Daniel Sherman provides executive-level marketing and branding experience over 15 years. He has expertise in strategic planning, product development, creative development, media planning, social media, and digital marketing. Sherman held marketing roles for various organizations in industries such as public administration, nonprofit, and technology. He has a background in marketing, public relations, and business administration. Sherman is seeking a leadership position that utilizes his skills in planning, organizing, managing, and creative work.

1. Daniel E. Sherman
Email: dsdsherman@gmail.com
Mobile: (407) 459-9351
EXECUTIVE-LEVEL LEADERSHIP
Marketing ~ Brand Management ~ Portfolio Strategy ~ Consumer Research ~ Product Development
CAREER SUMMARY
Worked with Public Administration, Public Safety and Justice, State Government, Federal Government
and Nonprofit Agencies. Highly motivated, visionary, and performance driven marketing executive with
over 15 years of success in developing highly successful and award winning marketing programs and
advertising campaigns. Recognized for utilizing diverse marketing methods and tactics including
advertising campaigns, public relations, marketing communications, social media and web based
solutions. Undertakes complex assignments. Develops teams, leads teams, and delivers on performance.
Forward-looking initiator, skilled at researching new products/ markets, and anticipating/ capitalizing on
market trends to propel new business growth and revenues. Experienced at branding, marketing, and
advertising for B2B and B2C. Interested in a firm that will combine my skills in planning, organizing,
managing, and creating.
CHIEF MARKETING OFFICER RELATED STRENGTHS
 Communication  Research  Problem Solving
 Management  Technical skills  Negotiating
 Interpersonal skills  Dependability  Prioritizing
 Creative Skills  Multitasking  Organization
 Sourcing Skills  Results-oriented  Leadership
AREAS OF EXPERTISE
Brand Development & Positioning ~ Consumer Research & Insights ~ Competitive Analysis ~ Strategic
Planning Product Development & Introduction ~ Creative Development ~ Media Planning & Buying ~
Vendor Management Promotions & Sponsorships ~ CRM ~ Digital & Social Media ~ Budget
Administration & Forecasting
COMPUTER EXPERIENCE
Microsoft Office Suite, Lead Master, Google Drive, Sales Force, Social media
EDUCATION
Seminole High School, 2002-2006
2701 Ridgewood Ave, Sanford, FL 32773
High School: Diploma
Florida Agricultural and Mechanical University, 2006-2009
1601 Martin Luther King Jr Blvd, Tallahassee, FL 32307
Public Relations/ Marketing: 77 Class Credits Earned
University of Phoenix, 2013-2014
1625 W Fountainhead Parkway, Tempe, AZ 85282
Business Administration/ Economics: 39 Class Credits Earned
SALES (EDUCATION)
Grant Cardone University (2014-2015)
Online Graduate: Certified

2. Daniel E. Sherman
Email: dsdsherman@gmail.com
Mobile: (407) 459-9351
EXECUTIVE-LEVEL LEADERSHIP
Marketing ~ Brand Management ~ Portfolio Strategy ~ Consumer Research ~ Product Development
COMMUNITY (SERVICE)
No Limit Health and Education, Sanford, FL. (December 2014 – Present)
Social Media Marketing and Advertising
Encouraging our community to work together sharing our mission, programs, and governance.
http://nolimitempowerment.org
PROFFESIONAL (WORK HISTORY)
Independent, Freelance, Lake Mary, FL. (2015 – Present)
Marketing, Advertising, and Branding- responsible for all marketing functions
Creative Artist
Designer
Consulting- positioning, messaging, branding, segmentation and marketing strategy
Construction Site Manager
Care Giver- (Autistic Adults and Kids – Trust and Hope, Inc. Winter Park, Fl.)
Care Giver- (Family Member – Home Healthcare)
Account Executive, Total Marketing Concepts, LLC. Sanford, FL. (2015 - 2015)
Highest Paid Sales Representative for Verizon Wireless Account
Promoted to management and sales trainer for Verizon wireless call representatives
Managed all aspects of marketing planning, budgeting, metrics and reporting
Account Executive, Market Traders Institute, Inc. Lake Mary, FL. (2013 - 2015)
Utilized critical market & competitive research to segment and define target markets, refine and
improve the product value proposition and implement the best market-penetration strategy
Managed external agencies and relationships with marketing services
Junior Executive, TelAffects LLC. Lake Mary, FL. (2012 - 2013)
Promoted to Junior Executive from call representative; then promoted to hiring
Drove growth and profitability in B2B sales and marketing
Experienced in SaaS, inbound marketing and "land and expand" B2B sales
Assistant Manager, East Coast Storage LLC. Orlando, FL. (2012- 2012)
Promoted to Assistant Manager after one-week of employment
Independent, Freelance, Lake Mary, FL. (2009 – 2012)
Creative Artist
Website Developer
Marketing
Advertising
Branding Consultant
Construction Site Manager
Summer School Teacher (volunteer),The Character Center, Tallahassee FL. (2007-2009)
Athletics instructor and teacher for underprivileged minority students; (ages three - twelve).
Taught math and entrepreneurship
Catering/ Server, University Center Club, Tallahassee FL. (2007-2009)

3. Daniel E. Sherman
Email: dsdsherman@gmail.com
Mobile: (407) 459-9351
EXECUTIVE-LEVEL LEADERSHIP
Marketing ~ Brand Management ~ Portfolio Strategy ~ Consumer Research ~ Product Development
Promoted to Bartender and Assistant Event Decorator
Worked with a variety of traditional and modern marketing and communications functions
including: branding and messaging to different target audiences
Intern, City of Tallahassee M BE, Tallahassee FL. (June 2008 - October 2008)
Reviewed and developed contracts for city procurement opportunities
Certified Tallahassee local minority businesses
Intern, Minority Enterprise Development Week, Tallahassee FL. (August 2008 -October 2008)
Promoted to lead fundraiser
Raised $7,000.00 in a month from community business contributions
Public Relations Associate, Prodigy, Tallahassee FL. (2008 - 2008)
Promoted to event operations
Email marketing, online advertising, and working with the press and other related media outlets
Created a demand generation center (“demand waterfall”) – Victoria Secrets Campaign
Lobbyist,Green Coalition,Tallahassee FL. (2008–2008)
Represented Florida A&M University to congressmen in Washington D.C. to persuading
legislative votes on funding for equipment to purchase products for the universities initiative to
be a green campus