▪ To increase awareness among adolescent girls on menstrual hygiene, nutrition, WASH and sanitation, to improve the quality of life of the future generation.
▪ Dissemination of knowledge at grass-root level is important for change in the attitude of the adolescent girls and women.
▪ Going beyond the adolescent groups to support mothers, and relatives, on positive social norms for MHM is essential to addressing adolescent girls need.
▪ Assist communities adolescent girl and women to become more aware of the WASH and nutrition products and services of individuals, households and community
▪ To increase women’s access to market
Food adulteration is the act of intentionally debasing the quality of food offered for sale either by the admixture or substitution of inferior substances or by the removal of some valuable ingredient.
Food adulteration is the act of intentionally debasing the quality of food offered for sale either by the admixture or substitution of inferior substances or by the removal of some valuable ingredient.
Presentation by Silvia Silvestri, PhD at the ‘Our Common Future under Climate Change’ conference 7-10 July 2015, Paris, France. Co-authors: Douxchamps S., Kristjanson P., Förch W., Radeny M., Mutie I., Quiros C., Herrero M., Ndungu A., Ndiwa N., Mango J., Claessens L., Rufino M.
Ice-cream is typically regarded as a seasonal product, with demand peaking during the summer
months. Winter witnesses a sharp decline in consumption and resultant dip in sales and profits.
India’s current ice-cream market is worth Rs 3,000 cr, including the unorganized sector.
“Evolved markets are on a different footing. Frozen desserts category is still a long way from
becoming a part of diet/food plan of locals. The scenario is gradually changing wherein other
than tier 1, 2 and 3 markets are also moving up the consumption ladder,”
Ice-cream is one of the fastest growing food categories in India. Notably, the business is seasonal
in nature with April to June being the peak season and November to January the lean months.
Sales slacken during the monsoons also. Currently growing at 12-15 percent annually, the future
prospects of India’s ice-cream market seem promising for manufacturers, suppliers and retailers.
A mix of factors is responsible for lessening the seasonal impact and contributing to the overall
growth of the country’s ice-cream industry such as changing consumer perception, capturing
regional variations, diverse consumer segments, favorable retail location, product range and
innovation, festivities, and marketing and promotions.
Presentation of a position paper by Louise O. Fresco and Krijn J. Poppe (Wageningen UR): Towards a Common Agricultural and Food Policy. Mansholt lecture September 2016
This publication has been prepared by GlobalHunt Foundation comprising a team of researchers and consultants. The publication showcases the outcome of the proceedings of the recently concluded CSR Project in partnership with Spark Minda Foundation. The publication is meant for knowledge dissemination purposes only, GlobalHunt Foundation does not endorse any individual/ company/or companies mentioned in the report. The material in this publication is quoted and referenced with proper attribution.
Presentation by Silvia Silvestri, PhD at the ‘Our Common Future under Climate Change’ conference 7-10 July 2015, Paris, France. Co-authors: Douxchamps S., Kristjanson P., Förch W., Radeny M., Mutie I., Quiros C., Herrero M., Ndungu A., Ndiwa N., Mango J., Claessens L., Rufino M.
Ice-cream is typically regarded as a seasonal product, with demand peaking during the summer
months. Winter witnesses a sharp decline in consumption and resultant dip in sales and profits.
India’s current ice-cream market is worth Rs 3,000 cr, including the unorganized sector.
“Evolved markets are on a different footing. Frozen desserts category is still a long way from
becoming a part of diet/food plan of locals. The scenario is gradually changing wherein other
than tier 1, 2 and 3 markets are also moving up the consumption ladder,”
Ice-cream is one of the fastest growing food categories in India. Notably, the business is seasonal
in nature with April to June being the peak season and November to January the lean months.
Sales slacken during the monsoons also. Currently growing at 12-15 percent annually, the future
prospects of India’s ice-cream market seem promising for manufacturers, suppliers and retailers.
