Jenna lebel Social Media FTW Fall 2011
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Social media provides both opportunities and challenges for businesses. It allows for listening to customers, responding quickly to comments, and engaging audiences with questions. However, social media requires consistency, authenticity, and providing value without direct selling. Brands should integrate social media across their customer experience rather than using it just for promotion. While social media may not provide instant results, listening to customers and being likeable can help businesses over the long run.
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Startupbootcamp: www.startupbootcamp.org
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At the May 2, 2011 Lunch Bunch with Manatee Community Foundation, we talked about the basics of social media strategy, social media policies, a little about Twitter and Blogging, and of course, Facebook. It's a good general introduction for nonprofits.
Survey results
The document summarizes the results of a survey about attitudes towards social media marketing. It shows that most respondents think advertisements on social media are effectively tailored to their interests based on their activity. Many follow and support independent brands and companies on platforms like Twitter and Facebook by sharing, commenting on, and liking their posts in order to help them grow and compete against larger brands. Some have made purchases based on video ads they've seen online and think promotional videos could influence their purchasing choices of books. Most have used trending hashtags on Twitter.
Facebook: is it worth it?
Laying out the 'why' and 'how' of social media success, especiallly Facebook strategy and tactics. These slides are visual support for lengthy remarks, so get in touch if you have questions! Thanks!
Social Boom Book Exploration
This document discusses strategies for using social media effectively for business purposes. It emphasizes that businesses must participate consistently on social media and communicate their value rather than just product offerings. It provides tips for attracting customers online such as looking at competitors' activities, talking to customers, setting goals, and starting engagement now. Additionally, it advises fascinating customers by being the most interesting, driving behavior through messages over media, highlighting what makes you distinctive, and using techniques like questions or opinions to stand out. The key is to entertain and connect with people rather than just selling to them on social networks. The document concludes by recommending treating social media use as an experiment and becoming more visible through openness, listening, reading, and responding.
SWARM
This document discusses the importance of social media for businesses. It notes that sales are up 18% for companies that are active on social media, while sales are down 6% for those with little online presence. Multiple case studies and statistics are presented showing how social media can increase web traffic, search rankings, partnerships, and sales while reducing costs. The document advocates for businesses to develop a social media strategy and content plan to effectively engage customers and see results.
Its All About Relationships 10 09
Presentation for Small Business showing the importance of relationship marketing to grow a business, and how the Social web has created an accelerant.
The 7 Tool You Need to Win at Social
Beth Henderson, Marketing Manager of Likeable Local and Ramon Ray of SmartHustle Magazine discuss tools to boost your small business via social media.
Social Media & Organizational Change: Disruptor or Facilitator?
The document discusses whether social media acts as a disruptor or facilitator for organizational change. It features a panel of speakers who debate both sides of this issue. Some key points made include that social media is here to stay but is not a panacea, and that it needs to be fully integrated into business systems rather than a separate division to be effective. The panelists conclude that while social media can disrupt businesses, it is primarily just another communication channel that is powerful when used correctly but not a replacement for all other channels.
Why Your Saas Marketing Sucks (and how to fix it)
Rand's presentation from RECUR 2018 on how to address many of the core issues that cause SaaS marketing to go off the rails.
Social Media for Non-Profits Workshop
Workshop at Mesh Conference
Social Media for Non-Profits
Great Opportunity? Colossal Waste of Time?
The answer is YES
Your Social-Philanthropic Fingerprint - Credit Rating
A presentation made to charities to introduce the idea of sharing their followers' social cognitive surplus for the benefit of their charities - provided that we could insure that their personal identity information never sold or compromised.
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How to Make your Organization More Likeable: Mexico
How to Make your Organization More Likeable: Mexico
Summit Using Social Media to Make Your Organization More Likeable
Summit Using Social Media to Make Your Organization More Likeable
Using Facebook to Delight Customers and Create an Irresistible Brand
Using Facebook to Delight Customers and Create an Irresistible Brand
Growth Hacking by Jordan Schlipf for Startupbootcamp Alumni CEO Summit 27 & 2...
Growth Hacking by Jordan Schlipf for Startupbootcamp Alumni CEO Summit 27 & 2...
Social Media & Organizational Change: Disruptor or Facilitator?
Social Media & Organizational Change: Disruptor or Facilitator?
Your Social-Philanthropic Fingerprint - Credit Rating
Your Social-Philanthropic Fingerprint - Credit Rating
Recently uploaded
Biomedical Knowledge Graphs for Data Scientists and Bioinformaticians
Dmitrii Kamaev, PhD
Senior Product Owner - QIAGEN
Principle of conventional tomography-Bibash Shahi ppt..pptx
before the computed tomography, it had been widely used.
AppSec PNW: Android and iOS Application Security with MobSF
Mobile Security Framework - MobSF is a free and open source automated mobile application security testing environment designed to help security engineers, researchers, developers, and penetration testers to identify security vulnerabilities, malicious behaviours and privacy concerns in mobile applications using static and dynamic analysis. It supports all the popular mobile application binaries and source code formats built for Android and iOS devices. In addition to automated security assessment, it also offers an interactive testing environment to build and execute scenario based test/fuzz cases against the application.
