The document outlines 15 strategies for making an organization more likeable on social media. The key strategies are to listen to customers, think like customers, compel customers to be fans, respond quickly to all comments, be authentic, provide value for free, share stories, inspire customer sharing, integrate social media into the customer experience, admit mistakes and leverage them, consistently deliver excitement and surprise, and don't directly sell but make it easy for customers to buy. The overall message is to focus on being likeable and transparent on social media and engaging with customers.

1. 15 Strategies to Make Your Organization More Presented by: @DaveKerpen, CEO, @LikeableMedia Author of @likeablebook

2. www.likeablevideo.com

4. Like is the New Link

5. It ’s Not About You…

6. Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on (& other social networks) 15 ways…

7. 1. listen first and never stop listening

9. 2. think – and act – like your customer

12. 3. compel your customers to be your first fans

15. 4. respond quickly to all bad comments

19. 5. respond to good comments too

21. online influencers… the new celebrities?

22. 6. be authentic

24. 7. should you ask a lot of questions?

25. 1. Pose a question or challenge directly to fans 2. Ask fans to “like” it 3. Announce winners of a Facebook-hosted contest or sweepstakes 4. Include “everything else” – all remaining status updates that didn’t fit any of the above categories in a recent study, Likeable Media looked at status updates that…

26. • In 100% of cases, engagement rates for posts that asked fans to “‘Like’ this” were up to 5.5 times (on average 2.7x) higher than those for “other updates”.* • In 9 out of 10 cases, status updates that posed a question directly to fans were 2-6 times as engaging as “other updates”. Likeable Media found the following…

27. 8. provide value (yes, for free!)

29. 9. share stories (they ’re your social currency)

31. 10. inspire your customers to share stories

33. 11. integrate facebook into the entire customer experience

35. 12. use facebook ads for greater impact

40. 13. admit when you screw up then leverage your mistakes

42. 14. consistently deliver excitement, surprise, & delight

45. 15. don ’t sell! just make it easy & compelling for customers to buy

47. Listen Up! Be Transparent! Respond to Everyone! Just Be Likeable! if 15 rules is too much to remember…

48. Thank You/ Grand Prize/ I Love Feedback likeable.com likeablebook.com Engage with me @DaveKerpen on Twitter Ask us questions @ Facebook.com/LikeableMedia Or, email me anytime dave@likeable.com