This document discusses user experience testing and proactive digital experiences. It advocates for customizing experiences based on user behavior, context, and journey. Tools are needed to recognize users, build profiles, and recommend personalized experiences. The goal is to guide users and provide contextual offers. Having an engaged team of "artisans" who learn experientially is important for driving value beyond just tools.
Growth Hacking, Growth Marketing, Technical Marketing... whatever you want to call it. I presented this deck at 2016's Digital Elite Camp in Tallinn, Estonia. In my talk, I covered the definition of growth hacking, or technical marketing (if you're sick of hearing that word), went through all the attributes that technical marketing is compiled of and shared some low hanging fruit so that your company or startup reaches growth as quickly as possible.
Marketers should be held to the same level of quality as developers. That's why we must teach more technical growth skills.
Check out growthtribe.io for crash courses, no-bullshit workshops and a free email course.
RUFing it out with Customer Feedback: Knowing the “Why”Atlassian
On one hand, Net Promoter Scores (NPS) are great for gauging how customers feel – but they don’t provide any specific insights. On the other hand, unstructured comments from support tickets and similar sources are rich with detail – but with 15,000 comments per week coming in, it was impossible to categorize and understand what that information actually meant. We needed a better way. Join the head of our Voice of the Customer team, Sean Cramer, to learn about the innovative system Atlassian has built: RUF (Reliability, Usability, Functionality). RUF categorizes, measures, and prioritizes issues gleaned from not just Net Promoter feedback, but from all our sources of customer feedback. Come learn how your organization can take Atlassian’s learnings, and use them to build a similar system for your organization.
Growth Hacking, Growth Marketing, Technical Marketing... whatever you want to call it. I presented this deck at 2016's Digital Elite Camp in Tallinn, Estonia. In my talk, I covered the definition of growth hacking, or technical marketing (if you're sick of hearing that word), went through all the attributes that technical marketing is compiled of and shared some low hanging fruit so that your company or startup reaches growth as quickly as possible.
Marketers should be held to the same level of quality as developers. That's why we must teach more technical growth skills.
Check out growthtribe.io for crash courses, no-bullshit workshops and a free email course.
RUFing it out with Customer Feedback: Knowing the “Why”Atlassian
On one hand, Net Promoter Scores (NPS) are great for gauging how customers feel – but they don’t provide any specific insights. On the other hand, unstructured comments from support tickets and similar sources are rich with detail – but with 15,000 comments per week coming in, it was impossible to categorize and understand what that information actually meant. We needed a better way. Join the head of our Voice of the Customer team, Sean Cramer, to learn about the innovative system Atlassian has built: RUF (Reliability, Usability, Functionality). RUF categorizes, measures, and prioritizes issues gleaned from not just Net Promoter feedback, but from all our sources of customer feedback. Come learn how your organization can take Atlassian’s learnings, and use them to build a similar system for your organization.
Intro to Product Personalization by Leading Growth StrategistProduct School
Many companies talk about personalization, but few have enough valuable data to make it actionable. In this talk, Brianne presented a framework for collecting the right data at the right time and best practices on how to build personalized programs to keep users engaged over time.
Maturing from Conversion Optimisation to Business Optimisation - Paul Rouke f...PRWD
In this presentation at Measurefest 2017, PRWD Founder Paul Rouke explains why PRWD 1st created a Maturity Model for Conversion Optimisation, followed by demonstrated a case study of how the Maturity Model has being integral in helping a business mature from simple A/B testing to having an experimentation and customer centric mindset
How We Create High-Impact Content at VisuallyVisually
Join Bradley Joe and David Wyant to see how Visually makes engaging, beautiful visual content fast and affordable. We'll cover:
- Our talented freelancer network
- Our streamlined process
- Advanced collaboration tools
- Best practices for running successful projects
- A sneak peak into upcoming features
Building Fast Growth Into Your Products Using Data-Informed DesignAtlassian
There's a thing called "time to value": how long it takes a team to uncover and realize value from a product. Atlassian learned this the hard way, discovering that more than half of new customers tried its products for less than 30 minutes – far too short a time to fully unlock their value. We approached and solved this problem using data-informed design – a combination of growth hacking, user research, data analytics, and A/B testing at scale – to dramatically increase customer engagement with our products. Come hear lead designer Alastair Simpson describe the variety of approaches we started with and how we learned which ones to pursue and which ones to discard. You'll learn how to design and centralise improved onboarding experiences that can be spread across all your products.
