At Microsoft, we run over a thousand online controlled experiments (A/B tests being the simplest) every month. A key goal for the Experimentation Platform is to provide scorecards you can trust. We will share real examples of surprising results and pitfalls, so you can generate trustworthy analyses.
機械学習の社会実装では、予測精度が高くても、機械学習がブラックボックであるために使うことができないということがよく起きます。
このスライドでは機械学習が不得意な予測結果の根拠を示すために考案されたLIMEの論文を解説します。
Ribeiro, Marco Tulio, Sameer Singh, and Carlos Guestrin. "" Why should i trust you?" Explaining the predictions of any classifier." Proceedings of the 22nd ACM SIGKDD international conference on knowledge discovery and data mining. 2016.
機械学習の社会実装では、予測精度が高くても、機械学習がブラックボックであるために使うことができないということがよく起きます。
このスライドでは機械学習が不得意な予測結果の根拠を示すために考案されたLIMEの論文を解説します。
Ribeiro, Marco Tulio, Sameer Singh, and Carlos Guestrin. "" Why should i trust you?" Explaining the predictions of any classifier." Proceedings of the 22nd ACM SIGKDD international conference on knowledge discovery and data mining. 2016.
ArcFace: Additive Angular Margin Loss for Deep Face Recognitionharmonylab
出典: Jiankang Deng, Jia Guo, Niannan Xue, Stefanos Zafeiriou : ArcFace: Additive Angular Margin Loss for Deep Face Recognition, Proceedings of the IEEE/CVF conference on computer vision and pattern recognition (2019)
公開URL:https://arxiv.org/abs/1801.07698
概要 : 顔認識のための畳み込みニューラルネットワーク(DCNN)の課題は識別力を高める適切な損失関数を設計することです。本論文では、顔認識のための識別性の高い特徴量を得るために、Additive Angular Margin Loss (ArcFace)を提案します。一般的な顔認識ベンチマークから1兆ペアの大規模データセットなどを用いて、最先端顔認識技術との比較実験を行いました。結果は、従来手法を凌駕する精度を持つことが明らかになりました。
SAS® OnDemand for Academicsは、SAS学習が無償で利用できるクラウド方式のSASソフトウェアです。このスライドでは、その登録方法をご紹介します。
SAS OnDemand for Academics
http://www.sas.com/ja_jp/industry/higher-education/on-demand-for-academics.html
深層学習以降のAI研究の流れの中で、特に、基盤モデルにおけるchain of thought promptingやfactual groundingに焦点を当て、基盤モデルが論理的推論などの意識レベルの処理を学習したと言えるかについて考察する。
時間が許せば、深層学習によるpostdictionの可能性等についても論じる。
[CXL Live 16] "Best Practices" or "Common Practices" - Which Is It? by Justin...CXL
Are best practices actually "best" - or rather "common practices"? Justin is testing common 10 best practices on 10 different pages across several industries, and will share his insights.
[CXL Live 16] Persuasive Journey Mapping by Bart SchutzCXL
Ok, you're largely exploiting your testing bandwidth? Cool! You probably run more experiments than an average professor at university! But what do your results mean? What are you truly learning? And how do you keep track of and combine all those granular insights?
In his mind-blowing talk Bart will take you on a ride along valuable psychological insights. He will show why these are your solution for accelerating your knowledge growth and even provide you with a psychology based optimization framework to acquire a truly deep understanding of what drives your customers buying journeys.
ArcFace: Additive Angular Margin Loss for Deep Face Recognitionharmonylab
出典: Jiankang Deng, Jia Guo, Niannan Xue, Stefanos Zafeiriou : ArcFace: Additive Angular Margin Loss for Deep Face Recognition, Proceedings of the IEEE/CVF conference on computer vision and pattern recognition (2019)
公開URL:https://arxiv.org/abs/1801.07698
概要 : 顔認識のための畳み込みニューラルネットワーク(DCNN)の課題は識別力を高める適切な損失関数を設計することです。本論文では、顔認識のための識別性の高い特徴量を得るために、Additive Angular Margin Loss (ArcFace)を提案します。一般的な顔認識ベンチマークから1兆ペアの大規模データセットなどを用いて、最先端顔認識技術との比較実験を行いました。結果は、従来手法を凌駕する精度を持つことが明らかになりました。
SAS® OnDemand for Academicsは、SAS学習が無償で利用できるクラウド方式のSASソフトウェアです。このスライドでは、その登録方法をご紹介します。
SAS OnDemand for Academics
http://www.sas.com/ja_jp/industry/higher-education/on-demand-for-academics.html
深層学習以降のAI研究の流れの中で、特に、基盤モデルにおけるchain of thought promptingやfactual groundingに焦点を当て、基盤モデルが論理的推論などの意識レベルの処理を学習したと言えるかについて考察する。
時間が許せば、深層学習によるpostdictionの可能性等についても論じる。
[CXL Live 16] "Best Practices" or "Common Practices" - Which Is It? by Justin...CXL
Are best practices actually "best" - or rather "common practices"? Justin is testing common 10 best practices on 10 different pages across several industries, and will share his insights.
