A/B testing is an powerful way to improve conversion rates on your site, but only about 1 out of 7 tests are winners. In addition, mature organizations are always looking for ways to squeeze more value out of their optimization programs. Enter Sentient Ascend. They perform massively multivariate tests using the power of artificial intelligence. Join ConversionXL founder, Peep Laja, in his discussion with Sentient's Chief Marketing Officer, Jonathan Epstein.