A mix of factors is responsible for lessening the seasonal impact and contributing to the overall
growth of the country’s ice-cream industry such as changing consumer perception, capturing
regional variations, diverse consumer segments, favorable retail location, product range and
innovation, festivities, and marketing and promotions.
Presentation of a position paper by Louise O. Fresco and Krijn J. Poppe (Wageningen UR): Towards a Common Agricultural and Food Policy. Mansholt lecture September 2016
This publication has been prepared by GlobalHunt Foundation comprising a team of researchers and consultants. The publication showcases the outcome of the proceedings of the recently concluded CSR Project in partnership with Spark Minda Foundation. The publication is meant for knowledge dissemination purposes only, GlobalHunt Foundation does not endorse any individual/ company/or companies mentioned in the report. The material in this publication is quoted and referenced with proper attribution.
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2. Table of Contents
Particulars Page No
Acknowledgement 3
List of Abbreviations/Acronyms 4
Executive Summery 5
About Suchana, iDE Bangladesh 6
Social Marketing Company (SMC Ltd) 7
About the awareness campaign 8
Awareness campaignbackground 8
Purpose of Awareness campaign: 9
Awareness campaignobjective 9
Detail awareness campaigncontent, methodology &duration 10
Awareness campaign audience andVenue 10
Key outcome of awareness campaign 10
Awareness campaignManagement 11
About the organizing Team & Facilitators 11
About the participants 11
Opening and Closing 11
Positive changes: 12
Limitations: 12
Recommendations: 12
Annex 1:Training Schedule 13
Annex 2: Photo Gallery 15
3. Annex : Event wise total Participants 17
Acknowledgment
This reporton the adolescent awareness campaigns wasprepared by iDE, and SMC
Ltd with supportfrom colleagues from Save the Children, WorldFish, Helen Keller
International, CNRS, FIVDB, and RDRS. This only made possible for the support of
iDE , SMCLtd and other partner staffs. Especially I liketo thank Bablu Kumar Barua,
Md. Hannan Ali, and Mohammod Bahauddin Khandkar for their enthusiastic
support.
iDE would like to thank UKAID and the European Union and the SUCHANA
consortiumfor providingthe opportunity to undertakethe exercise and to conduct
the Adolescentawareness campaigns
iDE is gratefulto the field team of CNRS, RDRS and FIVDBworkingfortheSUCHANA
project for their participation, feedback and suggestions in the planning,
coordination and strong presenceduring the Adolescent awareness campaigns.
4. Abbreviations
MR
MNR
Mobile Retailer
Mobile nutrition Retailer
MHM Menstrual Hygiene Management
WASH Water, Sanitation and Hygiene
LSP Local service provider
SMC Social Marketing Company
CBO Community-Based Organizations
PSE private sector engagement
iDE International Development Enterprises
PPP Public and private partnership
DFID Department for International Development
EU European Union
HKI Helen Keller International
DCED Donor Committee for Enterprise Development
BDHS Bangladesh Demographic and Health Survey
GOB Government of Bangladesh
MDG Millennium Development Goals
IGA Income-Generating Activities
ORS Oral rehydration therapy
NGO Non-Government Organization
SME Small and Medium Enterprise
SWOT Strengths, Weaknesses, Opportunities and Threats
SC Save the Children
5. MoU
JVA
memorandum of understanding
Joint venture Action Plans
Executive Summary
The SUCHANA program is a GBP 48 million, six-year initiative that aims to prevent chronic
malnutrition in children in the first 1,000 days of their lives in the districts of Sylhet and
Moulvibazar in Sylhet Division. The program adopts an integrated approach to nutrition
specific and nutrition sensitive interventions and aims to develop a sustainable and
replicable model that can be scaled. SUCHANA is funded by the UK Department for
International Development (DFID) and the European Union (EU) and is implemented in
Bangladesh by a consortium of partners including Save the Children, International
Development Enterprises (iDE), WorldFish, Helen Keller International (HKI), and
implementing agencies CNRS, RDRS, and FIVDB. Impact monitoring is done by ICDDR.B
iDE’s role in the program is to provide technical advisory services related to strengthening
market linkages and capacity building of the consortium partners on market-based
approaches. iDE is providing support to SUCHANA in three key areas: (1) capacity building
and mentoring of consortium staff; (2) adopting elements of DCED on outcome
monitoring and providing strategic and operational advice on market development; and,
(3) developing knowledge products, documentation, and contributing to the
dissemination of best practices.