Patrick Campbell, CEO, Price Intelligently - Monetization: The Forgotten Gro...Traction Conf
Price Intelligently CEO, Patrick Campbell spurs monetization as an important lever for growth and provides actionable pricing advice to monetize better. Visit: http://tractionconf.io
High Tempo Testing - Building a Scalable Growth ProcessMorgan Brown
How to build a scalable growth process for your startup. Most startups are searching for growth hacks. In this talk, I'll share why you should ditch the search for hacks and instead embrace a process of rapid experimentation.
My talk at Traction Conference, October 8, 2015 in San Francisco.
Mint.com was one of the key startups that sparked innovation in banking, and began leading the revolution in the nascent field of financial tech. In this talk, Mint.com’s founding engineer, Poornima Vijayashanker, will talk about the direction the industry is moving in, and what the future holds for money and banking.
Developers rely on manipulating data to create an engaging product for users. But in the early stages of a product, there is a dearth of it, which can make the user experience dull. Then as the product ages, the amount of data increases, and can become too noisy if not properly organized. In this talk, Poornima Vijayashanker will provide some strategies for dealing with data life cycles, and how to understand what stage you're at to guide product development.
How to Achieve Successful Data Migrations [WEBINAR]Apttus
We’ve joined forces with experienced Salesforce Admins: Nana Gregg, VP and Sr. Salesforce Administrator at JLL; Erin Peterson, VP of Customer Experience at Mintigo; and Jennifer Davis, Salesforce Administrator at Magnolia Medical Technologies to share their data migration survival tips!
In this webinar, you will learn how to:
– Identify the key data migration players
– Understand and break down the data migration process
– Develop the solution that works for your organization
– Build data migration applications in minutes
Test & Learn: The Alchemy & Science of Product Metrics - Choosing Metrics Tha...Optimizely
Quantitative measurement is the key to scaling businesses, processes, and products and making them better. It sounds easy: just pick a number, and improve it. It's not.
Choosing a metric is an exploration of a many-dimensional space with no map and no guide. Until now. This talk will teach you the science of choosing metrics that will guide you to building a better product. When you attend this webinar, you will:
Learn how applying data is as much about questions as it is about answers
Discover the trade-offs between different metrics
Understand systematic ways to measure your product funnel
Learn how to isolate the most important metrics to maximize your product impact
7 Dimensions of Agile Analytics by Ken Collier Thoughtworks
We are in the midst of an exciting time. There is an explosion of very interesting data, and emergence of powerful new technologies for harnessing data, and devices that enable humans to receive tremendous benefits from it. What is required are innovative processes that enable the creation and delivery of value from all of that data. More often than not, it is the predictive (what will happen?) and prescriptive (how to make it happen!) analytics that produces this value, not the raw data itself. Agile software teams are continuously involved in projects that involve rich, complex, and messy data. Often this data represents innovative analytics opportunities. Being analytics-aware gives these teams the opportunity to collaborate with stakeholders to innovate by creating additional value from the data. This session is aimed at making Agile software teams more analytics-aware so that they will recognize these innovation opportunities. The trouble with conventional analytics (like conventional software development) is that it involves long, phased, sequential steps that take too long and fail to deliver actionable results. This deck will examine the convergence of the following elements of an exciting emerging field called Agile Analytics:
sophisticated analytics techniques, plus
lean learning principles, plus
agile delivery methods, plus
so-called "big data" technologies
Learn:
The analytical modeling process and techniques
How analytical models are deployed using modern technologies
The complexities of data discovery, harvesting, and preparation
How to apply agile techniques to shorten the analytics development cycle
How to apply lean learning principles to develop actionable and valuable analytics.
