Gene Final Social Media
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This document provides an introduction to social media and its potential benefits for businesses. It discusses how social media can help businesses communicate with customers and build their brand. It also outlines the key elements of a social media strategy, including defining goals and metrics. Platforms like Facebook, Twitter, LinkedIn, YouTube and blogs are examined in terms of their usage and growth statistics. The document emphasizes that social media is an important tool for networking, relationship building and viral marketing.
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