A successful awareness campaign starts with a well-designed marketing plan. Effective
messaging considers the point of view of your target audience. Consider what behavior
you wish to affect and how you will connect with your audience via a call to action. This
document is a product of iDE's ongoing support to SUCHANA adolescent club to increase
awareness among adolescent girls on menstrual hygiene, nutrition, WASH and sanitation,
to improve the quality of life of the future generation. Going beyond the adolescent
groups to support mothers, and relatives, on positive social norms for MHM is essential
6. to addressing adolescent girls need. Dissemination of knowledge at grass-root level is
important for change in the attitude of the adolescent girls and women.
At thisstage of SUCHANA program, iDE's advisory support toimplement the private sector
SMC engagement with the adolescent club, Introduced to Women Mobile Retailer (MR)
and Local WASH LSP and their role for adolescent club. To expand link with MNR and
Adolescent girls in the club and avail service to ensure essential health products from
MNR to club.To increased knowledge on Adolescents health like early pregnancy, early
marriage, menstruation and hygiene and under nutrition.
About Suchana, iDE Bangladeshand and SMC Ltd
Introduction
Suchana is working with very poor HHs where the direct beneficiary are women and
adolescent girls of the BHHs. All intervention and support are women and adolescent girls
centered. In recent study on women’s access to market it is identified a host of barriers
that are keeping women from participating in the market on both social and cultural
levels, however, the study also identified many ways in which women do have access to
the market through ongoing last mile linkages and one of the best option could be women
sales agent. Socially, women are not expected to go to the markets for purchasing
agricultural and other inputs. Women has lack of time to visit the markets to buy inputs
as most women are heavily burdened with household chores or productive activity.
Visiting markets to buy inputs or WASH product is considered a man’s job. Women has
limited access to public and private sector agencies, which could provide them
knowledge/ technical know-how on health, hygiene, nutrition, production or marketing
of their produce. So, women have to rely on their husbands for inputs, WASH and
nutrition product purchase. In Suchana rural areas, it is observed that adolescent girls and
women generally feel shy to purchase sanitary products and contraceptive pills from the
local shops or pharmacies, especially due to the presence of male retailers. As a result,
adolescent girls are keen to avail these products from their doorstep. During Suchana
WASH pilot, we also found that the local sanitation service providers have no time to
organize quality sales meeting in the community to increase sales of improved toilet and
water filters. However, MNR can play an important role to be a Sales Agent for that LSSP
and sale improved WASH product in the community. Selling these products is not only
7. way of generating an income for MNR, but poor households especially women and
adolescent girls will able to access nutritious and WASH products easily.
SUCHANA and iDE Bangladesh
International Development Enterprises - Bangladesh (iDE-BAN), is a country program of
the international non-profit iDE, headquartered in Denver, USA. iDE-BAN was the first
iDE Country Program, established in 1984. iDE-BAN pioneered the development of
private sector supply chains of micro irrigation technologies that provide small and
marginal farmers with affordable irrigation. Furthermore, iDE Bangladesh facilitates
different approach for strengthening rural market system those helped farmers to
increase market access, productivity and their income.
The Program “Suchana- Ending the Cycle of Undernutrition in Bangladesh” aims to
reduce undernutrition leading to stunting in children under 2 years of age living within
250,000very poor households with women of reproductive age (15-45years) in the Sylhet
and Moulvibazar districts of Bangladesh. The program adopts an integrated approach to
nutrition specific and nutrition sensitive interventions and aims to develop a sustainable
and replicable model that can be scaled. Suchana is funded by the UK Department for
International Development (DFID) and the European Union (EU) and is implemented by a
consortium of eight partners, including Save the Children, iDE, WorldFish, Helen Keller
International, and implementing agencies CNRS, RDRS and FIVDB. icddr,b is responsible
for carrying out the impact monitoring of the program.
