1. Resume Page 1
OBJECTIVE
To have a good position in multinational corporation where my experience and knowledge besides my
interpersonal, communication and people management skills will be used and employed to the aim of the
betterment of the organization while gaining knowledge of new skills and expertise.
WORK EXPERIENCE
Qatar Museums Authority February 2014 until present
Position: Events Manager- Department Head Qatar Museums Authority - Alain Du Casse
Responsibilities:
Organize and handling all workshops, ceremonies, culture events, exhibitions, galleries
openings, meetings, festivals and events at Qatar museums.
Directing, coordinate, oversee, execute and on site of all events that take place to ensure
smooth operation.
Handling all Qatar museums events includes Top VIP events
Welcome, greet and escort high profile end guests.
Handling guest and employee inquiries in a courteous and efficient manner
Effectively negotiate pricing
Monitor performance of staff and ensure all procedures are completed to the department
standards; rectify deficiencies with respective personnel.
Selling IDAM –Alain du casse restaurant best fine dining and Mediterranean restaurant in Doha
for 3 years continuously located in Museum of Islamic Art.
Selling unique outlets and venues in museum of Islamic art and all Qatar museums.
Maximize revenue of all outlets, restaurants and venues in Museum of Islamic Art at Doha
Qatar and outside catering events through creative and selective selling.
Accurately report the month-end, year-to –date, market segments of events to Director of F&B
and Commercial chief officer of QM for revenue increasing opportunities and possible action
plans.
Anticipate guests’ needs and respond promptly to guests’ requests and maintain positive guest
relations at all times.
Manage and conduct meetings with all concerned persons to ensure smooth operation.
Sales appointments active and pro-active and carry out telephone sales calls to sell QM
facilities.
Identify, research and develop new clients in the local market
Entertain potential and current customers based on business priorities.
Arrange and conduct site visits to all museum venues, outlets, restaurants and facilities.
Reviewing forthcoming business plans, identify gaps and ensure proactive measures to fill
capacity and meet set targets.
Contributing to the selling strategy and managing the department's’ adherence to achieving that
strategy.
Understanding the competitive market place and implementing approaches to ensure stays
ahead in the local market.
Maintain all phone and e-mail contacts, ensuring return of all calls and e-mails.
Meet and exceed monthly and yearly sales targets
WAEL EL BASHA
Events Manager – Qatar Museums
Doha – Qatar
Cell phone: +974 33811153
Email: wael.elbasha@yahoo.com
Lives in Doha, Qatar
From Cairo, Egypt
2. Resume Page 2
Issuing events Proposals, Contracts and BEOs.
Grand Nile Tower Hotel - (EX- Grand Hyatt Cairo) March 2013 until February 2014
Position: Convention & Events Sales Manager Sales & Marketing - Events Department
Responsibilities:
Meet and exceed sales targets set in the monthly and yearly forecasts and to direct all efforts to
maximizing the hotel’s revenues and profits in across all events revenue streams.
Negotiating contracts with customers, assessing their requirements and ensuring they are
satisfied with the service delivered.
Having a good understanding of contribution margins for each product and work with respective
heads of departments to maximize Operating results.
Achieving targets in terms of number of new active Accounts, Banquet Covers and Revenue as
set by the Director of Events.
Overseeing the management of facilities as checking event bookings and allocation of
resources
Arrange and conduct site visits.
Manage a team of two sales executive and one sales coordinator
Entertain potential and current customers based on business priorities
Handling guest and employee inquiries in a courteous and efficient manner and report guest
complaints or problems to supervisors if no immediate solution can be found and assure follow
up with guests.
Directing, coordinate, oversee and execute all events taking place at the hotel with the Banquet
Service team.
Maximize occupancy and average rate of hotel through creative and selective selling.
Accurately report the month-end, year-to –date room night and revenue accounts to Corporate
Executive members, for revenue increasing opportunities and possible action plans.
Anticipate guests’ needs and respond promptly to guests’ requests and maintain positive guest
relations at all times.
Monitor performance of staff and ensure all procedures are completed to the department
standards; rectify deficiencies with respective personnel.
Manage and conduct monthly departmental meetings
Sales appointments active and pro-active and carry out telephone sales calls to sell the
facilities and generate more revenue.
Contributes to hotel sales plans forecasting accounts and market productivity
Grand Nile Tower Hotel - (EX- Grand Hyatt Cairo) March 2011 until March 2013
Position: Corporate Sales Manager Sales & Marketing Department
Responsibilities:
Reviewing forthcoming business plans, identify gaps and ensure proactive measures to fill
capacity and meet set targets.
