchical, timestamping, counting, etc.)
For example, Digg has two buttons, ‘digg it’ &‘bury’
Similarly, YouTube has ‘like’ and ‘dislike’
Also Facebook announced a ‘dislike’ button.
Social Web 2016, Davide Ceolin
58. Reflections ...
• Twitter profile vs. Facebook profile?
• Find friends on different networks?
• How does LinkedIn facilitate the forming & joining of groups? FB? Google+? Others?
• Pros & cons of (a)symmetry of friendship?
• Twitter vs. Facebook vs. Flickr vs.Vine differences in terms facilitating
communication?
• How often do you experience problems of duplication of content shared across
different sites?
• FB vs Google+ actions for retaining users?
Social Web 2016, Davide Ceolin
59. understand the practices, implications, culture &
meaning of the sites, as well as users' engagement
with them
learn how to use this knowledge in designing
successful social web applications
Where do YOU come in
Social Web 2015, Lora Aroyo
60. Hands-onTeaser
• first (basic) taste of social web data analysis:
http://bit.ly/SocWeb_Ex1
• some Python & command line experience
• Twitter data
• check out Getting Started Guide on course website
https://thesocialweb2016.wordpress.com/hands-on-materials/
• check out the exercises in the book:
Mining the SocialWeb (Second Edition),
by Matthew A. Russell
Social Web 2016, Davide Ceolin
Editor's Notes
- you will be the software engineer of the new world of the social web
- it’s not sufficient to be good in programming, but also to understand the practices ....
1997
boyd, d. m., & Ellison, N. B. (2007). Social network sites: Definition, history, and scholarship. Journal of Computer-Mediated Communication, 13(1), article 11. http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.html
first connecting people, bringing people together across the boundaries of email
in the beginning most of the content on the web was done by selected people
grows out of existing communities of students/classmates
Before 1997: AIM, ICQ, Classmates.com
1997: SixDegrees.com - combining all in one (2000 the service went offline) - not enough user base, not enough interaction
1997 - 2001: AsianAvenue, BlackPlanet, MiGente, LiveJournal, Cyworld (Korean), LunarStorm (Swedish)
Friendster - a social complement to Ryze to compete with Match.com - online dating site
early adopters: bloggers, attendees of the Burning Man arts festival & gay men
300,000 users in 2003 and it couldn’t handle its rapid growth
started restricted access to profiles, e.g. not more than four degrees away
"Fakesters": fake profiles representing iconic fictional characters: celebrities, concepts
only a few managed to succeed- at the time of the burst of the internet bubble (after 2001); ISPs, AmericaOnline ... value was not clear
all started with user profiles and connections; from 2003 also media starts playing a role
failures: Google's Orkut, Microsoft's Windows Live Spaces (MSN Spaces)
The time of: YASNS: "Yet Another Social Networking Service." (Clay Shirky)
After rumors emerged that Friendster would adopt a fee-based system, users posted Friendster messages encouraging people to join alternate SNSs, including Tribe.net and MySpace (T. Anderson, personal communication, August 2, 2007).
rumors that they will ask for money - so people turned to other services - allowed others to surface
passion and interests start to surface
also failures also from the big ones
2001: professional networks - Ryze.com (San Francisco business and technology community), Tribe.net, LinkedIn
professional: LinkedIn, Visible Path, Xing (formerly openBC)
passion-centric: Dogster (dogs), Care2 (activists), Couchsurfing (travel), MyChurch (christian), Flickr (photos), Last.FM (music), YouTube (video)
MySpace to compete with Friendster, Xanga, AsianAvenue;
2004 massive popularity (bands, teenagers);
2005 News Corporation purchase for $580
popularity in Philippines, Singapore, Malaysia & Indonesia
requires not only engineering good software but also understanding how it impacts people and their social relationships
- this all means that innovation, value and power CHANGE
- for individual users
- now people know somebody who KNOWS, instead of knowing it themselves
- on google results are often answers of people from their own experience
- folklore knowledge
- like people used to go to cafes in the old days - now they go online
- getting famous on the web
Open: open for general Internet users; Closed: members-only
sites for connecting with people based on schools attended, profession, etc. - classmates, business contactssites for connecting with people based on gender, age group, ethnicity, etc. - women, children/kids, teen, ethnic groupssites for connecting with people based on common hobbies & interests - arts, cars/auto, cooking/food, education/books, event planning, foreign languages, family, fashion/clothing, finance, games, health/medical, movies, music, pets, politics, pop culture, real estate, shopping, religion, social action, technology, travel, miscellaneous.
Just like the cafes are local SWS are also local
Africa: Hi5 (Angola, Central Africa), Facebook (Egypt)America (North): MySpace, Facebook, YouTube, Flickr, Nexopia (Canada), Netlog (Canada)America (Central and South): Orkut (Brazil), Migente, Hi5, Sonico, Facebook (Panama)Asia: Friendster (Southeast Asia), Orkut (India, Pakistan), Xianonei (China), Xing (China), Cyworld (S. Korea), hi5 (Thailand), YouTube (Japan), Mixi (Japan), Hi5 (Mongolia)Europe: Badoo (UK, Europe), Bebo (UK, Ireland), Friends Reunited (UK), Facebook (UK), Hi5 (Portugal, Cyprus, Romania), Tagged, Xing, Skyrock (France, French speaking region), Studivz (Germany), Hyves (the Netherlands), iWiW (Hungary), Nasza-klasa.pl (Poland), IRC-Galleria (Finland), LunarStorm (Sweden), Netlog, Nettby (Norway), playahead (Sweden, Denmark, Norway), Odnoklassniki.ru (Russia, former Soviet republics), V Kontakte (Russia)Middle East: Facebook (most Arab countries)Pacific Islands: Bebo (including New Zealand)
- the world is composed of networks, and now they have means to communicate across geo boundaries
vary in the way they incorporate new information & communication tools:photo- & video-sharingbuilt-in blogging & instant messagingmobile-specific SNSs (e.g., Dodgeball) or support limited mobile interactions (e.g., Facebook, MySpace, and Cyworld)
- expressing opinions about other people has a snowball effect; it’s too easy
- you will be the software engineer of the new world of the social web
- it’s not sufficient to be good in programming, but also to understand the practices ....