Joe Cartaya has over 15 years of experience in sales, marketing, and product development. He is currently a Senior Regional Sales Manager at ProdecoTech, where he is responsible for sales momentum, brand development, and implementing national brand strategies. Previously he was Division Manager at Pryde Group Americas, where he secured over 60% of forecasted sales through strong retailer relationships. He has expertise in forecasting, budgeting, product launches, and competitive analysis.