The document outlines 15 strategies for making an organization more likeable on social media. It recommends listening to customers, thinking like customers, compelling customers to be fans, responding quickly to bad comments, responding to good comments, being authentic, asking questions of fans, providing value for free, sharing stories, inspiring customers to share stories, integrating social media into the customer experience, using Facebook ads effectively, admitting and learning from mistakes, consistently delivering excitement and surprises, and focusing on making it easy for customers to buy rather than directly selling to them.

1. 15 Strategies to Make Your Organization More Dave Kerpen, CEO of Likeable Media @davekerpen

3. Like is the New Link

4. it’s not about you…

5. Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on (& other social networks) 15 ways…

6. 1. listen first and never stop listening

8. 2. think – and act – like your customer

11. 3. compel your customers to be your first fans

14. 4. respond quickly to all bad comments

18. 5. respond to good comments too

20. online influencers… the new celebrities?

21. 6. be authentic

23. 7. should you ask a lot of questions?

24. 1. Pose a question or challenge directly to fans 2. Ask fans to “like” it 3. Announce winners of a Facebook-hosted contest or sweepstakes 4. Include “everything else” – all remaining status updates that didn’t fit any of the above categories in a recent study, Likeable Media looked at status updates that…

25. • In 100% of cases, engagement rates for posts that asked fans to “‘Like’ this” were up to 5.5 times (on average 2.7x) higher than those for “other updates”.* • In 9 out of 10 cases, status updates that posed a question directly to fans were 2-6 times as engaging as “other updates”. Likeable Media found the following…

26. 8. provide value (yes, for free!)

28. 9. share stories (they’re your social currency)

30. 10. inspire your customers to share stories

32. 11. integrate facebook into the entire customer experience

34. 12. use facebook ads for greater impact

39. 13. admit when you screw up then leverage your mistakes

41. 14. consistently deliver excitement, surprise, & delight

43. free chillzones

44. 15. don’t sell! just make it easy & compelling for customers to buy

46. if 15 rules is too much to remember… Listen Up! Be Transparent! Respond to Everyone! Just Be Likeable!

47. likeable.com likeablebook.com Engage with me @DaveKerpen on Twitter Ask us questions @ Facebook.com/LikeableMedia Or, email me anytime dave@likeable.com thank you/ grand prize/ I love feedback/ and a surprise