Joe Cartaya has over 15 years of experience in sales, marketing, and product development. He is currently a Senior Regional Sales Manager at ProdecoTech, where he is responsible for sales momentum, brand development, and implementing national brand strategies. Previously he was Division Manager at Pryde Group Americas, where he secured over 60% of forecasted sales through strong retailer relationships. He has expertise in forecasting, budgeting, product launches, and competitive analysis.

1. Joe Cartaya
South Miami, FL 33143
Phone: 786-201-9701| Email: Joecartaya@gmail.com
SUMMARY OF PROFESSIONAL QUALIFICATIONS
 Accomplished in Forecasting & Budget Development.
 Excelled in Product Development & Line Building.
 Conducted Market Activation & Segmentation.
 Performed Competitive Intelligence/Threat Analysis.
 Highly organized, versatile, constantly meets deadlines, excellent follow up and solves problems effectively.
 Channel Development Strategies.
 P&L Management/Accountability.
 Exposure to Event & Trade Show Marketing.
 Experienced in small lean environment as well as more complex role within large corporate structure.
 Manage, support and maintain relationships with team, accounts, and customer through personal investment,
integrity, and friendliness.
 Develop and implement annual marketing/advertising allocation plan.
EDUCATION
Shoreline Community college Washington
Business administration 2001-2002
Miami Dade College,Miami, FL
Architectural Engineering 1999- 2001
CAREER EXPERIENCE
ProdecoTech Oakland Park, Florida
Senior Regional Sales Manager 2015-Present
 Implement and train on key business solutions including the new CRM software Salesforce for Sales and
Customer Service.
 Resolve brand direct selling conflict with dealer centric distribution of online sales through multiple e-commerce
channels.
 Accountable for sales momentum and brand development of ProdecoTech and implementation of national brand
strategies to build brand equity and awareness.
 Recruited on to implement, train, and structure a newsales division within a progressive US manufacturerof electric
bicycles.
Pryde Group Americas Doral, Florida
Division Manager 2010- 2015
 Reports directly to the VP of Sales & Marketing, develop a strategic brand and business-line vision, partnered with
finance, logistics and global brand teams to harmonize efforts across an international organization.
 Secured over 60% of forecasted sales and pre-booking by developing strong relationships with over 45% of the
retail base serviced.
 Conceptualize, launch and successfully manage innovative programs to drive pre-booking increases in-line with
aggressive overall sales/profitability goals.
 Lead positioning and communications strategy, collateral/promotional design and end-to-end execution for highly
successful lead-generation and business development events including Surf Expo Outdoor Retailer and other key
trade shows.

2.  Accountable for sales momentum and brand development of NP Surf and implementation of national brand
strategies to build brand equity and awareness.
 Forecast monthly sales and purchases using a rolling forecast for inventory to maintain minimum amount of capital
employed.
 Responsible for the effectiveness of inside and outside sales representative’s performance and accountability
utilizing transparent and attainable goal setting management practices.
 Analyze industry market trends, research competitive analysis of products and established all products pricing and
positioning in various markets.
T-Mobile USA Plantation, Florida
Sales Trainer 2006- 2009
 Trained store managers in their development of monthly detailed business plans for each assigned location.
 Managed and tracked progress against plan, communicating progress and opportunities with store managers and T-
Mobile leadership.
 Created tools and/or training solutions to address and bridge gaps in knowledge competency and skills, as well as
implementing formal T-Mobile training programs.
 Coached for content and skill improvement at the manager and representative level.
 Developed and managed positive business relationships with assigned retail locations within my market.
 Performed trainings for the Launch of the HTC G1 first Android device ever on T-Mobile’s network.
ACTIVITIES
 Kiteboarding, Paddle Boarding, Inventing
SKILLS
Computer: Proficient in Microsoft Excel, Power Point, Outlook and Sales Force CRM
Languages: Bi-lingual English/Spanish
Accounting Software: Navision a Microsoft software, and QuickBooks