This talk covers:
Using MobSF for static analysis of mobile applications.
Interactive dynamic security assessment of Android and iOS applications.
Solving Mobile app CTF challenges.
Reverse engineering and runtime analysis of Mobile malware.
How to shift left and integrate MobSF/mobsfscan SAST and DAST in your build pipeline.
Generating privacy-protected synthetic data using Secludy and Milvus
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Digital Banking in the Cloud: How Citizens Bank Unlocked Their Mainframe
Inconsistent user experience and siloed data, high costs, and changing customer expectations – Citizens Bank was experiencing these challenges while it was attempting to deliver a superior digital banking experience for its clients. Its core banking applications run on the mainframe and Citizens was using legacy utilities to get the critical mainframe data to feed customer-facing channels, like call centers, web, and mobile. Ultimately, this led to higher operating costs (MIPS), delayed response times, and longer time to market.
Ever-changing customer expectations demand more modern digital experiences, and the bank needed to find a solution that could provide real-time data to its customer channels with low latency and operating costs. Join this session to learn how Citizens is leveraging Precisely to replicate mainframe data to its customer channels and deliver on their “modern digital bank” experiences.
“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...
“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...Edge AI and Vision Alliance
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/temporal-event-neural-networks-a-more-efficient-alternative-to-the-transformer-a-presentation-from-brainchip/
Chris Jones, Director of Product Management at BrainChip , presents the “Temporal Event Neural Networks: A More Efficient Alternative to the Transformer” tutorial at the May 2024 Embedded Vision Summit.
The expansion of AI services necessitates enhanced computational capabilities on edge devices. Temporal Event Neural Networks (TENNs), developed by BrainChip, represent a novel and highly efficient state-space network. TENNs demonstrate exceptional proficiency in handling multi-dimensional streaming data, facilitating advancements in object detection, action recognition, speech enhancement and language model/sequence generation. Through the utilization of polynomial-based continuous convolutions, TENNs streamline models, expedite training processes and significantly diminish memory requirements, achieving notable reductions of up to 50x in parameters and 5,000x in energy consumption compared to prevailing methodologies like transformers.
Integration with BrainChip’s Akida neuromorphic hardware IP further enhances TENNs’ capabilities, enabling the realization of highly capable, portable and passively cooled edge devices. This presentation delves into the technical innovations underlying TENNs, presents real-world benchmarks, and elucidates how this cutting-edge approach is positioned to revolutionize edge AI across diverse applications.June Patch Tuesday
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...
The typical problem in product engineering is not bad strategy, so much as “no strategy”. This leads to confusion, lack of motivation, and incoherent action. The next time you look for a strategy and find an empty space, instead of waiting for it to be filled, I will show you how to fill it in yourself. If you’re wrong, it forces a correction. If you’re right, it helps create focus. I’ll share how I’ve approached this in the past, both what works and lessons for what didn’t work so well.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Harnessing the Power of NLP and Knowledge Graphs for Opioid Research
Gursev Pirge, PhD
Senior Data Scientist - JohnSnowLabs
Essentials of Automations: Exploring Attributes & Automation Parameters
Building automations in FME Flow can save time, money, and help businesses scale by eliminating data silos and providing data to stakeholders in real-time. One essential component to orchestrating complex automations is the use of attributes & automation parameters (both formerly known as “keys”). In fact, it’s unlikely you’ll ever build an Automation without using these components, but what exactly are they?
Attributes & automation parameters enable the automation author to pass data values from one automation component to the next. During this webinar, our FME Flow Specialists will cover leveraging the three types of these output attributes & parameters in FME Flow: Event, Custom, and Automation. As a bonus, they’ll also be making use of the Split-Merge Block functionality.
You’ll leave this webinar with a better understanding of how to maximize the potential of automations by making use of attributes & automation parameters, with the ultimate goal of setting your enterprise integration workflows up on autopilot.
Dandelion Hashtable: beyond billion requests per second on a commodity server
This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).
Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays, June 2024 with Maria Copot 20
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Mutation Testing for Task-Oriented Chatbots
Conversational agents, or chatbots, are increasingly used to access all sorts of services using natural language. While open-domain chatbots - like ChatGPT - can converse on any topic, task-oriented chatbots - the focus of this paper - are designed for specific tasks, like booking a flight, obtaining customer support, or setting an appointment. Like any other software, task-oriented chatbots need to be properly tested, usually by defining and executing test scenarios (i.e., sequences of user-chatbot interactions). However, there is currently a lack of methods to quantify the completeness and strength of such test scenarios, which can lead to low-quality tests, and hence to buggy chatbots.
To fill this gap, we propose adapting mutation testing (MuT) for task-oriented chatbots. To this end, we introduce a set of mutation operators that emulate faults in chatbot designs, an architecture that enables MuT on chatbots built using heterogeneous technologies, and a practical realisation as an Eclipse plugin. Moreover, we evaluate the applicability, effectiveness and efficiency of our approach on open-source chatbots, with promising results.
