1. 04 0 3 30 5 9 84
kristenjdonnelly@gmail.com
au.linkedin.com/in/kristenjdonnelly
SALES AND MARKETING COORDINATOR
BROWN-FORMAN AUSTRALIA | APRIL 2015 - PRESENT | SYDNEY
On Premise Activations and Corporate Events
 Conducted research to identify new opportunities for bringing about
innovation in events, training sessions, meetings, conferences and
tradeshows.
 Discussed specific requirements and expectations concerning the event
with creative agencies and brand managers.
 Managed and developed a strategic plan of action to ensure that the cost
of the event remains under the pre-determined budget.
 Searched and negotiated suitable venues or locations as per the
requirement and budgetary constraints of client.
 Carried out all the functions as per legal guidelines and regulations.
 Determined a suitable layout and theme for the event as per client’s
specifications.
 Facilitated communication with professionals, including venue
management, stand designers, caterers, contractors and equipment
rentals to ensure efficient running of an event.
 Trained new and existing staff prior to the event so that all operations and
duties were executed smoothly and as per the company’s guidelines.
Achievements:
 Certificate of Excellence for providing outstanding work and exceeding
company expectations
 Implemented a new Sales Meeting process to maximize efficiency and
reduce yearly expenditure.
I am an innovative and dynamic opportunist who enjoys a challenge, especially if it
involves creating something lasting and influential. My work is purpose driven with
the intent to inspire, motivate and educate. A Mexican food lover, curious Earth
stroller and occasional daydreamer with the ability to quickly adapt to any
environment. Sincere and honest person with a high level of personal, professional
and fiscal integrity.
6/30 Dalley Street
QUEENSCLIFF NSW AUSTRALIA 2095
K R I S T E N
D O N N E L LY
Self-motivated, results driven
professional with strong creative
flair.
Excellent people management and
business management skills.
Outstanding organisational skills.
Ability to prioritise, multi-task, lead,
direct, and solve problems
effectively.
Team-oriented and effective team
player.
Ability to work under pressure to
meet targeted deadlines.
Strong customer services skills.
Strong attention to detail.
Superb verbal communication skills
for dealing effectively with all types
of personalities.

2. TECHNICAL
Microsoft Word
Microsoft Excel
Microsoft PowerPoint
Adobe Ilustrator
Adobe Photoshop
Adobe InDesign
Salesforce
Social Media
PROFESSIONAL
Event Planning
Digital Marketing
Attention to Detail
Time Management
Negotiation
Resourcefulness
SALES AND MARKETING COORDINATOR
HERBALIFE AUSTRALASIA | APRIL 2014 - MARCH 2014 | SYDNEY
Communications, Recognition & Events
 Project managed, coordinated and executed events. Oversaw the planning
and execution of logistics and operations for private meetings,
conferences, road/trade shows and special events.
 Managed event operations. The facility selection, contracting, pricing,
transportation, accommodations, food and beverage selections and
audio/ visual service arrangements.
 Supervised production of events. Worked with event sponsors and
internal/ external teams on all aspects of planning the event.
 Assisted in achieving business objectives through leads generated from
seminars, special events and trade shows.
 Negotiated and managed contracts with sub-contractors and vendors.
 Handled multiple facets of event planning such as research for different
venues, budget management, contract negotiation, staff training, event
promotion, and outcome reporting.
 Market and advertise event post promotion.
 Created flyers, newsletters, prepared e-blasts, copy-writing/managing web,
electronic and print media campaigns.
 Created and oversaw the writing of media releases and newsletters.
 Monitored and reported on standards and performance targets.
Achievements:
 Introduced new processes to targeted emails, which results in highest
increase of 15% conversion rate.
 Implemented target SMS to local and regional markets which increased
engagement activity by 30% and increased amount of subscribers.
 Promoted to Communication and Recognition Manager within 3 months.
 Facilitated the implementation of the APAC Strategies locally to better
support Members to achieve their goals at the Herbalife Sydney Centre.
