Dabur is an Indian consumer goods company founded in 1884 that produces Ayurvedic and natural health care products. It operates in over 100 countries worldwide with headquarters in India. Dabur was founded as a small pharmacy selling Ayurvedic medicines and has since expanded its product line while maintaining its focus on natural and herbal ingredients. The company uses advertising strategies like celebrity endorsements and social media to promote its Ayurvedic products. Dabur has a strong financial position as a publicly traded company with over $2 billion in annual revenues and low debt levels. Main competitors have tried to compete by launching their own natural product lines.

1. CASE STUDY ON DABUR
BY- Balpreet Guliani (2220982018)
Ratan Kumar (2220982060)

2. INTRODUCTION TO DABUR
• Dabur is an Indian consumer goods company founded in 1884 by Dr. S.K.
Burman
• The company is known for its range of Ayurvedic and natural health care
products
• Dabur is headquartered in Ghaziabad, India and operates in over 100
countries worldwide

3. HISTORY OF DABUR
• Founded in 1884 by Dr. S.K. Burman in Calcutta, India
• Originally a small pharmacy selling Ayurvedic medicines
• In 1896, Dabur established a manufacturing unit in Kolkata
• Over the years, the company expanded its product line to include hair
care, oral care, skin care, and food products

4. UNIQUE SELLING PROPOSITION (USP)
• Dabur's USP is its focus on natural and Ayurvedic ingredients in its
products
• The company has a reputation for producing high-quality, effective
products that are gentle on the body
• Dabur also emphasizes sustainability and ethical sourcing practices in its
supply chain

5. ADVERTISING STRATEGIES
• Dabur has employed a variety of advertising strategies over the years
• The company has used celebrity endorsements, such as Amitabh
Bachchan and Katrina Kaif, to promote its products
• Dabur has also used social media marketing and influencer
partnerships to reach younger audiences
• The company's ads often focus on the natural and Ayurvedic
ingredients in its products

6. LOGO
• Dabur's logo features a banyan tree, which is a symbol of strength
and stability in Indian culture
• The tree also represents Dabur's roots in Ayurvedic medicine and
natural ingredients
• The current logo was introduced in 1975 and has remained largely
unchanged since then

7. FINANCIAL POSITION
• Dabur is a publicly traded company with a market capitalization of over $10 billion
• The company has seen steady revenue growth over the past decade, with revenues
of over $2 billion in 2020
• Dabur has a strong balance sheet with low debt levels and a healthy cash reserve

8. COMPETITORS AND THEIR STRATEGIES
• Dabur's main competitors include other FMCG
companies in India, such as Hindustan Unilever
and Procter & Gamble
• Competitors have focused on marketing and
advertising strategies that appeal to younger,
urban consumers
• Some competitors have also launched natural
and Ayurvedic product lines to compete with
Dabur's offerings

9. CONCLUSION
• Dabur is a well-established Indian consumer goods company known for its natural and Ayurvedic products
• The company has a strong financial position and has seen steady revenue growth over the past decade
• Dabur's competitors have tried to emulate its success by launching their own natural and Ayurvedic product
lines
• Overall, Dabur is poised for continued success in the Indian and global markets.

10. THANK YOU