Recently uploaded (20)
Biomedical Knowledge Graphs for Data Scientists and Bioinformaticians
Biomedical Knowledge Graphs for Data Scientists and Bioinformaticians
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Principle of conventional tomography-Bibash Shahi ppt..pptx
AppSec PNW: Android and iOS Application Security with MobSF
AppSec PNW: Android and iOS Application Security with MobSF
Generating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and Milvus
9 CEO's who hit $100m ARR Share Their Top Growth Tactics Nathan Latka, Founde...
9 CEO's who hit $100m ARR Share Their Top Growth Tactics Nathan Latka, Founde...
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Digital Banking in the Cloud: How Citizens Bank Unlocked Their Mainframe
Digital Banking in the Cloud: How Citizens Bank Unlocked Their Mainframe
“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...
“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
Nordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptx
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
Harnessing the Power of NLP and Knowledge Graphs for Opioid Research
Harnessing the Power of NLP and Knowledge Graphs for Opioid Research
Essentials of Automations: Exploring Attributes & Automation Parameters
Essentials of Automations: Exploring Attributes & Automation Parameters
Dandelion Hashtable: beyond billion requests per second on a commodity server
Dandelion Hashtable: beyond billion requests per second on a commodity server
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Jenna lebel Social Media FTW Fall 2011
- 1. Social Media: The Good, The Bad, and The Ugly PRESENTED BY: LIKEABLE MEDIA Jenna Lebel, Managing Director @JennaL15 Tweet using #Likeable and #FTW2011 to enter to win a copy of Likeable Social Media!
- 3. The Good: Best Practices
- 4. Listen First and Never Stop Listening
- 6. It’s Not About You…
- 10. Understand How It Works
- 12. Be Timely Be Likeable Don’t Over-post
- 14. Respond Quickly to all Bad Comments
- 19. Respond to Good Comments too
- 22. Be Authentic
- 23. Share Stories (they are your social currency)
- 24. Ask Questions!
- 25. In a recent study, Likeable Media looked at Facebook posts that… 1. Pose a question or challenge directly to fans 2. Ask fans to “ like ” it 3. Announce winners of a Facebook-hosted contest or sweepstakes 4. Include “ everything else ” – all remaining status updates that didn't ’ t fit any of the above categories
- 26. Likeable Media found the following… • In 100% of cases, engagement rates for posts that asked fans to “‘ Like ’ this ” were up to 5.5 times (on average 2.7x) higher than those for other updates. • In 9 out of 10 cases, status updates that posed a question directly to fans were 2-6 times as engaging as other updates.
- 27. Integrate Social into the Entire Customer Experience (and compel your customers to be your first fans!)
- 28. -Your strongest assets are customers, staff, partners, and vendors -Incorporate “Like us on Facebook” and “Follow us on Twitter” to your websites, e-mails, business cards, and receipts -Add social plug-ins to your website and blog
- 30. Provide Value (Yes, for free!)
- 32. Make the Most of Facebook Ads
- 36. Admit When you Screw up, then Leverage your Mistakes
- 38. Consistently Deliver Excitement, Surprise, & Delight
- 39. Free meals, drinks PopCorners Delivery Truck
- 41. Don’t Sell! Just Make it Easy & Compelling for Customers to Buy
- 44. The Bad: Common Mistakes Brands Make
- 45. Not Responding
- 47. Social Media is NOT Your Soap Box
- 48. You Cannot Launch or Sustain Your Entire Business Via Social Media
- 49. Social Media Affects More Than Just Your Marketing Department
- 50. Results Will NOT Happen Overnight
- 51. If these rules are too much to remember… Listen! Be Transparent! Respond to Everyone! Just Be Likeable!
- 52. Thank You!
Editor's Notes
- http://www.likeable.com/2010/11/best-practices-for-getting-out-of-an-unlikeable-situation/
- Almost 28 million fans
- http://www.likeable.com/2011/02/so-you-have-the-like-button%E2%80%A6-now-what/#more-4472
- http://www.likeable.com/2010/10/5-tips-for-effective-customer-service-using-social-media/#more-3824
- http://www.likeable.com/2011/07/making-the-most-out-of-your-facebook-ads/#more-5214
- http://www.likeable.com/2010/11/stop-taking-chances-on-your-brands-reputation/
- http://www.likeable.com/2010/09/three-reasons-people-dont-like-you-on-facebook/
- http://www.likeable.com/2010/09/three-reasons-people-dont-like-you-on-facebook/ TALKING AT FANS
- http://www.likeable.com/2011/01/how-to-avoid-tweeting-your-way-to-unemployment/
- http://www.likeable.com/2010/11/stop-taking-chances-on-your-brands-reputation/
- http://www.likeable.com/2010/11/stop-taking-chances-on-your-brands-reputation/
- http://www.likeable.com/2010/11/stop-taking-chances-on-your-brands-reputation/