Conrad Volsch is exploring developing his personal brand as a sports broadcaster. He has experience calling lower level sporting events and is pursuing a degree in sportscasting. The document outlines his credentials, skills, professional goals, and plan to network and market himself to potential employers in the sports broadcasting industry.

1. PERSONAL BRAND EXPLORATION
Conrad Volsch
Project & Portfolio I: Week 1
July 2nd, 2023

2. I am a man that has experience in calling sports
at lower levels and knows how to do a lot with a
little. I am believer in God and take my faith
seriously but will not for it onto others. I can work
within any team and cannot wait to get started
anywhere and at anytime. I am not your
stereotypical person and sometimes take a little
time to get used too. Once you get to know me,
you will be glad that did.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Broadcast Announcers and Radio
Disc Jockeys
• News Analysts, Reporters, and
Journalists
• Audio and Video Technicians
BRAND ARCHETYPE – I do the
necessary research before my
shows and gigs and do everything
in my power to help make things run
smoothly for everyone.
[Sports Broadcaster] for [College of Pro Team]

4. [CBS Sports]
TARGET AUDIENCE
Mark Grant
Outreach Plan:
• I will make sure my demo real is up to date with the
most recent sporting events that I have called.
• I will reach out via LinkedIn to begin the process.
• If I don’t hear anything, I will reach out to them via email
after 3 days and continue to follow-up every few days.
[TV Director] at [CBS Sports]
Eric Kay
Outreach Plan:
• I will make sure my demo real is up to date with the
most recent sporting events that I called.
• I will reach out via LinkedIn to begin the process.
• If I don’t hear anything, I will reach out to them via email
after 3 days and continue to follow-up every few days.
[Vice President of
Programming] at [CBS Sports]
Jaclyn DeAugustino
Outreach Plan:
• I will make sure my demo real is up to date with most
recent sporting events that I have called.
• I will reach out via LinkedIn to begin the process.
• If I don’t hear anything, I will reach to them via email
after 3 days and continue to follow-up every few days.
[Anchor/Host] at [CBS Sports
HQ]

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• Sports Director at a local radio station.
‣ I want to begin reaching out to local radio
stations at 3 months before I graduate.
Mid Term: (2029-2034)
• The Voice of a college’s athletics.
‣ I want to continue building my demo real and
do more events to grant me more experience
for higher end colleges.
Long Term: (2039-2044)
• Play-by-Play announcer for Los Angeles Chargers.
‣ I want to continue building my demo real,
championship games called, increase
connections, and start reaching out 6 months
to 1 year in advance for that job.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Adobe Premier Pro
SOFT
HARD
Novice / Adept / Expert
Adobe Audition Novice / Adept / Expert
Microsoft Excel Novice / Adept / Expert
Microsoft Word Novice / Adept / Expert
Exceptional Public Speaking
SOFT
HARD
Novice / Adept / Expert
Be Able to Write Novice / Adept / Expert
Having a Personality Novice / Adept / Expert
Good Pronunciation Novice / Adept / Expert

7. I help teams have professional and
passionate broadcasts by doing the
research and game prep to be successful
and makes others want to tune in.
[WHO?] [WHAT?] [HOW?]
PROMISE

8. CREDENTIALS
Work Experience:
• Graduate Assistant for SID department at
the University of Jamestown 2020-2022
• Intern for I3G Media in Jamestown, ND
2021-2022
Education:
• Business Administration, B.A., University
of Jamestown 2020
• Leadership, M.A., University of
Jamestown 2022
• Sportscasting, B.S., Full Sail University (Exp. 2024)
Leadership Roles:
• Head Play-by-Play announcer for school
website at the University of Jamestown
2020-2022