 Increased centre activity by 60% in less than 3 months.
CHIEF STEWARDESS/ PERSONAL ASSISTANT
SUPERYACHTS | MARCH 2011 - MARCH 2014 | MONACO
A privately owned, professionally crewed sailing/motor yacht. Based in the
Mediterranean and Caribbean, and chartered in over twenty countries.
 Lead service for high-end clients. Responsible for the smooth running of
synchronised/ silver service performed at all seated meals.
 Maintained an effective and efficient daily roster for ten stewardesses on
and off charter.
 Responsible for all service inventories, provisioning and uniform
distribution and purchasing.
 Provided continuous, high quality support to owner. Coordinated
schedule, appointments and travel arrangements. Organised personal
and business events, including site selection, catering and preparation of
appropriate materials.

3. HIGH SCHOOL CERTIFICATE
Windaroo Valley State High School
2001
INTERIOR DESIGN DIPLOMA
The Interior Design Institute
2010
CERTIFICATE VI FRONTLINE
BUSINESS MANAGEMENT
2007
 Assisted owners with their Interior Design Company (Lalique). Prepared and
maintained purchase orders, follow up with suppliers and track shipments.
Prepared and created progress and final invoicing to clients. Conserved and
saved employer’s time by maintaining calendars.
 General stewardess responsibilities: Setting stewardess schedules for guest
service and cleaning, interior cleaning and maintenance, inventories,
accounting, liaison with guests for service meals and bartending, liaison with
galley for meal services, orchestrating guest activities, boat stowage and
provisioning for sea.
ACCOUNT MANAGER/ MARKETING COORDINATOR
PERSONALISED PLATES QLD | JUNE 2009 - MARCH 2011| BRISBANE
 Coordinated marketing campaigns for online, interactive media and print
publications.
 Confer with creative teams on brand imaging and product development.
 Identify target markets, research competition and manage product launches.
 Identify client needs, make suggestions and implement effective solutions.
 Rapidly built customer rapport.
 Wrote and edited articles for monthly Dealer and PPQ eNews.
 Developed and implemented new strategies to meet the goals and objectives
of the department with the help of Marketing Director.
 Website design, market research, location scouting, and recruitment.
 Responsible for distributing cheque commissions to Dealerships.
MARKETING COORDINATOR
ARIA PROPERTY | FEBRUARY 2007 – DECEMBER 2008 | BRISBANE
 Designed new brochures for upcoming developments.
 Researched and wrote marketing material, such as feature articles,
advertisements, brochure information, etc.
 Organised company events.
 Ran an effective and efficient office.
 Implemented marketing strategies to bring attention to upcoming
developments and projects.
 Established an effective filing system.
 Implemented and adopted office methods and procedures.
 Developed ability to work in a fast pace atmosphere.
 Maintained excellent customer relations and developed customer rapport.
 Ability to follow instructions well and make decisions with no supervision.
 Delegated responsibilities to employees to meet company’s expectations.
 Effectively developed communication skills and consistently met quotas.
 Produced a Business Contacts Database, which is used for all Office Mail-
outs and references.
 Produced quality prints in-house in order to save on marketing expenses.
AREA MANAGER
CUE CLOTHING | FEBRUARY 2002 – JUNE 2006 | BRISBANE
ARINDAM VARANASI
MARKETING DIRECTOR
BROWN-FORMAN | SYDNEY
arindam_varanasi@b-f.com
0418 131 106
ANDREW MCNAMARA
SALES DIRECTOR
BROWN-FORMAN | SYDNEY
andrew_mcnamara@b-f.com
0401 771 877
JESSICA VON SPERL
EVENTS MANAGER
HERBALIFE | SYDNEY
contact@gmail.com
0424 412 504
JEFFERY ELLIOT
RECRUITMENT MANAGER
CISCO MERAKI | SYDNEY
jeliot@cisco.com
0439 543 406