Dabur India Limited is the fourth largest FMCG company in India. It has established itself as the most trusted brand in India over 125 years. Dabur is committed to social responsibility and sustainable development through its CSR arm, Sustainable Development Society (SUNDESH). SUNDESH implements numerous community development programs in healthcare, education, livelihoods, and awareness for underprivileged communities across rural India. It aims to empower communities and improve access to services like primary healthcare, literacy programs, and vocational training.

2. Dabur India limited is the Fast moving consumer goods company
In India .It is the fourth largest company in FMCG sector in
India after HUL, P&G & ITC.Its annual revenue is US$1 Billion
and market capitalization of US$ 4 Billion1. Dabur has
established itself as the most trusted brand in India during its
existence for over 125 years. It is also known to be one of the
largest ayurvedic and natural health company in the world with
the range of over 250 ayurvedic and herbal products.
DABUR

3. For growth to be responsible, it should go beyond numbers. It should do
good to the society, create a better world. That's the kind of growth that
Dabur India Ltd. believes in, and constantly strives for.
At Dabur, company is commited to good governance, ethical conduct and
social responsibility and is strongly aligned to create and increase value for all
stakeholders. Company define CSR as conducting business in ways that
provide social, environmental and economic benefits for the
communities and geographies where organization operate.
Dabur’s CSR initiatives are driven through Sustainable Development Society
or SUNDESH, an outcome of the vision of Dabur India Ltd founder Dr. S.K
Burman.
CSR ACTIVITY

4. At Sundesh, company has initiated social
development programmes that take a
holistic approach. Integrating various
aspects like health, literacy, employment and
empowerment to let people take control of
their lives.
SUNDESH

5. The most deprived and weaker sections of society
including..
 women
 Children
 the illiterate
 the unemployed
THE PEOPLE
COMPANY ADDRESS:

6.  · To design and implement integrated rural and slum
development programs for health, education, improved
nutrition and socio-economic up liftment.
 · To promote a better awareness and understanding of
environmental issues.
 · To highlight the links between basic personal and
household hygiene, sanitation and health.
ORGANIZATION AN AIM AND
OBJECTIVE

7.  To improve access to affordable, quality health
services and expand medical facilities to rural areas.
 · To introduce group vocational training
programmes for building income generation skills.
 · To empower communities for better control of
their lives by participating in rural development
programmes.
CONTINUED….

8. Health Services
The objective of rural health care is to mobilize the
community and build awareness, equipping them with
adequate information, skills and confidence to access
health services. SUNDESH provides health services
across villages. It extends primary health services to the
poor and the marginalized rural people at a reasonable
cost.
CSR ACTIVITIES

9.  OPD & Diagnostic Facilities
 Eye Care Camps
 Mother & Child Healthcare
 Prevention of female feticide
 AIDS awareness:
HEALTH CARE
PROGRAMS

10. The education initiatives of SUNDESH for underprivileged
children include non formal education[6-14yrs non school going]
special school for working children [8-13yrs] remedial education
[6-14yrs school-going] besides holding classes for women
between the age of 18 and 45 years. This program success is
reflected in the fact that a host of mothers are now following
their daughters and seeking admission at our adult education
center.
EDUCATION & LITERACY

11. . Non-formal Education:
SUNDESH holds classes for underprivileged children between 6 and
14 years of age. After completing their basic education, these children,
who have either never had a chance to see a school from inside or are school
dropouts, are then encouraged to get enrolled in formal schools
.
DEVOTION IN
EDUCATION

12. Capability enhancement programmes have been
introduced
offering vocational training in cutting & tailoring,
machine& hand embroidery,
bee keeping,
mushroom farming,
mehandi application and
vermi-composting
INCOMEGENERATIONPROGRAMMES:

13. The past few years have seen a surge in outbreak of flu and viruses, taking a
toll on India. In view of the rising mortality rate of diseases like Swine Flu,
viral & other infections, Dabur Chyawanprash rolled outa mega community
initiative – Immune India - aimed at spreading awareness about the need to
build your immunity and fight such deadly viruses.
In 2010-11, Dabur Chyawanprash launched'Swasthya Chetna Abhiyan' in rural
Uttar Pradesh and Bihar, a programme covering 6 districts of rural Bihar and
2 districts of rural Uttar Pradesh. The 45-day activity covered 540 villages and
reached out to almost 20 lakh people in the two states.
SWASTHYA CHETNA
ABHIYAN

14. Dabur Lal Tail has taken the initiative to make mothers in rural
India more aware about the various healthcare issues concerning
their little ones. Christened'Samajdhar Maa, Swasth Bacha', this
60-day rural activation campaign was under taken in Chhattisgarh
and MadhyaPradesh targeting 1 lakh women in 5000+ villages
and towns. The basic aim of this campaign was to address and
engage mothers of infants through a health check-up a for the
infant.
SAMAJDHAR MAA,
SWASTH BACHCHA

15. Through a mix of audio-visuals, street plays and other
awareness generation activities, we have been able to
reach out to1.2 lakh people in 232 villages of Uttar
Pradesh. Almost 50 per cent of the programme
component is concentrated on why mosquitoes are
harmful and also educate people about the effective
prevention methods.
MACHHAR BHAGAO ABHIYAN

16. Dabur believes in having a long-term relationship with
communities in and around its operational area, and in
providing sustenance to regions that remain isolated and
neglected. A beginning has been made but there are still
miles to go before the huge disparity is bridged and a
better future delivered to both the rural and urban poor.
STILLA LONG WAYTOGO...

17. Presented By:-
Priya Khandelwal
Vikas Gore
Naseem Bano
THANK YOU!!