This document summarizes the use of the ResearchXL model to 3x key marketing metrics for a company. It describes conducting analyses of website analytics, user behavior through mouse tracking and session replay, surveys, and user testing. These identified opportunities like low blog post click rates. Changes were made like more frequent content publishing and website improvements. Metrics like website visitors, leads, and customers significantly increased, meeting or exceeding 3x goals. Other tests of content, onboarding, and live events were also successful in further engaging audiences.