Many Faces of Data: How To Begin With UX Success Metrics?UXDXConf
Have you ever been to a product meeting negotiating to track the success of your undertaking, when the executive team enthusiastically suggested to just give this task to someone else, more familiar with numbers? Or on the contrary, are you expected to build dashboards for every interaction, but you just don't know where to begin?
Bring on your space suits, we are going to do some exploration. UX designers are famous for wearing many hats - we can be artists, business consultants, workshop facilitators, researchers, etc. The hat of the UX data analyst sits just as well. More importantly, tracking the success metrics of your product can be easy and fun with just... some guidance.
So, come and learn how to begin implementing success metrics for your product (no matter where in your product lifecycle you are), how to speak the language of your stakeholders when talking analytics and how to see past the many faces of data, when interpreting your results. Buckle up, we have a lot of fun exploring to do!
- You will discover the dynamic nature of data and how to navigate it to your advantage.
- You will learn how to best pick and choose the relevant UX metrics for your design product.
- You will be equipped with a step by step guide on how to start UX analytics practices in your team/company and become the go-to person (if you like).
From Personalization to Individualization – Delivering a Unique ExperienceCapgemini
Personalization has its place in delivering great experience, but it’s not enough for consumers today. To achieve higher brand loyalty and customer satisfaction we must build & deliver individualized experiences which drive higher engagement. Learn how to make personalized and individualized experiences a reality.
Speaker: Naresh Khanduri, Capgemini
Growth Marketing Conference 2017 - David Arnoux - Growth Hacking Power SessionGrowth Tribe
David Arnoux is a growth hacking expert and serial entrepreneur. He has helped over 500 companies implement and execute growth strategies. David Arnoux has founded 4 companies in the last 12 years (2 of which have a value of 5 million euros).
He is currently head of growth at Growth Tribe growth coach for startups and corporates, a public speaker and a contributor to publications such as The Next Web.
Growth Hacking Power Session
I’ve spent the last couple years building, coaching and training regiments of growth teams and growth marketers. Growth comes from a mix of behavioural psychology, coding, creative marketing and data analysis. In this talk I'll run you through some of the latest stories, learnings and tricks we've learned along the way.
LinkedIn: https://www.linkedin.com/in/davidarnoux/
Twitter: https://twitter.com/darnocks
Intro to Product Personalization by Leading Growth StrategistProduct School
Many companies talk about personalization, but few have enough valuable data to make it actionable. In this talk, Brianne presented a framework for collecting the right data at the right time and best practices on how to build personalized programs to keep users engaged over time.
Maturing from Conversion Optimisation to Business Optimisation - Paul Rouke f...PRWD
In this presentation at Measurefest 2017, PRWD Founder Paul Rouke explains why PRWD 1st created a Maturity Model for Conversion Optimisation, followed by demonstrated a case study of how the Maturity Model has being integral in helping a business mature from simple A/B testing to having an experimentation and customer centric mindset
How We Create High-Impact Content at VisuallyVisually
Join Bradley Joe and David Wyant to see how Visually makes engaging, beautiful visual content fast and affordable. We'll cover:
- Our talented freelancer network
- Our streamlined process
- Advanced collaboration tools
- Best practices for running successful projects
- A sneak peak into upcoming features
Building Fast Growth Into Your Products Using Data-Informed DesignAtlassian
There's a thing called "time to value": how long it takes a team to uncover and realize value from a product. Atlassian learned this the hard way, discovering that more than half of new customers tried its products for less than 30 minutes – far too short a time to fully unlock their value. We approached and solved this problem using data-informed design – a combination of growth hacking, user research, data analytics, and A/B testing at scale – to dramatically increase customer engagement with our products. Come hear lead designer Alastair Simpson describe the variety of approaches we started with and how we learned which ones to pursue and which ones to discard. You'll learn how to design and centralise improved onboarding experiences that can be spread across all your products.
Patrick Campbell, CEO, Price Intelligently - Monetization: The Forgotten Gro...Traction Conf
Price Intelligently CEO, Patrick Campbell spurs monetization as an important lever for growth and provides actionable pricing advice to monetize better. Visit: http://tractionconf.io
High Tempo Testing - Building a Scalable Growth ProcessMorgan Brown
How to build a scalable growth process for your startup. Most startups are searching for growth hacks. In this talk, I'll share why you should ditch the search for hacks and instead embrace a process of rapid experimentation.
