Using facebook
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The document outlines a Facebook marketing strategy for a business called Pump House Wine. It includes creating a content calendar, designating staff to create and post content, and measuring results. It provides ideas for types of engaging posts including sharing articles, contests, events, tips, questions and tagging people. It also offers best practices such as being interactive, creating a connection to the outside world, introducing new products on Facebook first, and focusing on the audience rather than the business.
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Using facebook
- 3. Goal is to increase traffic to business
- 5. Stay Delightful, Fresh, and Entertaining
- 7. Facebook October 2011 Monday Tuesday Wednesday Thursday Friday Saturday Sunday 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
- 9. Business Updates Mini press releases 12:1
- 10. Contests Use Apps or Notes Be Creative
- 11. Data Share unique facts
- 12. Events
- 13. Fun
- 14. Helpful Tips
- 15. Info Tab List other Social Media Links
- 16. Jokes and Quotes http://www.onelinerz.net/ I don't believe you can do today's job with yesterday's methods and be in business tomorrow.
- 17. Like Me Like Me! Share with your friends.
- 18. Answer Questions
- 20. Different Strategies Don’t send the exact same thing out to all your social media outlets
- 21. Tagging @
- 24. Ways to Engage Your Audience
- 28. Ways to Promote FB
- 31. Get Creative Before Traveling contact followers that are in that area to see if you can meet up.
- 32. Get Creative Post images of products and the first person to tag an item with their name wins it
- 33. Get Creative Take photos of your events Tag people in the posted images
- 34. Get Creative Have open office hours on Facebook on Fridays “ Facebook Fridays”
- 36. Stay Delightful, Fresh, and Entertaining
Editor's Notes
- Subscribe to some blogs that are in your industry that you may want to share with your audience.
- Redbull has a live feed from sports figures. Post funny images Jokes
- Be the Heloise of FAcebook. Time or money saving tips Phone apps Upcoming conference – buy today and save $100
- Ask to be liked on your status updates. And instruct them to share the good stuff!
- Answer questions you receive from your clients or from the phone or email.
- For example, use facebook for book reviews and maybe twitter for tips.
- According to a recent report by ViTrue, the best time to get a response from your fans is on Tuesda y. Click through rates peaked at nearly 10% on Tuesday and actually hovered around the same percentage on both Monday and Wednesday as well. The worst time? Their study suggests that click-through-rates plummet on Friday and Saturday with less than a 3% CTR.
- Surprise with a personal post once in a while