The document provides an introduction and overview of D.S. Group, an Indian conglomerate operating in various industries such as FMCG, packaging, hospitality, cement, and others. It discusses the founders and history of the company. It also outlines the company profile, board of directors, corporate social responsibility initiatives, key product categories including pan masala, mouth fresheners, tobacco, foods and beverages, and spices. Finally, it performs a basic SWOT analysis of the company's strengths, weaknesses, opportunities, and threats.
The document is a market survey report on Tulsi Sada pan masala conducted by Chiraj, a student at RIMT-IMCT, as part of their summer training project at D.S. Group. It provides an introduction to D.S. Group, which was founded in 1929 and has grown to become a Rs. 1600 crore conglomerate. It then outlines the objectives of the market survey, which was to analyze the market share and availability of Tulsi Sada in Saharanpur city relative to other brands. The document presents findings that Rajnigandha holds a major share of the tobacco market in Saharanpur due to its high quality and taste.
The document summarizes Haldiram's, a major Indian snacks company. It discusses Haldiram's history beginning as a small shop in Bikaner, India. It now has a $4 million brand with products in stores across countries like the USA, UK, and Middle East. The document also analyzes Haldiram's SWOT, products (focusing on savory snacks), distribution network, target markets, production capacity, and processes like claim settlements.
Haldiram's is a leading Indian snack food company established in 1941 in Bikaner, Rajasthan. It offers a wide range of Indian snacks, sweets, and other food products. Namkeens contribute close to 60% of Haldiram's total revenues and are its main product focus. The company sources high quality raw materials from across India and customizes its products to suit different regional tastes. Haldiram's holds various quality certifications and has received several awards for its food products.
Haldiram's is a major Indian snacks and sweets manufacturer founded in 1937 in Bikaner, Rajasthan. It has manufacturing plants in several Indian cities and exports products worldwide. The document discusses Haldiram's marketing strategies, with a focus on its marketing mix of product, price, place, and promotion. It also reviews Haldiram's history and objectives, including studying the company's products/services, marketing strategies, brand loyalty, consumer behavior, and competitors to develop recommendations.
MBA marketing (summer internship report)MANUJ SINGH
The document is a marketing internship report submitted by Manuj Singh to Dr. Sanjeev Arora at Graphic Era University in Dehradun, India. The report focuses on the marketing strategies of Mahindra & Mahindra, an Indian automaker, with special reference to their SUV model Mahindra Scorpio. The report includes sections on the company profile, milestone achievements, product profiles of various Mahindra vehicles, research methodology used in the study, data analysis and findings on marketing strategies.
The document summarizes information about Dabur Ltd., an Indian consumer goods company founded in 1884 by Dr. S.K. Burman to produce Ayurvedic medicines. It discusses Dabur's vision, products, acquisitions, market share, financial performance and CSR initiatives like projects to improve access to water and sanitation for women and girls. Dabur has a presence across India and international markets and maintains high credit ratings due to its leadership in the consumer products industry.
Project reports_Mahindra n Mahindra Supply chain managemntVishal Kakuva
Kanban is a lean manufacturing concept used in supply chain management. It uses visual signals or cards to trigger the replenishment or production of materials or goods. At Toyota, kanban was developed to maintain improvements in production by reducing excess inventory. It works by controlling the rate of replenishment between processes through kanban cards or signals that provide permission to produce. This pull-based system allows production to be determined by actual customer demand rather than forecasts, improving inventory management and responsiveness throughout the supply chain.
The document is a summer internship project report submitted by Rohit Singh about his internship at DS Drinks & Beverages Pvt. Ltd. It discusses the company profile of Dharampal Satyapal Group which owns DS Drinks & Beverages. It covers the group's history, expansion into various business sectors including FMCG, packaging, hospitality, and more. It also discusses the mineral water industry in India, catch beverages' competitors and target markets, and Rohit Singh's research methodology and objectives during the internship.
