This document provides an overview of Kristoffer's background and expertise in data science, analytics, and machine learning. It discusses some of the challenges with current measurement approaches, including siloed data and outdated metrics. The document proposes moving towards a unified customer vision using machine learning across channels to better understand consumers. It demonstrates this approach through a live demo and discusses opportunities like improved segmentation, targeting, and predicting future customer value. The goal is to build stronger consumer knowledge that can be applied in real-time across all customer touchpoints.