The document outlines a Facebook marketing strategy for a business called Pump House Wine. It includes creating a content calendar, designating staff to create and post content, and measuring results. It provides ideas for types of engaging posts including sharing articles, contests, events, tips, questions and tagging people. It also offers best practices such as being interactive, creating a connection to the outside world, introducing new products on Facebook first, and focusing on the audience rather than the business.

3. Goal is to increase traffic to business

4. Facebook Marketing Goal Create a list of topics Schedule when to post Who will create new content? Who will post? Measure results

5. Stay Delightful, Fresh, and Entertaining

6. Pick Topics to Post About History of Pump House Wine Foods – recipes (recipe contest?) History of Fairbanks

7. Facebook October 2011 Monday Tuesday Wednesday Thursday Friday Saturday Sunday 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

8. Share Relevant Articles

9. Business Updates Mini press releases 12:1

10. Contests Use Apps or Notes Be Creative

11. Data Share unique facts

12. Events

13. Fun

14. Helpful Tips

15. Info Tab List other Social Media Links

16. Jokes and Quotes http://www.onelinerz.net/ I don't believe you can do today's job with yesterday's methods and be in business tomorrow.

17. Like Me Like Me! Share with your friends.

18. Answer Questions

19. Comment on Books Books that your target audience might benefit from reading Link to Amazon

20. Different Strategies Don’t send the exact same thing out to all your social media outlets

21. Tagging @

22. URL www.Facebook.com/PumpHouseFairbanks

23. Balance Your Writing Chunked Content Hyperlinks Images Videos

24. Ways to Engage Your Audience

25. Engage Your Audience End in a question Use “You” and ”Yours” Keep It Short

26. Engage Your Audience Post in High Traffic Times Respond Promptly Address Fans by Name

27. Engage Your Audience Commit Yourself Thank Your Fans Surprise Your Fans Sometimes

28. Ways to Promote FB

29. Promote Your Facebook Email Signature LinkedIn Twitter Articles Events All other Social Media Printed Materials

30. Other Creative Ideas

31. Get Creative Before Traveling contact followers that are in that area to see if you can meet up.

32. Get Creative Post images of products and the first person to tag an item with their name wins it

33. Get Creative Take photos of your events Tag people in the posted images

34. Get Creative Have open office hours on Facebook on Fridays “ Facebook Fridays”

35. Facebook Marketing Goal Create a list of topics Schedule when to post Who will create new content? Who will post? Measure results

36. Stay Delightful, Fresh, and Entertaining

37. Best Practices Be interactive, fun, and helpful. Embed videos Create a connection between FB and outside world. Create contests Put FB logo on print ads and email signatures Use FB to grow email list and vice versa

38. Best Practices Introduce new menu items on FB first Welcome page Integrate social content on FB Like other businesses Don’t talk about yourself so much 1-2 posts per day Talk about “them”, not “I” and “me”

39. Best Practices Write at a 5 th grade level State “Please Share” or “Please comment”