[CXL Live 16] Persuasive Journey Mapping by Bart SchutzCXL
Ok, you're largely exploiting your testing bandwidth? Cool! You probably run more experiments than an average professor at university! But what do your results mean? What are you truly learning? And how do you keep track of and combine all those granular insights?
In his mind-blowing talk Bart will take you on a ride along valuable psychological insights. He will show why these are your solution for accelerating your knowledge growth and even provide you with a psychology based optimization framework to acquire a truly deep understanding of what drives your customers buying journeys.
[CXL Live 16] How to Create Landing Pages That Address the Emotional Needs of...CXL
Time to one up your CRO skills. Get to know your customers better and discover key tactics to using emotional targeting and persuasion on your landing pages along with a framework and checklist for running meaningful AB tests.
[CXL Live 16] How to Utilize Your Test Capacity? by Ton WesselingCXL
The more tests you run, the more you learn. Every test will deliver extra insights, but winners will pay the direct costs. How many tests should you run how often? Should it be many small tests or a couple of big ones? Ton will explain this to you based on his 15+ years of A/B-testing experience.
[CXL Live 16] Motivational Chemistry and Susceptibility to Digital Persuasion...CXL
In this session Dr. Cugelman will focus on the core elements of motivation, to help you build interactive technologies that are engineered to push your users' emotional hot-buttons.
You will enjoy a presentation on motivation and influence, followed by an interactive session on the ways that ancient emotions, play out in landing page design elements. We'll invite you to complete a quick-and-dirty psychometric test, and then discus different landing page elements that have been designed to resonate with different decision making styles, personality dispositions, and more. This session will give you actionable tips on how to design page elements that boost your users good feelings, and avoids accidentally triggering negative emotions.
[CXL Live 16] The Grand Unified Theory of Conversion Optimization by John EkmanCXL
Optimizers love models. And there’s plenty of them. The Prospect awareness scale. The LIFT model, the ResearchXL model. But John grew tired of trying to explain how they all fit together and when to use what model. So he took a shot at creating ”one model to rule them all”. Will he succeed? You will be the judge.
[CXL Live 16] What to Test Next - Prioritizing Your Tests by Pauline MarolCXL
Ideas are great - no doubt - but what do you do once you have an entire backlog of ideas? Prioritization is a critical part when building an efficient, impactful testing program. Creating a framework to make smarter choices and thinking deeply about the key factors will make your program successful in the long term.
In this session we will talk about how to create a strong prioritization process, how to keep it running, and how to constantly benchmark and optimize your process.
[CXL Live 16] How to Give Your Data an Annual Checkup by Annie CushingCXL
Site owners set up their Google Analytics account with the full expectation that it will yield lots of delicious insights. But the reality is that there are common ailments that challenge the health of that data. Learn how to spot these issues before they wreak havoc with your data. All in plain English.
[CXL Live 16] Growth Hacking BS: Fixing Marketing One Truth at a Time by Morg...CXL
Growth hacking has exploded in popularity, with companies scrambling to find magical 'hackers' who create massive user bases and revenue out of thin air. Unfortunately, a closer look shows us that much of the hype is just that. To find growth, companies must stop searching for unicorns and do something much less sexy: get back to work.
In this talk I'll cover:
- how companies actually grow online based on studying dozens of fast-growing startups
- why growth is based on companies finding winning tests faster
- how we did that at growth hackers
- how other companies do it (HubSpot, Twitter, more)
- how to start hacking and start growing
- things to avoid, etc.