My talk at Traction Conference, October 8, 2015 in San Francisco.
Mint.com was one of the key startups that sparked innovation in banking, and began leading the revolution in the nascent field of financial tech. In this talk, Mint.com’s founding engineer, Poornima Vijayashanker, will talk about the direction the industry is moving in, and what the future holds for money and banking.
Developers rely on manipulating data to create an engaging product for users. But in the early stages of a product, there is a dearth of it, which can make the user experience dull. Then as the product ages, the amount of data increases, and can become too noisy if not properly organized. In this talk, Poornima Vijayashanker will provide some strategies for dealing with data life cycles, and how to understand what stage you're at to guide product development.
How to Achieve Successful Data Migrations [WEBINAR]Apttus
We’ve joined forces with experienced Salesforce Admins: Nana Gregg, VP and Sr. Salesforce Administrator at JLL; Erin Peterson, VP of Customer Experience at Mintigo; and Jennifer Davis, Salesforce Administrator at Magnolia Medical Technologies to share their data migration survival tips!
In this webinar, you will learn how to:
– Identify the key data migration players
– Understand and break down the data migration process
– Develop the solution that works for your organization
– Build data migration applications in minutes
Test & Learn: The Alchemy & Science of Product Metrics - Choosing Metrics Tha...Optimizely
Quantitative measurement is the key to scaling businesses, processes, and products and making them better. It sounds easy: just pick a number, and improve it. It's not.
Choosing a metric is an exploration of a many-dimensional space with no map and no guide. Until now. This talk will teach you the science of choosing metrics that will guide you to building a better product. When you attend this webinar, you will:
Learn how applying data is as much about questions as it is about answers
Discover the trade-offs between different metrics
Understand systematic ways to measure your product funnel
Learn how to isolate the most important metrics to maximize your product impact
7 Dimensions of Agile Analytics by Ken Collier Thoughtworks
We are in the midst of an exciting time. There is an explosion of very interesting data, and emergence of powerful new technologies for harnessing data, and devices that enable humans to receive tremendous benefits from it. What is required are innovative processes that enable the creation and delivery of value from all of that data. More often than not, it is the predictive (what will happen?) and prescriptive (how to make it happen!) analytics that produces this value, not the raw data itself. Agile software teams are continuously involved in projects that involve rich, complex, and messy data. Often this data represents innovative analytics opportunities. Being analytics-aware gives these teams the opportunity to collaborate with stakeholders to innovate by creating additional value from the data. This session is aimed at making Agile software teams more analytics-aware so that they will recognize these innovation opportunities. The trouble with conventional analytics (like conventional software development) is that it involves long, phased, sequential steps that take too long and fail to deliver actionable results. This deck will examine the convergence of the following elements of an exciting emerging field called Agile Analytics:
sophisticated analytics techniques, plus
lean learning principles, plus
agile delivery methods, plus
so-called "big data" technologies
Learn:
The analytical modeling process and techniques
How analytical models are deployed using modern technologies
The complexities of data discovery, harvesting, and preparation
How to apply agile techniques to shorten the analytics development cycle
How to apply lean learning principles to develop actionable and valuable analytics.
Many Faces of Data: How To Begin With UX Success Metrics?UXDXConf
Have you ever been to a product meeting negotiating to track the success of your undertaking, when the executive team enthusiastically suggested to just give this task to someone else, more familiar with numbers? Or on the contrary, are you expected to build dashboards for every interaction, but you just don't know where to begin?
Bring on your space suits, we are going to do some exploration. UX designers are famous for wearing many hats - we can be artists, business consultants, workshop facilitators, researchers, etc. The hat of the UX data analyst sits just as well. More importantly, tracking the success metrics of your product can be easy and fun with just... some guidance.