In Suchana iDE provide technical support the Implementing Partners and Technical
Partner staffs to strengthening the market linkage and capacity building of consortium
staff on market-based approaches. iDE also established processes and learning from
decades of experience in market-based development into an easy to implement approach
and talking into account gender and nutrition sensitive income generating activities poor
and moderate poor household. This initiative will help the poor people to improve their
livelihoods and purchasing nutritious food. Overall iDE's technical advisory support to the
program is aiming to achieve better nutrition through improved economic status.
Both iDE and Social Marketing Company Limited have come together to strengthen the
input supply system in the Suchana working areas for further scale up opportunities.
Social Marketing Company (SMC):
8. Social Marketing Company Limited, SMC today is a large and successful social marketing
of products and services in family planning, maternal and child health, nutrition, and
female hygiene. The private Social Marketing Company has a research and training
division, conducting research on cropping and farming system, applying demonstration
and conducting the promotional meeting with the input retailer & beneficiary group.
According to the 2014 Bangladesh Demographic and Health Survey (BDHS), one-third of
family planning users in the country are using SMC-marketed contraceptive brands.
Among methods, 62.0% of all condom users, 44.0% of pill users and over 18.0% of all
inject able users rely on SMC contraceptives to meet their family planning contraceptive
needs. SMC is, therefore, the largest and most successful partner of the Government of
Bangladesh (GOB) in the effort to reduce population growth. SMC has made an enormous
contribution in meeting the country’s MDG 4 and 5 goals, having saved innumerable lives
of women and children through family planning and ORS over many years
Awareness campaign background
Menstrual Hygiene Management (MHM) in the adolescent groups is huge threatened to
adolescent girls especially in Sylhet division of the country, most of the girls whose are
using unhygienic cloth and other means to manage the period. Due to adolescent girls are
not having knowledge on theMHM and their effect in the reproductive system, and myths
and shame around menstruation, embarrassment, and discomfort during menstruation
because they lack access to information affordable and preferred products, private and
safe facilities. Therefore, it is very import to facilities, increasing accessing to affordable
and hygienic sanitary materials, delivering creative awareness campaigns and policy and
developing capacity of the local stakeholders to promote MHM. Nevertheless, sanitation
and hygiene in the adolescent groups remains challenging.
The event was jointly facilitate by WASH LSP, MR and assisted by Suchana Project in
collaboration with SMC by 50% cost sharing. In the event, adolescent girls raised their
concern about importance of WASH, nutrition and adolescent reproductive health and
hygiene. Through this event Adolescents are very much keen to use of those sanitary
napkin and other WASH related product but they want to know the products how to get
in their community. MR and WASH LSP ensures them to supply all those products with
doorstep service for their better health within affordable prices.
Purpose of Awareness campaign:
▪ Introduced to MNR and Local WASH LSP and their role for adolescent club.
9. ▪ To expand link with MNR and Adolescent girls in the club for avail service.
▪ To increased knowledge on Adolescents health like early pregnancy, early marriage,
menstruation and hygiene and under nutrition.
▪ To provide sanitary napkin for adopt practice during menstruation period.
▪ To exhibition of WASH Technology for improved sanitation.
▪ To increase awareness among adolescent girls on menstrual hygiene, nutrition,
WASH and sanitation, and empower girls for greater socialization.
▪ To increase access to WASH and nutrition products and services at the community
level as well as doorsteps of the HHs in rural areas.
▪ To ensure safe disposal of sanitary napkins in an environment friendly manner.
Awareness campaign objective
▪ To increase awareness among adolescent girls on menstrual hygiene, nutrition, WASH
and sanitation, to improve the quality of life of the future generation.
▪ Dissemination of knowledge at grass-root level is important for change in the attitude
of the adolescent girls and women.