9. COMPETITION
Janyre Cooper
Industry Experience:
• WALB-TV Sports Reporter
Education:
• Sportscasting, B.S. Full Sail University 2023
Leadership Experience:
• Team Reporter for Rollins College
• Team Reporter for Orangewood Christian School
Skills and Proficiencies:
• Writing
• Editing
• Storytelling
Conrad Volsch
Overall Online Presence:
• She currently has 234 connections on LinkedIn, with
much industry experience listed.
• Grade: Average, 40 out of 100
HEADSHOT
Industry Experience:
• Play-by-Play for University of
Jamestown school website 2020-2022
Education:
• Business Administration, B.A. University of Jamestown
2020
• Leadership, M.A. University of Jamestown 2022
Leadership Experience:
• Head Play-by-Play announcer for University of
Jamestown school website
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• My name is out there, but not updated very well on
LinkedIn or anywhere else. I have only 33 connections.
• Grade: Average, 60 out of 100

10. COMPETITION
Brendan Burke
Noteworthy Experience:
• Director of Communications for Peoria Rivermen Hockey
Club
• Vice President of Operation for Utica Comets
Conrad Volsch
Industry Experience:
• Play-by-Play announcer for the New
York Islanders
Education:
• Ithaca College
Skills and Proficiencies:
• Sports - 25 endorsements
• Broadcast - 22 endorsements
• Sports Management - 9 endorsements
Overall Online Presence:
• He contains 422 connections on LinkedIn
• Grade: Poor, 10 out of 100
Industry Experience:
• Play-by-Play for University of
Jamestown school website 2020-2022
Education:
• Business Administration, B.A. University of Jamestown
2020
• Leadership, M.A. University of Jamestown 2022
Leadership Experience:
• Head Play-by-Play announcer for University of
Jamestown school website
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• My name is out there, but not updated very well on
LinkedIn or anywhere else. I have only 33 connections.
• Grade: Average, 60 out of 100

11. BRAND POSITION
For [CBS Sports] who [needs a commentator], I
provide [FIRST CLASS WORK AND SPORTS
PREP] because [I AM SOMEONE WHO CAN
WORK WITH ANY TEAM AND DOES HIS
HOMEWORK.]

12. NETWORKING &
MARKETING
Industry Events & Organizations
• SVG Europe FutureSPORT and Content Strategies
‣ November 2023 | Hilversum
• SportsPro OTT Summit
‣ November 28-30, 2023 | Madrid
• SPORTEL Monaco
‣ October 24-26, 2023 | Monaco
Digital Marketing
• Primary Content: Learning what is changing within the
industry and creating content from there.
• Primary Tools: Instagram, TikTok, and Twitter everyday
• Website: It will allow others to see work I have produced that
it is up to date.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Jeff Radcliffe, Educator at Full Sail University. Former
Play-by-Play announcer for Orlando City SC.
• Want to start this mentorship in January 2024
Formal Education
• Sportscasting B.S., October 2024
Technical Skills
• Cutting Highlights
• Writing Scripts
• Reading and writing shot sheets
Soft Skills
• Speaking using voice inflections
• Prep
• Passion

14. Conrad Volsch
You know someone knows sports and can sound good doing? Well, what I
do is tell a story about sports in such a way that makes others not want to
change the channel. In fact, I have called over 150 games and can provide
a demo real to prove it.
“

15. REFERENCES
Mark Grant - TV director - CBS sports | linkedin.
https://www.linkedin.com/in/mark-grant-39333988
Eric Kay | LinkedIn. https://www.linkedin.com/in/erickay24
Jaclyn DeAugustino | LinkedIn.
https://www.linkedin.com/in/jaclyn-deaugustino-b888a275
Occupation keyword search. O*NET OnLine.
https://www.onetonline.org/find/result?s=sports%2Bbroadcast
er
Janyre Cooper - sports reporter/anchor - WALB-TV | linkedin.
https://www.linkedin.com/in/janyre-cooper00
Job profile: Sports broadcaster. Sports Management Degree
Guide. (2022, December 11). https://www.sports-
management-degrees.com/job-profiles/sports-
broadcaster/#:~:text=Necessary%20Skills,writing%20skills%2
0are%20a%20must.
Top 10 sports media technology trade shows & conferences
to attend in 2023 - newsbridge blog. Home.
https://www.newsbridge.io/blog/top-sports-trade-shows-2023