So, come and learn how to begin implementing success metrics for your product (no matter where in your product lifecycle you are), how to speak the language of your stakeholders when talking analytics and how to see past the many faces of data, when interpreting your results. Buckle up, we have a lot of fun exploring to do!
- You will discover the dynamic nature of data and how to navigate it to your advantage.
- You will learn how to best pick and choose the relevant UX metrics for your design product.
- You will be equipped with a step by step guide on how to start UX analytics practices in your team/company and become the go-to person (if you like).
From Personalization to Individualization – Delivering a Unique ExperienceCapgemini
Personalization has its place in delivering great experience, but it’s not enough for consumers today. To achieve higher brand loyalty and customer satisfaction we must build & deliver individualized experiences which drive higher engagement. Learn how to make personalized and individualized experiences a reality.
Speaker: Naresh Khanduri, Capgemini
Growth Marketing Conference 2017 - David Arnoux - Growth Hacking Power SessionGrowth Tribe
David Arnoux is a growth hacking expert and serial entrepreneur. He has helped over 500 companies implement and execute growth strategies. David Arnoux has founded 4 companies in the last 12 years (2 of which have a value of 5 million euros).
He is currently head of growth at Growth Tribe growth coach for startups and corporates, a public speaker and a contributor to publications such as The Next Web.
Growth Hacking Power Session
I’ve spent the last couple years building, coaching and training regiments of growth teams and growth marketers. Growth comes from a mix of behavioural psychology, coding, creative marketing and data analysis. In this talk I'll run you through some of the latest stories, learnings and tricks we've learned along the way.
LinkedIn: https://www.linkedin.com/in/davidarnoux/
Twitter: https://twitter.com/darnocks
From design to testing, feature prioritization and delivery, developers are often asked to make critical UX design decisions. But we got your back with this day-long workshop about how to level up your work without having to get into some skinny jeans.
User Experience: The good, the bad, and the ugly IxDA Chicago
General Assembly and IxDA paired up to bring in the experts to discuss their thoughts on the subject in an effort to teach others how to do more of what we love in UX/UI and to stop doing what we don't.
We discussed awesome and not-so-great examples of user experience and user interface design, straight from the experts themselves.
Businesses need to shift how they approach measuring social media data and using it to drive business results. It's time to use social media to benchmark against core business KPI's.
UX Cambridge 2017- Three Steps WorkshopAlan Colville
A hands-on workshop catapulting your UX beyond digital to create consistent, connected and cross channel customer experiences.
In three steps you’ll unleash the business changing power of UX by:
1. Assessing the state of UX in your organisation
2. Learning how to improve the research that you do
3. Seeing new ‘agile’ ways of working and thinking, to join it up
With the business world seeing new value in user experience design, you’ll leave ready to take UX beyond digital, across channels and into the boardroom.
Sometimes we struggle to achieve professional goals. Often, we are so busy juggling conflicting priorities and tasks that well-intentioned objectives stay indefinitely on our to-do lists or only half-heartedly get accomplished. This session helps you find the discipline to ensure that they make the things that are important happen.
Professionals sometimes struggle to achieve professional goals. Often, we are so busy juggling conflicting priorities and tasks that well-intentioned objectives stay indefinitely on our to-do lists or only half-heartedly get accomplished. This session helps you find the discipline to ensure that they make the things that are important happen.
The Post Agile World of Framework-Driven CollaborationLuke Hohmann
I hope you enjoy my keynote from the Agile Warrior Conference on 31-Jan-2018. In this keynote I presented the future of increasing performance in the Agile community through the use of Collaborative Frameworks such as Innovation Games®.
You Know Me: Privacy in the Era of Customer Experience ManagementJahia Solutions Group
Traditionally, marketers make promises to customers and prospects, and the rest of the organization has to scramble to keep the promises. In today’s customer-centric era, that’s no longer tenable. Customers demand a seamless and cohesive experience. The entire organization must work as one, identity with the customer and ensure that expectations match reality.
The technical architecture that delivers customer experience must protect the customer relationship as well as flex to fulfill as-yet-unknown requirements even as it provides continuous value to each customer and internal user.
Together, empathy and agility form the crucial foundation for today’s competitive digital enterprise.