▪ Going beyond the adolescent groups to support mothers, and relatives, on positive
social norms for MHM is essential to addressing adolescent girls need.
▪ Assist communities adolescent girl and women to become more aware of the WASH
and nutrition products and services of individuals, households and community
▪ To increase women’s access to market
Detail awareness campaign Aids and materials, methodology and duration
Campaign’s Aids and Material
o Participant registration/ attendance sheet
o Laptop, multimedia, Projector, video documentary, Flip chart, etc.
Methodology & duration:
To ensure the awareness campaign were on the right track and the participants were
learning, involved and satisfied refection on the proceedings of the each event. The 50-
awareness campaign 2.5 hour long, each day 2 awareness campaign.
o Video show,
o Presentation
o Discussion
10. o Question and answer
Awareness campaign audience:
This campaign will be arranged with combined or full participation of adolescent girl club
member, MNR, LSP, local govt representative, school head master, SMC and iDE 2hr long
awareness campaigns.
Before you start planning an awareness campaign, it is important to address the following
questions:
o Who is the best audience for the messaging?
o What methods of communication will be most effective to influence your target
audience and motivate to change their behavior?
o Will your audience identify with a need to change a behavior or take action?
o What objections might the target audience have?
o What other organizations or groups in your community target similar audiences or
have similar goals? How can your organization collaborate and partner with other
groups?
Awareness campaign Venue:
Awareness campaign Venue should be in union level, venue must be sweet able for
adolescent girl. Venue maybe in school, union parishad, or any sweet able house.
o Adequate space for all the participants and conducting training.
o Stationaries like flip chart, banner, multimedia, projector, generator, sound system
o Adequate air and atmosphere
o Good room lighting with plenty of sunlight/light
o Any sweet able place where adolescent girl freely to talk and easily participate.
Key outcome of awareness campaign:
o Adolescent group and community women aware about on menstrual hygiene
management, early marriage, gender issues, drug addiction, and nutrition to
improve the quality of life of the future generation.
o 5000 adolescent girl aware as well as get one free sanitation napkin for use and
understand its benefit. In addition, increased to use of sanitary napkin during
menstruation period.
11. o Adolescent girl and women have easy access about this products and information
o Mobile retailer customer’s volume increase as well as products sales increases.
o Public and private engagement sector actors
o Private sector 50% cost sharing for this each event.
o Dissemination of knowledge at grass-root level adolescent girls and women.
About the organizing Team & Facilitators
iDE-Suchana & SMC team organized 50 awareness campaign in different upazila and
different union Sylhet and Moulvibazar. To aware the secession the participants on
Mobile Nutrition Retailers (MNR), WASH LSP, iDE suchana & SMC staff Sylhet and
Moulvibazar representative. Participants enjoyed all sessions very much by participated
all the events, discussion, open question and answers session, product, supply chain etc.
Finally the event is possible to change the knowledge and behavior level but not enough
to change the attitude in this short session.
Quotation of participants
● I do not know before the disadvantages of using unhygienic cloth during periods,
and my thinking sanitary napkin price so high but today I know it is so cheap, I use
it. (Momota Begum, Alapur, Daokolosh, Bishwanath)
● I understood about the importance of safe sanitary napkin and WASH (Amina, Choto
Dharari, Doyamir, Osmaninagar)
● I do not go school during my period, I know from this session that it’s a taboo, now
I want to go school during my period use sanitary napkin.(Samsunahar, Ibrahimpur,
Sadipur, Osmaninagar)
Opening and Closing
At the beginning, Suchana different senior staff welcomed all participants of awareness
campaign and discussed about the objective of the event. After that give opening speech
and declared inauguration of the program.
SMC staff & MNR delivered closing speech with vote of thanks to iDE Bangladesh for
organizing this type of effective awareness campaign with adolescent girl. To increase
awareness among adolescent girls on menstrual hygiene, nutrition, WASH and sanitation,
to improve the quality of life of the future generation. Finally, MNR thanks to all because
of their active participation in the training with patience and attention.
