The Himalaya Drug Company was established in 1930 in Bangalore, India. It produces Ayurvedic healthcare products that are sold in 92 countries worldwide. Its flagship product is Liv.52, an herbal liver formulation introduced in 1955 that has been backed by over 215 clinical trials. The company has expanded its product lines to include other herbal formulations as well as nutrition, animal health, baby care, and personal care products. It focuses on researching and developing herbal products backed by clinical studies to ensure safety and efficacy.

2. The Himalaya Drug Company is a company
established by M Manal in 1930.
Based in Bangalore, India.
Produces health care products under the
name Himalaya Herbal Healthcare whose products
include Ayurvedic ingredients.
It is spread across locations in India, the United States,
the Middle East, Asia and Europe. While its products
are sold in 92 countries across the world.
The company has more than 290 researchers that
utilize Ayurvedic herbs and minerals.
 An Hepatic Drug, named Liv.52, is its flagship
product, first introduced in 1955. Liv.52 to date has
now over 215 clinical trials backing it.

3.  Liv. 52 "a liver formulation that ensures optimum liver
function.
 In addition, the Himalaya Drug company soon
introduced several other products, such as Cystone,
Bonnisan and Rumalaya forte.
 In the 1930s, the company was based in Dehradun, but
subsequently it advanced to Mumbai and extended
across India.
 Then, in 1975, it established a factory in Makali,
Bangalore.
 In 1991, the company moved its research and
development facility to Bangalore.
 Himalaya Global Holdings Ltd. is the Parent
Organization of Himalaya The Drug Co.

4. Meraj Manal

7. Pharmaceuticals
Nutrition
Animal Health
Baby Care
Personal Care

8. Pharmaceuticals

9. Inspired by Ayurveda, Himalaya’s pharmaceutical
range, promoted exclusively through doctors,
addresses multiple health condition.
Derived from herbs, each product is backed by eight to
ten years of research, undergoing clinical trails,
mutagen studies and toxicity tests to ensure safety and
efficacy.
Himalaya is ranked 31 amongst 500 top
pharmaceutical co. in India.
Himalaya’s brands, liv.52, Cystone, Bonnisan, and
Septilin are leaders in categories.
In fact, Liv.52, a hepato-protective, is the only herbal
medicine to be ranked amongst the top ten bestselling
medicines in the country.

10. Nutrition

11. The Himalaya promise is, quite simply the promise of
a richer life through natural products that improve
health well being.
Its product range includes “Head-to-Toe” Health care.
Its well researched herbal solutions benefit the
consumer naturally.

12. Animal Health

13.  The himalaya’s has extended its expertise in phyto-
pharmaceuticals to create natural drugs for animal health
care.
 Himalaya’s companion animal care range has been
developed for the daily care of sensitive pets like dogs and
cats.
 Himalaya believes that natural health solutions work best
for animals too.
 Himalaya offer herbal remedies and daily care products for
animals, specifically livestock, poultry, aquaculture and
pets.
 The range comprises calcium supplement for bone
development in animals, herbal feed supplement for fish
livestock and poultry and natural grooming products.

14. Baby Care

15. Himalaya’s doctor-endorsed Baby care range from
naturally derived ingredients is thoroughly assessed
for mildness to baby’s delicate skin, hair and eyes.
Keeping hygiene and baby’s comfort as our top most
priorities, the products address conditions like diaper
rash and infantile dry skin.
Himalaya’s have divided the range into ‘pre-bath’,
‘bath’ and post bath categories, with especially
designed products for each.

16. Personal Care

17. Himalaya’s personal care range was born out of the
research strength of the pharmaceutical products.
By bringing the credibility of pharmaceutical research
to personal care portfolio, Himalaya’s offer solution-
based products that cater to daily personal care need.
The range offers the goodness of natural solutions for
everyday use, with no side effects.
Made from herbs that are gentle and safe, the range
includes skincare, hair care, oral care and healthcare
products.

18. SWOT ANALYSIS

19.  Strong financial backup.
 Qualified staff.
 Providing the customers what they want.
 Targeting both urban and rural markets.
 Eco-friendly herbal products.
 Use of natural fluoride in place of fluoride used by other
companies.

20.  Due to high price of product it may be unaffordable for people
of rural areas to pay for the product.
 Ayurvedic product.
 Giant competitors in the market like Colgate, Pepsodent that
are already established in the market.

21.  High investment and growth.
 Growth will occur because of eco-friendly toothpaste.
 As it is a daily usable commodity so co. is using intensvie
distribution technology so that it will be available at every shop
due to which sales of the company’s will be increased day by
day.
 As the world is becoming a global village so company had also
an opportunities to grow globally.

22.  As the company is entering in to new market and launching a
new product so there is always chances of failure of product.
 Company has to face lots and lots of competition from the
competitors already present in the market.
 It is an Ayurvedic product and there are so many International
companies present in the market so it a threat for the company.

23.  Himalaya’s mission to make herbal wellness a part of every
home. We want to be the most trusted company in scientific
herbal health care and most admired for our ethics, values and
commitment to sustainability.
 “Establish Himalaya as a science-based, problem-solving, head
to heel brand, harnessed from nature’s wealth and characterized
by trust and healthy lives”.
 “Develop markets worldwide with an in-depth and long term
approach, maintaining at each step the highest ethical
standards”.
 “Ensure that each Himalaya employee strongly backs the
Himalaya promise to exceed the expectations of the consumer,
each and every time. Nothing less is acceptable.”