A keynote delivered at CIO PowerList, trying to discover, why everyone in a company wants to become a CIO now.

1. DIGITAL
WORKSHOP
CIO POWERLIST
2016
ABHISHEK RUNGTA
FOUNDER & CEO – INDUS NET TECHNOLOGIES
13TH MAY 2016, FARIYAS – LONAVALA

2. WHO AM I?
Digital Consultant, Angel Investor
Founder & CEO, Indus Net Technologies
20 yrs.+ in Digital Services
Alum: University of Bath, St. Xavier's College

3. WHY THIS KOLAVERI?
Because,
Everyone Wants to Play the Role of a CIO

4. BUT THEY (MAY) BE RIGHT?
Can you ignore the above phenomenon
Here comes – MarTech, HRTech, FinTech, FoodTech
(oops Logistics Tech!). The millennial is born-tech.

5. Therefore, YOU may need to wear multiple hats,
to stay ahead.

6. ,
So, lets start with Marketing! because this has been
disrupted the most through “digital”.
By 2017, CMOs will be spending more on technology than
CIOs (source: Gartner).

7. LETS TAKE TAQUILA SHOTS!
o Byte sized ideas, err shot sized
ideas to
o Work better with Marketing
& Sales teams, because
they are the growth engine
of the organization
o And drive better ROI,
o Focus on real business,
away from vanity projects

8. bigger engaging measurable
#1> SIX FILTERS. CHOOSE
WISELY. BE LIKE SANJAY!

9. #2> INVEST ACROSS THE
MARTECH LIFECYCLE
o Research
o Identification of needs, wants and priorities
o Market feedback – own as well as competitor!
o Customer servicing & relationship management
o Co-creation / Crowd-sourcing
o Branding
o Build strong platforms
o Demand generation
o Demand fulfillment
o E-commerce
o Lead Generation

10. #3> TECHNOLOGY CANNOT FIX
MARKETING FUNDAMENTALS
Digital is just a medium. Fundamentals make it work.
o Research, i.e. listening – identify opportunity!
o Marketing strategy
o segmentation +
o positioning +
o differentiation
o Communication
o Execution
o Delivering the experience
o Analytics
50% all your marketing spend are waste. But you don’t get to know
which 50%. Often, technology can be blamed for that ;)

12. #4> ROI, ROI, ROI
o Define the objective & goals properly.
o Business Metrics
o Sales, Leads, CPA, Conversion Rate, Soft connect & Hard
connect, Reach
o Vanity Metrics
o Social media followers, Impressions, Ranking, Views,
Reach
o Activity Metrics
o SEO, SMM, SEM, Email marketing, Affiliate marketing,
Content marketing, Conversion Rate Optimization
o Test, Test & Test

13. #5> BUILD STRONG
SUSTAINABLE PLATFORM
o Architecture is the key
o Website, Microsite, Landing Pages.
o Fast loading (caching, CDN), Simple and easy navigation
o Use standard Content Management Systems
o Adopt open standards, if not open source!
o Concise, crisp and persuasive content
o Make it for users and not for yourself
o Integrate with all other channels
o Do extensive A/B testing

14. #6> TECHNOLOGY AS
DIFFERENTIATOR
o Web & Mobile Utility Applications
o E.g. Runner App (Nike), My Universe (Aditya Birla Group),
Open Forum (AMEX) – Look at convenience, functionality
that your Target Group wants.
o Long term sustained benefit with captive audience
o Strong recall and low cost of engagement
o Product & Service Innovation
o BackMeUp (Ageas)
o New Products & Services
o SmartShift (Mahindra)

15. #7> APIFIED DIGITAL WORLD
“API here, API there
Small Innovations Everywhere”
• The world of startups.
• Technology in byte sizes.
• Consume as you like.
• Pay as you go.
Technology at the heart
of all marketing innovation.

16. #8> GAMIFY
o We are still kids at heart
o Everyone wants to beat everyone out.
o Use the competitiveness for successful implementation
and adoption of your digital initiatives
o Everyone loves reward

17. #9> MARKETING AUTOMATION
o The new segment is the “Segment of 1”
o It’s not a choice anymore
o Millions of data points, huge prospect base, continuous
activities, only technology can help understand customers
and communicate
o Real time and contextual is the need of the hour
o Low reaction time (Sachin Tendulkar episode!), context is
the king.

18. #10> VIDEO IS THE MEDIUM
o Easy to consume on all platforms
o Multi-lingual
o Emotional & Engaging
o Shared, hence more viral
o On all three screens
o LIVE (Periscope!)
o Get your channel
o Set up your studio 
o Engage & Analyze

19. FEW RESOURCES
o HighScalability.com – Its all about scale.
o UXMastery.com – Resources thought leadership on UX/UI.
o BuiltWith.com – To check technology used on a website
o SimilarWeb.com – Traffic analysis & competitor study

20. PERSONAL TAKEAWAY!
“Use Social – Getting comes later!”
o Get on social media
o Create your own brand
o Connect and learn from peers around the world
o And, we will help THREE CIOs from this room with
o FREE personal website
o FREE twitter profile creation
o FREE 1-hour 1-2-1 guidance on using Twitter effectively
o Help you achieve 250 twitter community of peer CIOs to
get started on your networking!
Drop your card in the bowl 

21. ABOUT INDUS NET
TECHNOLOGIES
Quality & Data Protection
PCI DSS
Compliant
Operations
Adopting SEI
CMMi
Framework
ISO
27001:2005
Certified
ISO
9001:2008
Certified
• One of the fastest growing IT companies in Asia Pacific
• Serving 200+ Enterprises, 150+ Digital Agencies and 1000+ Emerging
Companies as their extended team
• Development Centres in Kolkata and Chennai, India
• Offices in Kolkata, Mumbai and Delhi, India
• Subsidiaries (Sales Offices) in London (UK), Boise (USA), Singapore
Indus Net Technologies is an award winning innovative,
enterprise grade, fully integrated digital service company
offering web applications, mobile application development and
digital marketing.
Awards
Deloitte
Technology
Fast 50 Indus
Deloitte
Technology
Fast 500
APAC
NASSCOM World Wide
Web
Consortium
(W3C)
Rated among
Top 100 SME
by CRISIL
Rated as
India’s #1 IT
SME(2008)
by Dun &
Bradstreet
18+
years in business
750+
Professionals
thousands
Projects Delivered
40+
Countries Served

22. CONTACT INFO
Abhishek Rungta
Indus Net Technologies
talash@indusnet.co.in
www.indusnet.co.in
Twitter: @abhishekrungta
FB: /abhishekrungta
LinkedIn:
www.linkedin.com/in/abhishekrungta
Mobile, WhatsApp & SMS:
+91 9831151614
Add for updates, tips, tools and ideas.