[CXL Live 16] Fight Back Against Back by Rand FishkinCXL
Web marketers have never faced a more dangerous time to have their visitors hit that "back" button. Facebook, Google, and even Twitter are measuring engagement and punishing the sites and brands that lose too much of their audience to an "I'm outta here" click. We've moved from a world where conversion rate optimization happens only in the purchase funnel to one where converting from a 5-second visitor to a 45-second, more engaged visitor who leaves with an answer is hugely important.
In this presentation, Rand will show how Google's Rankbrain, Facebook's engagement algorithms, and other platforms' metrics are transforming this landscape and what web marketers can do to fight back.
[CXL Live 16] Beyond Test-by-Test Results: CRO Metrics for Performance & Insi...CXL
Individual tests drive insights & ROI, but the most sophisticated optimizers look beyond what an individual test is telling them and use data to optimize their overall testing performance.
In this talk, Claire will dive into the specifics of how to track, improve, and drive insight from performance metrics for your conversion program, so you can not only run better tests, but get more out of your investment in CRO.
[CXL Live 16] SaaS Optimization - Effective Metrics, Process and Hacks by Ste...CXL
Stephen will be talking on SaaS optimization strategy, including:
- The data, insight and metrics you need to track to identify opportunity
- Flow optimization: from landing page to trial, usage, purchase and retention
- Problems and opportunities: e.g. how do you test a landing page when the sale happens 14 or 30 days later? How do you manage testing across multiple KPIs simultaneously? How do you understand and segment your key product offering?
[CXL Live 16] How To Present Your Testing Results to Get Results by Lea PicaCXL
Are your executives and clients falling asleep during your testing presentations? Chances are your slide design and data visualizations are obscuring your valuable insights. With her special blend of neuroscience-based visualization principles, practical hands-on design techniques, and entertaining “tough love”, Lea will equip you with a fresh new toolbox that will get you and your data presentations remembered and acted upon.
[CXL Live 16] When, Why and How to Do Innovative Testing by Marie PolliCXL
Innovative testing is risky. If not addressed carefully it can destroy your optimization strategy by creating loopholes that make it impossible to know what exactly in the change caused the uplift or drop in your conversion rate. At the same time disruptive methods are needed to break out of the ordinary and to take your business to the next level.
The session is a break down and an overview of the worst and the best of innovative testing so that when you take a jump into the unknown you know what to expect.
[CXL Live 16] You Can’t Make This Stuff Up by Alex HarrisCXL
See how moderated user testing is a proven tactic to gain valuable insights that you could never think of yourself. Learn how these discoveries turned into dramatic results for website growth.
[CXL Live 16] How to Boost Conversions with 1:1 Personalization by Karl WirthCXL
Personalization converts digital audiences. Karl will show you real-world examples across industries that are proven to increase engagement, boost conversions and drive profitable results!
[CXL Live 16] Neuro-Persuasion - Brain-Based Strategies for Online Marketers ...CXL
Are you making the critical mistake of using only features, benefits, and price to persuade your customers to buy? If so, you are only selling to 5% of your customer’s brain!
Roger Dooley, author of Brainfluence, will show you how to use simple techniques to appeal to the 95% of your customer’s decision-making that’s driven by non-conscious processes.
A/B Testing: Common Pitfalls and How to Avoid ThemIgor Karpov
Since the initial boom of A/B testing’s popularity in the early 2000s, marketers have learned to apply actual science to marketing and took a lot of the guesswork out of how to get more conversions or purchases. However, after running your first A/B test, you will most likely find yourself presented with questions such as what is a conclusive result or what sample size is required?
A primer on AB testing and it's application in ecommerce. A necessary tool in every product manager's arsenal. Covers the principles behind setting up a good test and the statistical tools required to analyze results.
A primer on how ab testing can be set-up for success in an e-commerce environment. Includes guidelines of how to set-up ab tests including hypotheses definition, sample size determination, statistical testing and avoiding bias that can come in any experiment's set-up
A talk I gave at the University of Pittsburgh on December 8, 2016.
The Internet provides developers of connected software, including web sites, applications, and devices, an unprecedented opportunity to accelerate innovation by evaluating ideas quickly and accurately using controlled experiments, aka A/B tests. From front-end user-interface changes to backend algorithms, from search engines (e.g., Google, Bing, Yahoo!) to retailers (e.g., Amazon, eBay,Etsy) to social networking services (e.g., Facebook, LinkedIn, Twitter) to travel services (e.g., Expedia, Airbnb, Booking.com) to many startups, online controlled experiments are now utilized to make data-driven decisions at a wide range of companies. While the theory of a controlled experiment is simple, and dates back to Sir Ronald A. Fisher’s experiments at the Rothamsted Agricultural Experimental Station in England in the 1920s, the deployment and evaluation of online controlled experiments at scale across variety of web sites and applications presents many pitfalls and new research challenges. In this talk I will give an introduction, share real examples, challenges, and key lessons learned from running thousands of experiments at Microsoft.
