Dabur India Limited is India's leading FMCG company that was founded in 1884. It has grown to have a turnover of Rs. 7,073 crore in FY 2013-14. The company's vision is dedicated to the health and well-being of every household. It has a strong presence in India with over 5000 distributors and 2.8 million retail outlets, and also operates in over 60 countries worldwide with key international markets being Africa, the Middle East, and Asia. The presentation provides an overview of Dabur's business units, product categories, market share, sales performance and recommendations for future growth.

2. PRESENTED BY: PEEYUSH SHRIMAL
RTU MBA 2013-15
IIIM COLLEGE

3. COMPANY PROFILE
INTRODUCTION
• MR SUNIL DUGGAL- CEO OF THE COMPANY
• DABUR INDIA LIMITED IS INDIA’S LEADING
FMCG COMPANY.
• DABUR IS CURRENTLY THE 4TH LARGEST
INDIAN CONSUMER GOODS
MANUFACTURING COMPANY(FMCG)

4. • The birth of Dabur in a small Calcutta pharmacy,
where Dr. S.K. Burman launches his mission of
making health care products in the year 1884
• With growing popularity of Dabur products, Dr.
Burman expands his operations by setting up a
manufacturing plant for mass production of
formulations in the year 1896
• Dabur enters the specialised area of nature-based
Ayurvedic medicines, for which standardised
drugs are not available in the market.

5. • Major strategic business units (SBU) - Consumer
Care Division (CCD) and Consumer Health
Division (CHD)
• DABUR IS LEADING CONSUMER GOODS
COMPANY IN INDIA WITH TURNOVER OF RS
7,073 CRORE AS PER THE FY 2013-14.
• THE REVENUE OF DABUR INDIA LTD. IS RS 914
CRORE AS PER THE FY 2013-14
• MORE THAN 60 COUNTRIES WORLD WIDE
PRODUCTS OF DABUR IS MARKETED

6. VISION
• “Dedicated to the health and well being of every
household.”
MISSION
To maximize shareholders’ value , by offering
superior quality
nature based products, that contribute in
improving consumers’ life in
personal care, health care and foods.

8. A walk down the memory lane.
• Started in 1884 as a health care products
manufacturing facility
• 1900s entered the specialized area of
Ayurvedic medicines
• 1919 established research laboratories
• 1936 Dabur became Dabur India Pvt Ltd.
• 1986 it became a public limited company
• 2007 Dabur foods merged with Dabur India

10. OBJECTIVE OF STUDY
• To understand the demand pattern of Dabur
products in the market.
• To understand the image of the products in
the eyes of the consumers
• To analysis market petition strategy of Dabur
in competitive market.
• To know the various kind of schemes on dabur
product.

11. RESEARCH METHODOLOGY
• Research is Conducted by taking the primary
data from various sources like talking with
employees of the organisation, meeting
branch head of the dabur, questionaire survey
from the retailers and consumers of dabur
product.
• Taking secondary data from internet,
newspaper, reports, magzine etc

12. SWOT ANALYSIS
strength
• Unique “Ayurvedic and Health” Positioning
• Extensive market penetration with more than
5000 distributors and over 2.8 million retail
outlets all over India
• Monopoly status in multiple product categories
like digestives (90% ), branded honey(75% ) and
Chyawanprash(65%)

13. WEAKNESS
• Low Penetration in Rural areas in Food, Health
Supplements and Home care categories.
• Dabur’s R&D work is low and insignificant as
compared to other companies like HUL

14. OPPORTUNITY
• Packaged Foods category
• Sugar free food and health care substitutes e.g.
Sugar Free Chyawanprash
THREAT
• Counterfeit products in the Food and Home
care category
• Increasing competition from private labels
• Increasing bargaining power of modern trade
especially in the Personal Care segment

15. DATA ANALYSIS
DABUR PRESENCE IN FMCG CATEGORIES
CATEGORY MARKET SHARE KEY BRANDS
Hair care 12% Dabur amla hair oil, vatika
hair oil
Oral care 13% Red toothpaste, babool,
red powder
Ayurvedic tonic 67% Dabur chyanwaprash
Fruit juice 56% Real fruit juice
honey 52% Dabur honey
glucose 25% Dabur glucose
digestive 56% hajmola

16. Category‐wise Share of Consumer Care
Sales
16
29
18
17
8
6 SALES
FOOD
HAIR CARE
ORAL CARE
HEALTH SUPLLEMENT
DIGESTIVES
SKIN CARE

17. INTERNATIONAL SALES
22
30
16
26
6
Sales
AFRICA
MIDDLE EAST
ASIA
US
OTHERS

18. RECOMMENDATION
• Focus on growing core brands across categories
• Reaching out to new geographies
• Provide consumers with innovative products
within easy reach
• Focus on rural areas
• Be the preferred company to meet the health and
personal grooming needs of target consumers
with safe, efficacious, natural solutions by
synthesizing the deep knowledge of ayurveda
and herbs with modern science.

19. THANK YOU