1. JOAN FREEDMAN
22701 Camino del Mar #43, Boca Raton, FL 33433 | 551-804-9245 | wakeupmakeup7@aol.com
QUALIFICATIONS PROFILE
 Self-motivated, results-oriented sales professional with success in business development,
marketing, and strategic planning
 Proven ability in developing strong client relationships with keen attention to detail
PROFESSIONAL BACKGROUND
The Whitney Center for Permanent Cosmetics Corporation New York, NY
Co-Founder 2002-present
 Execute and maintain a successful small business for over a decade
 Manage company website development, social media, and client email marketing teams
 Maximize business profit while minimizing loss, with continued emphasis on company expansion
 Oversee all client and business partner relationships, including extensive relationships with major
tristate breast cancer, dermatological and plastic surgeon centers
Clinical Director 2002-present
 Consult with potential clients to outline company services, fees, and multiple tristate locations
 Liaison with medical staff personnel and affiliated physicians
 Outline to both clients and business partners the purposes, approaches, and history of permanent
cosmetics
 Communicate procedural details, risks, and methodology to potential clients, both via phone and
in person
Director of Public Relations 2002-present
 Establish brand identity as industry leader since company inception
 Pitch individual writers and journalists to cover corporation developments
 Generate and distribute press releases to engage relevant media in company development and
news
 Secure network coverage in media outlets including NBC’s TODAY, ABC’s Eyewitness News, Elle,
and InStyle, among many others
Gruner & Jahr, The New York Times Magazine Group, Hearst Publcations New York, NY
Beauty Director for Taxi, Child, Parents, and Redbook Magazines 1988-2002
 First sales team leader for successful launch of Taxi and Child magazines
 Conducted market research to identify trends and spearhead marketing proposals
 Honored as top performer in ad page growth for Child and Redbook
Simpson, Thatcher, & Bartlett, LLC New York, NY
Administrative Staff Recruiter 1985-1987
Video Corporation of America New York, NY
Employee Relations Manager/Benefit Administrator/Recruiter 1980-1985
Queensborough Community College New York, NY
Guidance and Career Placement Counselor 1975-1979
EDUCATION
 Certificate in Personnel Management, New York University, 1980
 Bachelors of Science in Counseling, Queens College, 1975
 Bachelors of Arts in History, New York University, 1973