Dabur is India's largest Ayurvedic medicine manufacturer founded in 1884 in Kolkata by Dr. SK Burman. It has emerged as a true Indian transnational company with a portfolio of over 250 herbal/Ayurvedic products sold in over 60 countries. Dabur is now India's fifth largest FMCG company operating in key categories like health care, oral care, hair care, skin care, home care, and foods. It has a wide distribution network of over 3.4 million retail outlets and flagship brands like Dabur Honey, Dabur Vatika, Dabur Hajmola, and Dabur Real with distinct identities in their categories.

1. MARKETING
PRESENTATION
K Priyanka
128528
BMS-2

4. INTRODUCTION:
Dabur - a name, a brand, a way of life for billions of
people across the globe. From its humble
beginnings in the bylanes of Kolkata way back in
1884, Dabur has today emerged as a true
Indian Transnational with a portfolio of
products that has not just won the trust of
consumers in over 60 countries but has become an
inseparable part of their daily routine.

5. ORIGIN OF DABUR:
• DABUR : India's largest Ayurvedic medicine
manufacturer.
• FOUNDER : Dr SK Burman, a physician in Bengal.
• FOUNDED : 1884.
• PURPOSE : To produce and dispense Ayurvedic
medicines.
• DERIVED FROM : Daktar Burman.
• LOGO : Banyan tree

6. LOGO:

8. • Dabur India Limited is the fifth largest FMCG Company in India.
• Dabur is today India’s most trusted name and the largest Ayurvedic and Natural
Health Care Company.
• Dabur today operates in key consumer products categories like Hair Care, Oral Care,
Health Care, Skin Care, Home Care and Foods.
• The company has a wide distribution network, covering over 3.4 million retail outlets.
• Dabur’s products also have a huge presence in the overseas markets.
• Dabur India is also a world leader in Ayurveda with a portfolio of over 250
Herbal/Ayurvedic products.
DABUR at a GLANCE:

9. • Dabur’s FMCG portfolio today includes 5 flagship brands with distinct brand identities.

10. DABUR BUSINESS
STRUCTURE
Domestic 69%

11. The billiOn rupee brands…
Dabur products touch billions of
lives every day. Since 1884,
Dabur has been offering its
consumers brands and products
that make their every day a little
better and healthier. Dabur
brands have been voted by
consumers as being amongst the
most trusted in the industry.
Today, Dabur has a portfolio of
14 Billion-Rupee Brands,
straddling categories as diverse
as Health Care, Oral Care, Hair
Care, Skin Care, Packaged Juices
and Home Care.

12. DABUR HONEY:
• Category: Food Products
• Punch line: Maar Dhakka; Drop sugar, switch to Dabur Honey
• USP: Healthy honey which provides energy and taste.
• Segment: People seeking sweet honey as a food ingredient.
• Target Group: All age groups.
• Positioning: Replacement for sugar.
• Competitors: Baidhyanath, Zandu, Local honey manufacturers.

13. STAY FIT,
STAY YOUNG

14. DABUR VATIKA:
• Category: Personal Care brands - Hair care
• Punch line: Hair that shine with health
• USP: Natural ingredients which include natural herbals
• Segment: Premium natural segment
• Target Group: Youth
• Positioning: Resolve hair problems and make hair healthy
• Competitors: Bajaj , HUL’s Clinic plus and Clinic All Clear, Marico’s Parachute Oil

15. “SWITCH
NATUALLY”

16. “WHEN U WANT EXTRA IN
LIFE,
GIVE EXTRA TO YOUR HAIR”

18. DABUR HAJMOLA:
• Category: Digestives
• Punch line: Hajmola ka chatkara, kare khaana complete.
• USP: Stimulates digestive system.
• Segment: For people looking for digestives after meal
• Target Group: All age groups.
• Positioning: Ayurvedic digestive medicine.
• Competitors: Eno, Aftermint.

19. 2.5 crore Hajmola
tablets are consumed
in India every day

20. DABUR REAL:
• Category: Food Products
• Punch line: My Real Fruit Power
• USP: Fruit flavored health drink
• Segment: For all people seeking a healthy fruit based drink for regular
occasions, parties.
• Target Group: All age groups.
• Positioning: A fruit juice made from real fruits
• Competitors: Onjus, Minute Maid

22. OTHER PRODUCTS
HEALTH CARE:

23. ORAL CARE:

24. SKIN CARE:

25. HAIR CARE:

26. HOME CARE:

27. FOOD CARE:

28. OTC- CONSUMER HEALTH:

29. “ONE BILLION
MILESTONE IS THE
RESULT OF THE BILLION
PLUS SMILES THE
PRODUCTS HAVE
BROUGHT ON THE
FACES OF CUSTOMERS”