1. MARKETING
PRESENTATION
K Priyanka
128528
BMS-2

4. INTRODUCTION:
Dabur - a name, a brand, a way of life for billions of
people across the globe. From its humble
beginnings in the bylanes of Kolkata way back in
1884, Dabur has today emerged as a true
Indian Transnational with a portfolio of
products that has not just won the trust of
consumers in over 60 countries but has become an
inseparable part of their daily routine.

5. ORIGIN OF DABUR:
• DABUR : India's largest Ayurvedic medicine
manufacturer.
• FOUNDER : Dr SK Burman, a physician in Bengal.
• FOUNDED : 1884.
• PURPOSE : To produce and dispense Ayurvedic
medicines.
• DERIVED FROM : Daktar Burman.
• LOGO : Banyan tree

6. LOGO:

8. • Dabur India Limited is the fifth largest FMCG Company in India.
• Dabur is today India’s most trusted name and the largest Ayurvedic and Natural
Health Care Company.
• Dabur today operates in key consumer products categories like Hair Care, Oral Care,
Health Care, Skin Care, Home Care and Foods.
• The company has a wide distribution network, covering over 3.4 million retail outlets.
• Dabur’s products also have a huge presence in the overseas markets.
• Dabur India is also a world leader in Ayurveda with a portfolio of over 250
Herbal/Ayurvedic products.
DABUR at a GLANCE:

9. • Dabur’s FMCG portfolio today includes 5 flagship brands with distinct brand identities.

10. DABUR BUSINESS
STRUCTURE
Domestic 69%

11. The billiOn rupee brands…
Dabur products touch billions of
lives every day. Since 1884,
Dabur has been offering its
consumers brands and products
that make their every day a little
better and healthier. Dabur
brands have been voted by
consumers as being amongst the
most trusted in the industry.
Today, Dabur has a portfolio of
14 Billion-Rupee Brands,
straddling categories as diverse
as Health Care, Oral Care, Hair
Care, Skin Care, Packaged Juices
and Home Care.

12. DABUR HONEY:
• Category: Food Products
• Punch line: Maar Dhakka; Drop sugar, switch to Dabur Honey
• USP: Healthy honey which provides energy and taste.
• Segment: People seeking sweet honey as a food ingredient.
• Target Group: All age groups.
• Positioning: Replacement for sugar.
• Competitors: Baidhyanath, Zandu, Local honey manufacturers.

13. STAY FIT,
STAY YOUNG

14. DABUR VATIKA:
• Category: Personal Care brands - Hair care
• Punch line: Hair that shine with health
• USP: Natural ingredients which include natural herbals
• Segment: Premium natural segment
• Target Group: Youth
• Positioning: Resolve hair problems and make hair healthy
• Competitors: Bajaj , HUL’s Clinic plus and Clinic All Clear, Marico’s Parachute Oil

15. “SWITCH
NATUALLY”

16. “WHEN U WANT EXTRA IN
LIFE,
GIVE EXTRA TO YOUR HAIR”

18. DABUR HAJMOLA:
• Category: Digestives
• Punch line: Hajmola ka chatkara, kare khaana complete.
• USP: Stimulates digestive system.
• Segment: For people looking for digestives after meal
• Target Group: All age groups.
• Positioning: Ayurvedic digestive medicine.
• Competitors: Eno, Aftermint.

19. 2.5 crore Hajmola
tablets are consumed
in India every day

20. DABUR REAL:
• Category: Food Products
• Punch line: My Real Fruit Power
• USP: Fruit flavored health drink
• Segment: For all people seeking a healthy fruit based drink for regular
occasions, parties.
• Target Group: All age groups.
• Positioning: A fruit juice made from real fruits
• Competitors: Onjus, Minute Maid

22. OTHER PRODUCTS
HEALTH CARE:

23. ORAL CARE:

24. SKIN CARE:

25. HAIR CARE:

26. HOME CARE:

27. FOOD CARE:

28. OTC- CONSUMER HEALTH:

29. “ONE BILLION
MILESTONE IS THE
RESULT OF THE BILLION
PLUS SMILES THE
PRODUCTS HAVE
BROUGHT ON THE
FACES OF CUSTOMERS”