ONLINE DIGITAL ADVERTISEMENT FOR PUBLIC DISPLAYS

CREATED BY – NAINA KAUL.
SHILPA LATHKAR.
NILIMA KAVITKE.
NIKHIL POTE.
GUIDED BY – ABHAY
ADAPANAWAR.
RAHUL JAGTAP.
ONLINE DIGITAL
ADVERTISEMENT FOR PUBLIC
DISPLAYS

Overview
 Abstract
 Introduction
 Need of the system
 Issues with old display system
 Architecture
 Advantages & Features
 Future Scope
 Conclusion
 References
8/25/20162 Online Digital Advertisement for public Display

Introduction
 Digital advertisements form a major part of Digital
Advertisement component of any company.
 Such ads typically contains graphics i.e. audio &
video elements , apart from text , logos or any
other static/animated pictures.
 Digital ad grabs qualified visitors attention
through effective embedding of display formats
richer versions , coupled with superior technology.
 All this ensures that online visitors procure a
unique yet comfortable experience while touching
base with your brand.

Need of system
 In present scenario the ‘right’ Online
marketing mix is pertinent for
company’s overall advertisement strategy.
 Digital ads make there presence felt more
effectively to the right audience.
 That turns into leads & generate business more
quickly.
 Digital ads translate into highest decibel visibility
online.
 Engage the visual and/or audible senses of
prospects.

 In short , digital ads creates such an impression
about company that it’s impossible for any
company owner to not get impressed by it.
 Mobile advertisements gets carried away.
 Super Search

Straight North Online Ads Specialties
 Banner ads
 Display ads
 Email ads
 Flash ads
 Mobile ads
 Pop – up ads
 Product feeds
 Remarketing ads
 Text ads
 Video ads

Issues with Old Display System
 It require more time , money and place.
 More manual work is needed.
 Indeed Wastage of flex.
 Improper management of duration and place.
 Single advertisement is hold for more time.

Online digital system Architecture

Online digital system
components
 System consist mainly three parts
1.User/Customer
2.Administrator
3.Kiosk

Use case:
8/25/2016Online Digital Advertisement for public Display10

Advantages
 Immediate publishing of information and content
i.e. not limited by geography or time.
 Eliminates the current complicated and time
consuming process of hoarding advertisement.
 Save time, money and space.
 Peoples are getting all type of ads at the same
location, within a period of time .
 This type of advertising system gives your ads
more wider coverage.
 It provides “Transparency” in the system.

 Displaying message should be scheduled well in
time.
 There is less manual work.
 At the free time i.e. when there is no booking for
ads at that interval, it will show ads about public
awareness.
 You can display advertisement in repetitive
mode.
 It requires Low Effort.
 It provides Flexibility.
 You have full control on the campaigns you run
on your site. 8/25/201612 Online Digital Advertisement for public Display

Specifications
 Online ads drive action.
 Reaching the right audience.
 Brand safety and Real – time bidding(RTB)
 Revenue Models - a range ad sizes and
performance, display and high yield lead
generation advertising can be placed on your
site. .
 Transparent - you will have full access to your
unique partner area ,where you can monitor
previous, current and future campaign activity -
as well as all revenue paid & owed.

 Personal Contact - you have personal and direct
contact with Media Scope's founder who will be
responsive and communicative in all matters
regarding advertising appearing on your site.
 Exclusive Offers - partner sites will have access
to Media Scope’s range of opportunities,
information, resources & services to help build
your media.
 Earn Straight Away - as soon as you become a
Media Scope partner site and the ad serving code
is applied correctly to your site - you should start
earning incremental revenue.

Features
 Wide coverage
 Targeted Audiences
 Affordable.
 Easy to Track and Measure Conversion
 Speed
 Informative
 Flexible Payment
 Easy Audience Engagement
 Better Branding

Future Scope
 “Online digital advertisement bounces back”.
 Double digit growth for digital ads as display
drives European growth rate to 15.3% year on
year.
 The digital space is changing marketing with
more of that sort of non advertising-based
magnetic content. As the world has gotten more
digital, all parts of media have gotten more digital,
and clients have gotten a lot more familiar with it.
 At the same time, traditional agencies are beefing
up their digital capabilities to capture more of the
fast-growing online advertising business. 8/25/201617 Online Digital Advertisement for public Display

 The Internet has become as important as
television to advertisers. This is where people
spend a large share of their time.
 With smart phones , iPads and high-speed
Internet connections opening up content
possibilities, more advertisers are exploring ways.
 Some traditional modes of advertisements are
also getting an update in the digital age. For
example, television is about to get a whole lot
more personal.
 Google TV

Conclusion
 Online Display can be a phenomenal vehicle for
brand advertising , allowing companies to reach
the right people and stay in front of them.
 Modern way of promoting brands

References
Websites visited :
 www.google.com
 www.digitalmarketing.com
IEEE papers referred:-
 Healthcare Kiosk
Next Generation Accessible Healthcare solution.
 Mobile Advertising in Capacitated
Wireless Networks

ONLINE DIGITAL ADVERTISEMENT FOR PUBLIC DISPLAYS

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