Join Tim Walters, co-founder and principal analyst at Digital Clarity Group, and Serge Huber, Chief Technology Officer at Jahia, for a lively discussion about the power of organizational empathy and agility in delivering quality customer experience.
Discover the following (and more!) in this dynamic one-hour webinar:
- How re-imagining customer relationships can drive enterprise-wide transformation.
- The power of Conway's Law
- The importance of your organization reflecting the experience you want to offer.
- What future-proofing your technology means in practical terms.
- The critical elements of agile architecture.
Unicorn invasion: A UX workshop for all levels and stuff!J+E Creative
The first rule of design is "you are not the user." The second rule of design? "You are not the user."
Join us for an afternoon UX-design workshop that turns user research and the iterative design process on its head by combining a little bit of trivia, a little bit of Clue, and a lot of fun. Together, we'll learn about and practice techniques for combining research and research deliverables to create effective user-centered designs. In doing, we'll cover hot UX topics such as personas, journey maps, user-flows, wireframes, and the sexy mysteries of the UX process.
Presented in partnership between 9th Path Creative and J+E Creative.
About JD Jordan and Brandy Porter:
JD is a veteran visual and User Experience designer with experience as a creative director, a design director, and a consultant with some of the biggest agencies and brands in the ATL and beyond. He is an acclaimed author, public speaker, and design educator.
Brandy is a seasoned design leader who has directed award-winning solutions for top consumer brands across all manner of media, devices, and environments. She has taught interaction design at corporate and collegiate levels with a focus on user behavior, intuitive design and critical thinking.
Scaling Fast: Growing Engineering Orgs From Zero to IPONick Caldwell
5 tools for rapidly scaling your startup's engineering organization.
1. How to create Vision and Mission statements
2. Setting objectives
3. Measuring Key Results
4. Creating and organizational structure
5. How to drive consistent execution
Bonus!
LinkedIn for Business Insights is a resource that is part of module one of the LinkedIn Insider online training course.
Visit www.linkedinsider.com.au to find out more information about the world's top LinkedIn training course for sales professionals and business owners.
Webinar: Hur man kombinerar teknik och ett “growth mindset” för bästa kundup...Frosmo
Kommer growth- och CX-experter från Frosmo, Valtech och Contentful att diskutera hur man kombinerar marketing automation, personalisering av hemsidor och modern innehållsinfrastruktur för att leverera oslagbara kundupplevelser under hela kundresan. Och hur man skapar rätt mindset och processer för att få det att hända.
Du kommer få ta del av praktiska exempel på hur du kan börja din egen resa för bättre kundupplevelser och du kommer få en ökad förståelse för:
*Fördelarna med personliga kundresor
*Hur olika tekniker hjälper dig att göra kundresan bättre
*Vilka processer du behöver anpassa för att få allt att hända
How to Make Happy Patrons: The Science Behind Good User Experiences with Libr...Hilary Little
How following a user centred design process - whether for a library website or for designing signage and way finding through a physical library - makes for a good user experience (UX) and happy patrons. By designing based on data rather than opinion or personal preference, a design can be validated long before coding or begins.
The world is more connected than ever, with mobile devices transforming individuals into news sources and new broadcast platforms emerging every day. Red Sky CEO Jess Flynn will share insights from clients, partners, peers and futurists on what 2015 and beyond holds for communicating your personal and professional brand.
How to Execute and A/B Test Cross-Channel PersonalizationCXL
According to Forrester Research, 47% of customers report that they’ve engaged in at least one cross-channel interaction in the past 90 days.
Yet only 16% of marketers can actually recognize the same visitors and understand their interests and intent across channels - a critical capability required to deliver a consistent multichannel experience.
How do you close this customer experience gap, integrate cross-channel into your digital marketing strategy and get ahead of your competitors?
How do you run proper A/B tests that lead to meaningful insights, thus improving your personalization efforts?
Join Shanelle Mullin of ConversionXL and Andy Zimmerman, CMO of Evergage, to learn how to offer a superior, personalized customer experience and run meaningful, insightful A/B tests.
