See how moderated ​user testing is a proven tactic to gain valuable insights that ​you could never think of yourself. Learn how these discoveries​ turned into dramatic ​results for website growth.

2. CR is a measure of your ability to persuade visitors to
take the action you want them to take. It’s a reflection
of your effectiveness and customer satisfaction.
For you to achieve your
goals, visitors must
first achieve theirs.
Bryan Eisenberg
Godfather of Conversion Optimization
“

3. Moderated
User Testing

5. ToolsIdeal Customer
Jan, House Flipper
Fans & Lighting Site

8. • Leading the participant
• Interrupting or intervening at the wrong time
• Teaching or training rather than observing and listening
• Not following a script or checklist
• Arguing with the participant

10. Moderated User Testing
Skype Screenflow Hardware

13. 6/6 Negative about chat.
Redesign chat.
1/6 Old iMac.
Fix CSS bugs.
Which is right for me?
Number of blades?
Installation?
FAQs.
5/65/6 Would opt-in when
ready to purchase.
Want discounts.
Home: Pop-Up Home: Nav & Chat Category: Selection

15. What if I order the
wrong size?
Clear return policy
and FAQ section in
product description.
5/6

18. Asked about large
orders for contractors
and expedited shipping.
3/6

19. Asked about large
orders for contractors
and expedited shipping.
3/6
Asked about promo
codes and went looking
for available codes.
5/6

21. Checkout felt safe and
secure. Easy process.
Don’t screw anything up.
6/6

22. Hypothesis
Redesign Cart & Checkout

23. Hypothesis
Redesign Cart & Checkout
w/o negative impact

24. Variation: Cart RedesignOriginal: Cart
Iterative Testing

25. Variation: Cart Redesign

26. Original: Checkout Variation: Checkout Redesign
Vs.

27. Original: Checkout Variation: Checkout Redesign
Vs.

33. Original: Checkout Variation: Checkout Redesign
Vs.

34. Original: Checkout Variation: Checkout Redesign
Vs.