Contributing to the selling strategy of the hotel, and managing the departments’ adherence to
achieving that strategy.
Understanding the competitive market place and implementing approaches to ensure the hotel
stays ahead in the local market.
Negotiates agreements and contracts with accounts according to hotel sales strategy
Assisting the director of sales & marketing to set the sales strategy according the market
feedback, surveys & trends.
Prepare status, forecasts and period end reports, and assist in preparation of budget to keep
management abreast of activities.
Work closely with the director of sales & marketing to target accounts and develop activities
with accounts according to business needs of the hotel
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Focus on driving business to the hotel, developing detailed business knowledge of luxury
business needs, product and competition.
Insure that the corporate strategy is kept executed according to the sales & marketing direction.
Distribute sales tasks among sales team members & follow up on sales team performance
Manage sales calls effectively and visit accounts to generate more revenue
React to leads and send offers & promotions within a timely manners
Produces a weekly sales call plan and weekly sales activity report
Insure that the sales strategy is kept executed according to the sales & marketing direction.
Contributes to hotel sales plans forecasting accounts and market productivity
Developing accounts plan, detailing objectives, time scales, and sales methods to support the
defined account strategy
Prioritize and manage multiple tasks to ensure timely completion of all projects
Maintain company’s business relationship with assigned primary accounts
Deal effectively with individuals at all business levels and a variety of situations requiring tactic,
judgment, and composure
Compose complex, professional business correspondence, reports, and presentation materials
Negotiates agreements and sign contracts with accounts according to Hotel sales strategy
Manage the corporate segment, including list of accounts, sales strategy.
Work effectively with Rooms, Catering, Convention Services, and Banquet Departments.
Have a good understanding of contribution margins for each product results and work with
respective heads of departments to maximize Operating results.
Achieve targets in terms of number of new active Accounts, Room Nights, Banquet Covers and
Revenue as set by the EAM Marketing.
Ensure that all sales contracts follow the established Hotel Policies & Procedures and are
based and sound commercial judgment.
Entertain potential and current customers based on business priorities.
Identify, research and develop new clients in the local market
Ensure that all corporate contracts, billings, etc. are processed accurately through front office
and hotel accounting processes.
Work as a team member to create the most professional sales team. To meet and exceed sales
targets set in the monthly and yearly forecasts and to direct all efforts to maximizing the hotel’s
revenues and profits in across all revenue streams specifically rooms, small meeting
conference and food & beverage operating departments.
Handle guest and employee inquiries in a courteous and efficient manner and report guest
complaints or problems to supervisors if no immediate solution can be found and assure follow
up with guests.
Grand Hyatt Cairo Hotel September 2008 until March 2011
Position: Events Sales & Service Manager Sales & Marketing - Events Department
Responsibilities:
Prepare proposals for qualified leads or inquiries of corporate meetings or groups over 10
rooms with function arrangements as per the requirements.
Ensure that all meetings are well planned, efficient and results oriented
Ensure that an efficient and accurate filing system, both manual as well as electronic is
maintained at all times.
Provide a courteous and professional service at all times
Ensure client contacts daily throughout the whole stay of the corporate meetings or conventions
to check on client’s satisfaction or handle any last minute request.
Manage sales calls effectively to generate more revenue for the events department
Review rooms blocked to ensure that all business on the books is “live” and traced, tracked for
confirmation.
Ensure that all catering contracts follow the established Hotel Policies & Procedures and are
based and sound commercial judgment.
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Conducts hotel site inspection with clients to promote hotel facilities and obtain the bookings.
Develop active communication and close rapport with Convention & Incentive Bureau and
planner associations.
Finalizes detailed arrangements on both rooms and functions with clients and prepares the final
contract accordingly.
Traces for confirmations and deposit with clients in accordance with the guidelines of cut off
dates.
Reviews the contracts of corporate meetings and conventions for cut off dates, special
arrangements / requirements committed to clients.
Prepares and distributes Event Orders and Corporate Meetings/Conventions Group Order
outlining in-house arrangements to include room block, catering arrangements and billing
instructions, et., at latest 7 days prior to the first arrival.
Grand Hyatt Cairo Hotel March 2008 until September 2008
Position: Convention Sales Executive Sales & Marketing - Events Department
Responsibilities:
Handle Group Reservations and Conferences.
Prepare the daily, weekly and revenue reports.