Changing the Game: Always On Testing with Artificial IntelligenceCXL
A/B testing is an powerful way to improve conversion rates on your site, but only about 1 out of 7 tests are winners. In addition, mature organizations are always looking for ways to squeeze more value out of their optimization programs.
Enter Sentient Ascend.
They perform massively multivariate tests using the power of artificial intelligence.
Join ConversionXL founder, Peep Laja, in his discussion with Sentient's Chief Marketing Officer, Jonathan Epstein.
How Eye Tracking Research Helps You Run Better A/B TestsCXL
This presentation was from a webinar conducted between ConversionXL and Sticky.AI. It covers the conversion optimization research process and how eye tracking research can fit into that and make A/B testing in the enterprise cheaper and more effective.
[Elite Camp 2016] Karsten Lund - Master the Moment of DecisionCXL
Learn how accurately measuring attention, emotion & memory can help you discover new ways to optimise your website, landing pages and campaigns.
At the end of the day, whether a campaign, website or landing page is successful or not comes down to one thing - A human making a decision. The science behind decision making has been researched by psychologists and neuroscientists for a decade, but only in the recent years has technology, science and business merged interest in validating methods and metrics. With the rise of wearables the foundation for a scalable way to gather valid data on decision making emerged.
[Elite Camp 2016] Thomas Barker - From Zero to In-House Optimisation SuperstarsCXL
So you’ve read the book and you know everything there is to know about CRO but nobody is listening! It doesn’t matter how good you are because without buy in and a data-driven testing culture embedded across your digital organisation you will never reach your full potential. I’ll show you how one of the oldest banks in the world went from a standing start all the way through to testing and optimisation Superstars.
[Elite Camp 2016] Yehoshua Coren - Strategic And Tactical Implementation And ...CXL
Hands on session focused on how to get the most out of Google Analytics. Yehoshua will show you how he approaches implementation of GA's enhanced features, including Custom Dimensions, Custom Metrics, Data Import, and Enhanced Ecommerce. Yehoshua will show you how to access a beautifully crafted data set via custom reports and segments and put it to use. Go home with a list of "things to do tomorrow" and practical knowledge about how to do it!
[Elite Camp 2016] Chris Mercer - How Top Marketers Are Using Google Tag Mana...CXL
In this session you will learn:
- What a "Tag Manager" is and why you should be using it
- How you can use GTM to unlock more detailed reporting in platforms Google Analytics so you can make more useful marketing decisions.
- Time saving steps you can take to improve your tracking (without having to involve your developer)
[Elite Camp 2016] Martijn Scheijbeler - Optimization for Content SitesCXL
What makes optimizing different for a publisher then for example an ecommerce site. In this session Martijn from The Next Web will show you how they focus on CRO and SEO to have users engage more with their content and services. We'll go into learning how to create the best process on how to work on both of them at the same time to have maximum impact.
[Elite Camp 2016] Mogens Møller - How To Compete Against The Big Ones (Zaland...CXL
You can't compete with Amazon, Zalando, and the biggest ecommerce websites on price, delivery and return terms, large selection, usability, etc.
Because of that, some people might consider this a lost game! What else can you compete at?
I've done hundreds of user tests and customer interviews on ecommerce websites the last year. I've told users they need e.g. new shoes, a new washing machine, a new computer, new bedding, new toys for their kids etc. and started them at Google.
Most of the times, they don't end up buying at the biggest ecommerce websites. They end up buying at smaller niche ecommerce sites. Why? Because these sites truly understand their visitors, and they understand how to motivate them to make a buying decision.
In my presentation at Elite Camp I'll reveal how to beat these big websites by understanding how to motivate and upgrade your visitors and by competing on parameters where the big ones suck!
[Elite Camp 2016] Johnathan Dane - The PPC Thermometer - Why You Should Care ...CXL
Managing millions in PPC ad spend allows for some interesting results. Knowing which combination of PPC placements, offers, ads and more that work best, will help you get the right people into the right parts of your conversion funnel. Plateauing your PPC performance is a fairytale, and Johnathan will show you how to keep getting more and more ROI from your PPC efforts.
