Renee Zensen has over 15 years of experience in sales, marketing, and project management. She has a proven track record of growing company revenue and sales. Most recently, she has worked as a project and sales consultant conducting market research and developing business models. Previously, she held marketing, sales, and project management roles where she exceeded sales targets and generated hundreds of new accounts. She has experience managing all aspects of operations and logistics for multiple yoga and wellness businesses that grew to include multiple locations under her leadership.
1. RENEE ZENSEN
rzensen@gmail.com (415) 497-4879
PROFILE
Dynamic, high energy, results-driven professional with a passion for sales, marketing, project and client service.
Proven track record driving successful sales & management solutions based on best-practice operations.
Grew company revenue and sales activity by 75%, while adding new product development and business locations.
EXPERIENCE
Project & Sales Consultant Marcus & Millichap, Tumlis RE & Barringer, San Francisco, CA2014 – present
Market Research, Developed Business Models, Revenue Forecasts, Budget & Subscription Models. 3rd
Party
Projects with City & County of SF and PG&E for scaling of energy services and retrofitting of buildings.
Marketing, Sales & Project Management City Park, San Francisco, CA 2011 – 2014
Exceeded monthly sales targets by over 50% for 80+ locations with B2B/B2C closed transactions.
Generated 400+ accounts in 1st
year. Effectively negotiated deals to retain strong business relationships
leading to repeat sales from client referrals, including Webcor, Canon Business Solutions, Pacific Structures.
Developed proposals, contracts and presentations for operating new facility lease & management contracts.
Class A Commercial Buildings, Hospitality, Condo and Multi-use structures. Conducted Rate Surveys.
Collaborated with CRE Property Managers to develop marketing promotions for increased revenues.
Authored marketing updates in the company’s quarterly newsletter.
Client facing and company representative for community and Commercial Real Estate (CRE) Associations.
Lead Brand and Strategic Project Initiative teams exceeding goals and developed RFP’s for revenues.
Conducted training seminars for area managers with 900 employees on marketing their location.
Oversaw online marketing, website design & development, social media campaigns and referral programs.
Administrative support for 6 Executive Directors in Market Research, Operations and Accounting Audits.
CA Sales & National Key Account Manager Nuun and Company, Seattle, WA (SF Based) 2008 - 2011
Generated 150+ accounts in 1st year. Lead accounts through sales cycle, POS placements, wholesale
distributors and upheld strong relationships with client referrals.
Successful launch of 2nd
product initiative exceeding sales development, sales goals, & project commitment.
Organized & managed all aspects of industry trade show promotions: advertising, logistics, marketing, sales.
Sold to C level business chains and small businesses: UC Berkeley, USF, Whole Foods, Vitamin World, etc.
Guided company through start-up phase to 923% annual growth, increased my channel distribution by 149%.
Responsible for training regional market managers throughout U.S. on branding, distribution, sales reporting.
Trained and managed 20+ CA sales ambassadors, scheduled and coordinated in store & event demonstrations.
Sales Development & Health Educator Acupuncture Kitchen, San Francisco, CA 2008 – 2010
Constructed sales development and marketing protocols directing new clients to business.
Sales/Mktg Director, Manager, & Instructor Mission Yoga, San Francisco, CA 2004 – 2009
Doubled sales revenue for business, increased class size & sales by 50%. Added value to retention & service.
Responsible for developing & initiating marketing, retail sales, & advertising programs.
Leadership and management role that renewed morale for business & established direction for staff & firm.
Sales and General Manager, and Instructor Funky Door Yoga, San Francisco, CA 2000 – 2004
Managed & grew company from 1 to 4 store chains, branded chains on establishment & recruited customers.
Project Management for new locations with design development advice and oversaw project’s completion.
Responsible for administrative duties. Developed retail and marketing initiatives focused on profitability.
Recruited new hires, managed & trained 60+ instructors &100 employees & approved all accounting reports.
Accomplishments: 1) Completed Bikram’s 500 hr certified instructor course.
2) Managed fundraising: “Karma for Kids,” raised ~$200K for Okizu Foundation in 2 mos.
2. AFFILIATIONS
SF BOMA (Building Owners & Managers Association) YBCBD (Yerba Buena Community Benefits District)
USBID (Union Square Business Improvement Distri0ct) Hotel Council SF
SF Chamber of Commerce SF Travel Association
CREW SF (Commercial Real Estate Women) SPUR (SF Planning for Urban Research)
NAPW (National Association of Professional Women) ULI (Urban Land Institute)
IREM (Institute of Real Estate Management) SFRAR (Realtors Association)
SFREI (SF Real Estate Investment Forum) SF| REX (SF Real Estate Exchange)
EDUCATION
B.S., Kinesiology SAN FRANCISCO STATE UNIVERSITY 2003 – 2007
* Minor, Psychology; Human Performance & Motivation
Architecture, Interior Design ACADEMY OF ART COLLEGE, SAN FRANCISCO 1999 – 2001
Business & Communications UNIVERSITY OF MINNESOTA, MINNEAPOLIS 1996 - 1999
Organizations: National Speech Association Communication Club - Secretary Officer & Chair of Human Relations
KCSV FM 88.1 FM – Mass Communications, Radio Deejay, & Live Broadcast Sound Engineer
Professional training: Social Media, Guerilla Marketing, Branding, & Breakthrough Goal Setting for Business.
Certificates of completion: Stanford & MIT in both Entrepreneurship & Finance with Venture Labs.
SKILLS AND ADDITIONAL EXPERIENCE
Microsoft Office Suite, Salesforce, Netsuite, CoStar, multiple CRM’s and social media platforms.
Social Media: Sprout Social, Hootsuite, Goo.gl, Google Places, Foursquare, Facebook, Twitter, Yelp.
Experience with: HTML, AutoCAD, Photoshop, Illustrator, Front Page Web Design, Word Press.
Solely ran multiple small businesses, including; Bikram’s Original College of Yoga and Fluid Yoga.
Collaborated with the Boards & Committees of Yerba Buena Community Benefit District and Union
Square Business Improvement District organizations to develop organization of complex community
events including rallying local businesses to join on new business opportunities with joint promotions.