Handling booking emails & faxes for both Travel Agencies and Corporate account.
Direct, coordinate, oversee and execute all events taking place at the hotel in cooperation with
the Banquet Service team.
Manage sales calls effectively to generate more revenue for the events department.
Issuing Proposals, Contracts and BEOs
Coordinate events details with all concerned persons internally and with the end user.
Systematically and efficiently call on prioritized accounts and report findings and opportunities
to the Director of Events.
Define and target key accounts, utilizing the Delphi database and develop appropriate and
effective sales solicitation strategies accordance to the principles of smart selling.
Grand Hyatt Cairo Hotel October 2007 until March 2008
Position: Sales Coordinator Sales & Marketing
Responsibilities:
To develop a network of local contacts to stimulate event business for the hotel.
To maintain complete and supported records of all sales agreements, contract and quotes for
the hotel as per Hotel Policies & Procedures.
To achieve targets in terms of event revenue as per business plan.
To maintain a high standard of personal appearance and hygiene at all times.
To ensure that an efficient and accurate filing system, both manual as well as electronic is
maintained at all times.
To ensure that all upcoming business well planned, efficient and results oriented.
To review function rooms blocked by weekly to ensure that all business on the books is “live”
and traced, tracked for confirmation.
To continuously add and update the perpetual database of local group, catering and
conference leads and ensure implementation of an efficient and targeted acquisition program.
To ensure that all contracts follow the established Hotel Policies & Procedures and are based
and sound commercial judgment.
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Ramses Hilton Cairo Hotel March 2006 until October 2007
Position: Reservation Agent Reservation Department
Responsibilities:
Overlook on the individual & group reservations.
Individual & Group Reservations Duties.
Handling new inquires.
Blocks creation, amendments and entering rooming list.
Handling Allotments and Tour series reservations
Generating & Maintaining business & up-selling.
Professional telephone techniques.
Issuing proposals and contracts.
Handling complains.
Filing System.
Ramses Hilton Cairo Hotel March 2005 until March 2006
Position: Receptionist Front Desk
Responsibilities:
Proper check-in and check out, walk-in Guest and up-selling all the hotel outlets
Handling desk and telephone inquiries
Receptionist Duties
Check the service to ensure that the guests are offered the highest level of personalized
service at all times
To provide courteous, professional, efficient and flexible service at all times following Hotel
Standards of Performance.
To be entirely flexible and be able to be rotated within the different sub departments of the
Rooms Division or any other Department of the hotel as assigned and as necessary.
To have a thorough understanding and knowledge of all Rooms related services and products
and the ability to up sell alternatives.
To ensure an effective and regular communication with related departments
Ramses Hilton Cairo Hotel October 2004 until March 2005
Position: Operator & Guest Service agent
Responsibilities:
Telephone techniques and skills.
Handling incoming telephone inquiries.
Handling In-house Guest inquiries.
Proper call transferring.
Handling wake-up calls.
Handling Action lines.
LANGUAGE SKILLS
Arabic: Mother tongue.
English: Fluent in both reading & writing.
6. Resume Page 6
RECOGNITION CERTIFICATE:
Chosen by the managers to be Employee of the month at Ramses Hilton for the month of June
2007.
EDUCATION
Bachelors in Commerce, Cairo University, Faculty of Commerce 2004. Major: Accounting
KG till High School, El Mohamadia Language School
TRAINING COURSES:
General Course:
British Council English advanced courses
Grand Hyatt:
Smart Selling 3 at Grand Hyatt Istanbul, Turkey – May 2010
Smart Selling 1 & 2 at Grand Hyatt Cairo – January 2008 & March 2009
Ramses Hilton:
Service Excellence for Front Line Associates
Room Reservation Department
Front Desk Department.
COMPUTER SKILLS
Microsoft Office
Experienced in Fidelio 6.20 (3.0)
Experienced in Opera System Version 4.0and Version 5.0
Experienced in Delphi System
Reserve System.
Delphi System.
Lotus Notes.
PERSONAL SKILLS
Good communication skills and problems solving.
Capability to work effectively under pressure.
Innovative, flexible and positive attitude.
Fast learner.
Active participant in team works.
Hard worker, Ambitious.
Rules & Time respect.
PERSONAL INFORMATION
Nationality: Egyptian
Date of birth: 10/11/1981
Marital status: Married
Military Status: Exempted
Third Settlement, New Cairo, Cairo- Egypt
Mobile: +2 01001567232
Email: wael.elbasha@yahoo.com