A/B Testing best practices from strategic vision to operational considerations to communication and finally expectations management. We need to adhere to fundamental project management, technology, statistical, experimental design, UX Design, Customer Relationship, business and data principles to ensure that the insights and hence the decision is as trustworthy as possible.
The State of Clinical Outsourcing: Managing Risk in Outsourced Clinical Trials
Interactive Discussion Based on Data from Avoca’s 2013 Industry Research DIA Forum
June 24, 2013
Similar to [CXL Live 16] A/B Testing Pitfalls: Getting Numbers is Easy; Getting Numbers You Can Trust is Hard by Ronny Kohavi (20)
How to Execute and A/B Test Cross-Channel PersonalizationCXL
According to Forrester Research, 47% of customers report that they’ve engaged in at least one cross-channel interaction in the past 90 days.
Yet only 16% of marketers can actually recognize the same visitors and understand their interests and intent across channels - a critical capability required to deliver a consistent multichannel experience.
How do you close this customer experience gap, integrate cross-channel into your digital marketing strategy and get ahead of your competitors?
How do you run proper A/B tests that lead to meaningful insights, thus improving your personalization efforts?
Join Shanelle Mullin of ConversionXL and Andy Zimmerman, CMO of Evergage, to learn how to offer a superior, personalized customer experience and run meaningful, insightful A/B tests.
Changing the Game: Always On Testing with Artificial IntelligenceCXL
A/B testing is an powerful way to improve conversion rates on your site, but only about 1 out of 7 tests are winners. In addition, mature organizations are always looking for ways to squeeze more value out of their optimization programs.
Enter Sentient Ascend.
They perform massively multivariate tests using the power of artificial intelligence.
Join ConversionXL founder, Peep Laja, in his discussion with Sentient's Chief Marketing Officer, Jonathan Epstein.
How Eye Tracking Research Helps You Run Better A/B TestsCXL
This presentation was from a webinar conducted between ConversionXL and Sticky.AI. It covers the conversion optimization research process and how eye tracking research can fit into that and make A/B testing in the enterprise cheaper and more effective.
[Elite Camp 2016] Karsten Lund - Master the Moment of DecisionCXL
Learn how accurately measuring attention, emotion & memory can help you discover new ways to optimise your website, landing pages and campaigns.
At the end of the day, whether a campaign, website or landing page is successful or not comes down to one thing - A human making a decision. The science behind decision making has been researched by psychologists and neuroscientists for a decade, but only in the recent years has technology, science and business merged interest in validating methods and metrics. With the rise of wearables the foundation for a scalable way to gather valid data on decision making emerged.
[Elite Camp 2016] Thomas Barker - From Zero to In-House Optimisation SuperstarsCXL
So you’ve read the book and you know everything there is to know about CRO but nobody is listening! It doesn’t matter how good you are because without buy in and a data-driven testing culture embedded across your digital organisation you will never reach your full potential. I’ll show you how one of the oldest banks in the world went from a standing start all the way through to testing and optimisation Superstars.
[Elite Camp 2016] Yehoshua Coren - Strategic And Tactical Implementation And ...CXL
Hands on session focused on how to get the most out of Google Analytics. Yehoshua will show you how he approaches implementation of GA's enhanced features, including Custom Dimensions, Custom Metrics, Data Import, and Enhanced Ecommerce. Yehoshua will show you how to access a beautifully crafted data set via custom reports and segments and put it to use. Go home with a list of "things to do tomorrow" and practical knowledge about how to do it!
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
3. ConversionXL Audience Statistics
Ronny Kohavi 3
13%
30%
20% 20%
17%
0%
5%
10%
15%
20%
25%
30%
35%
None Few 12 (one per
month)
15-30 Lots and lots
Experiments per year run by attendees
based on pre-conference survey (N=118)
83% of attendees ran less than 30 experiments last year.
Experimenters at Microsoft use our ExP platform to start ~30 experiments per day