[Elite Camp 2016] Phil Nottingham - CRO with Video: Tips, Tricks and TacticsCXL
Everyone knows video can be an incredibly powerful conversion tool, but few know the secrets of running lean and mean CRO campaign with video. Armed with data from studying the performance of Wistia's 10 million videos, Phil will explain how to get the most of the videos across your channels and will explain how video analytics data can be used to automate and improve your creative processes.
[Elite Camp 2016] Stacey MacNaught - Nobody Pays the Bills in "Social Shares"...CXL
Content marketing has a tendency to be a bit of a "fluffy" term, too frequently measured against things like "shares." Nobody pays the bills in shares. In this talk, Stacey will be talking about content marketing that delivers against tangible marketing goals. Stacey will share tactics her team are using to come up with content ideas that deliver relevant (converting!) traffic and tips for executing the ideas for maximum impact.
Nilan will be talking through how finding its cause helped TransferWise build an evangelical brand and drive product driven growth.
TransferWise is the leader in international money transfer transferring over £0,5bn a month, doubling in size every 3 to 4 months mainly through Word of Mouth. Nilan will be talking through how defining its purpose helped TransferWise unlock “NPS driven growth”.
[Elite Camp 2016] Peep Laja - Fresh Out Of the OvenCXL
Peep Laja, founder of ConversionXL, talks about some of the original UX research studies ConversionXL Institute has conducted over the last months. Inspiration for effective tests and website changes.
[Elite Camp 2016] Marie Polli - Taking Your Customers on a Journey That Match...CXL
Each page of yours sales funnel has a purpose - it’s part of your customers’ journey. You don’t want to confuse people by trying to cross sell a similar product to them in the shopping cart and you don’t want to keep them away by having a really weird homepage. This session will do a walk through of the do-s and don’t-s of the key steps of your sales funnel.
[Elite Camp 2016] Annemarie Klaassen & Tom van de Berg - Moving Beyond Testin...CXL
A/B testing is a great way to really learn from user behavior, but this is mostly not the main objective of an optimization program. It needs to improve revenue! If you're only implementing significant results, you're leaving a lot of money on the table. We will explain how we run optimization at the biggest hotel chain in the Netherlands.
[Elite Camp 2016] Amy Harrison - The Science of Screenwriting for Online Mark...CXL
Stating your offer is just not enough. Your copy has to command your prospects’ attention and drive them seamlessly to your call-to-action. You need to drill down into human desire and motivation if you want someone to look at your service and say ‘tell me more!’
Great screenwriting does just that - it encourages readers to turn the page and viewers to stay in their seats. Trained scriptwriter and copywriter Amy Harrison shows you how businesses are already using secrets of the screen to create high-converting landing pages, web content and more. You’ll also take away scriptwriting techniques you can implement in your own copy straight after the session.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
13. 13
I move, and I start getting
contextualized offers, online and on the
mail.
From: U.S. Postal Service ChangemyAddress@usps.gov
Subject: USPS Change of Address Moving Deals
Date: May 22, 2017 at 11:39 AM
To: NICOLAS@VISIERS.COM
Official USPS®
Change of Address
Dear VISIERS WURTH Family,
Below are the offers you are eligible to receive
as part of your change of address request on
May 22, 2017.
Exclusive Offers:
Ask how you can enjoy the same rate for 2 years.
TV, Internet & Home Phone
Expiration Date: 06/30/2017 - Redeem Offer
Save 25% on Home Security
Add XFINITY Home
Expiration Date: 06/30/2017 - Redeem Offer
20% off your ENTIRE purchase
Expiration Date: 07/01/2017 - Redeem Offer
12% OFF & FREE SHIPPING OVER $45&✝
Overstock.com
Expiration Date: 06/30/2017 - Redeem Offer
10% Off Your Entire Order!
Wayfair.com
Expiration Date: 07/31/2017 - Redeem Offer
35. Make sure decisions are made, and fast.
“There are endless options that would serve you
enormously well, and all or any one of them is
better than no decision” A. Hicks
35
36. Get everyone on board, and make sure that they
are supportive of the team.
36