12. Positive changes:
o Now MNR capable to motivate customer and deal make with relevant private sector.
o After the adolescent awareness, campaigns MNRs started a good business
environment in the community through this adolescent girl. Now the community
clients getting services at their doorsteps, the female clients easily shared their
problems, and MNR provide quality service & earn more money.
o Now MNR think that this types of awareness campaign help to increase their income.
o MNR think that if she also incorporate health service like (blood pressure
measurement, diabetes checkup, seasonal fever etc. ) then sales increase double.
o Now the MNR identified their permanent and seasonal clients through campaign,
Demand creation/ sales meeting and door-to-door visit.
o Now they think to add new products in her basket like savlon cream & shop, shampoo,
pregnancy test strip, mobile card, vegetable seed packet, women undergarments,
different Condom, Pill etc.
o MNR maintain their income and expenditure register
Limitations:
• The field staff of implementing partners and TP has not enough support to materialize
the approach at the community level.
• The adolescent awareness, campaigns had a rush to close the program by February
2019.
• It was new event for all of us, that’s why participant selection, sitting, distribution, time
management, invitation social elite, not so organized.
• The training were scheduled 2 event in 1 day which hampered and delayed the event in
Some cases due to distance and bad rural road communication.
• The income data was not analyses due to time constraints
Recommendations:
o These types of awareness campaign build trust, -based relationship among MNR,
SMC, WASH LSP and BoP consumers.
o Awareness campaign per day 1 event, not more then 2.
o MNR should provide enough time for door-to-door product selling and demand
collection.
o IGA glossary shop mapping and linkage with SMC for ensure better supply chain
13. o Need more Courtyard Session and Door 2 Door Session required for practical
demonstration on how product sells.
o More practical experience should be shared with the MNR and customer
Annex 1: Training Schedule
SL
.
Name ofMNR Contact Number
Awareness
campaignsDate
Union Upazilla District
Name of
IP
1 FatemaBegum 01728-187458 06-Jan Deokolosh Bishwanath Sylhet RDRS
2 RahenaBegum 01735-594724 07-Jan Doyamir Osmani Nagar Sylhet RDRS
3 SuhenaBegum 01782-526414 07-Jan Sadipur Osmani Nagar Sylhet RDRS
4 SalmaBegum 01703-002614 08-Jan Pritimpasa Kulaura Moulvibazar CNRS
5 AklimaAkhter 01760-138286 09-Jan Pritimpasha Kulaura Moulvibazar CNRS
6 Bindu Rani Pal 01745-311365 09-Jan Kormoda Kulaura Moulvibazar CNRS
7 Jesmin Sultana 01774-761766 10-Jan BoromChal, Kolbaria Kulaura Moulvibazar CNRS
8 Usah rani 1747639281 10-Jan potonusar kamalganj Moulvibazar CRS
9 MalekaBegum 01734-025557 13-Jan MoglaBazar Dakshin Surma Sylhet FIVDB
1
0
HasinaBegum 01764-280616 14-Jan PurbaDhigirpar Kanaighat Sylhet FIVDB
1
1
MoymonaBegum 01794-360998 14-Jan Jhingabari Kanaighat Sylhet FIVDB
1
2
RehimaBegum 01733-975138 15-Jan Dakshin Banigram Kanaighat Sylhet FIVDB
1
3
SultanaBegum 01727-283598 15-Jan Kanaighat Sadar Kanaighat Sylhet FIVDB
1
4
HalimaBegum 01772-291864 16-Jan Chiknagul Jaintiapur Sylhet FIVDB
1
5
ProtimaRani Pal 01782-523158 16-Jan Nijpat Jaintiapur Sylhet FIVDB
1
6
NilimaAkhter 01736-147082 17-Jan Kayastoghat, Balaganj Sylhet RDRS
1
7
RokiyaBegum 01778-961332 17-Jan Sharifganj Golapganj Sylhet RDRS