The document is a market survey report on Tulsi Sada pan masala conducted by Chiraj, a student at RIMT-IMCT, as part of their summer training project at D.S. Group. It provides an introduction to D.S. Group, which was founded in 1929 and has grown to become a Rs. 1600 crore conglomerate. It then outlines the objectives of the market survey, which was to analyze the market share and availability of Tulsi Sada in Saharanpur city relative to other brands. The document presents findings that Rajnigandha holds a major share of the tobacco market in Saharanpur due to its high quality and taste.
The document summarizes Haldiram's, a major Indian snacks company. It discusses Haldiram's history beginning as a small shop in Bikaner, India. It now has a $4 million brand with products in stores across countries like the USA, UK, and Middle East. The document also analyzes Haldiram's SWOT, products (focusing on savory snacks), distribution network, target markets, production capacity, and processes like claim settlements.
Haldiram's is a leading Indian snack food company established in 1941 in Bikaner, Rajasthan. It offers a wide range of Indian snacks, sweets, and other food products. Namkeens contribute close to 60% of Haldiram's total revenues and are its main product focus. The company sources high quality raw materials from across India and customizes its products to suit different regional tastes. Haldiram's holds various quality certifications and has received several awards for its food products.
Haldiram's is a major Indian snacks and sweets manufacturer founded in 1937 in Bikaner, Rajasthan. It has manufacturing plants in several Indian cities and exports products worldwide. The document discusses Haldiram's marketing strategies, with a focus on its marketing mix of product, price, place, and promotion. It also reviews Haldiram's history and objectives, including studying the company's products/services, marketing strategies, brand loyalty, consumer behavior, and competitors to develop recommendations.
MBA marketing (summer internship report)MANUJ SINGH
The document is a marketing internship report submitted by Manuj Singh to Dr. Sanjeev Arora at Graphic Era University in Dehradun, India. The report focuses on the marketing strategies of Mahindra & Mahindra, an Indian automaker, with special reference to their SUV model Mahindra Scorpio. The report includes sections on the company profile, milestone achievements, product profiles of various Mahindra vehicles, research methodology used in the study, data analysis and findings on marketing strategies.
The document summarizes information about Dabur Ltd., an Indian consumer goods company founded in 1884 by Dr. S.K. Burman to produce Ayurvedic medicines. It discusses Dabur's vision, products, acquisitions, market share, financial performance and CSR initiatives like projects to improve access to water and sanitation for women and girls. Dabur has a presence across India and international markets and maintains high credit ratings due to its leadership in the consumer products industry.
Project reports_Mahindra n Mahindra Supply chain managemntVishal Kakuva
Kanban is a lean manufacturing concept used in supply chain management. It uses visual signals or cards to trigger the replenishment or production of materials or goods. At Toyota, kanban was developed to maintain improvements in production by reducing excess inventory. It works by controlling the rate of replenishment between processes through kanban cards or signals that provide permission to produce. This pull-based system allows production to be determined by actual customer demand rather than forecasts, improving inventory management and responsiveness throughout the supply chain.
The document is a summer internship project report submitted by Rohit Singh about his internship at DS Drinks & Beverages Pvt. Ltd. It discusses the company profile of Dharampal Satyapal Group which owns DS Drinks & Beverages. It covers the group's history, expansion into various business sectors including FMCG, packaging, hospitality, and more. It also discusses the mineral water industry in India, catch beverages' competitors and target markets, and Rohit Singh's research methodology and objectives during the internship.
This document provides information on Godrej Group, an Indian conglomerate founded in 1897. It discusses the origin and founder of Godrej, gives a brief history of the company's expansion over the decades into various sectors like FMCG, consumer electronics, engineering, IT, and more. The document also outlines Godrej's vision, management structure, strategies around being a first mover and pursuing globalization, and functional strategies focused on quality and efficiency. HR practices and CSR initiatives of the Godrej Group are also mentioned.
This document presents a marketing plan for Haldiram's namkeens (salty snacks) in Delhi, India. It includes an introduction to Haldiram's history and founders. It then discusses the company's mission, competitors, research methodology, growth plans, SWOT analysis, marketing mix, market segmentation, and conclusion. Key competitors identified are Frito-Lay, ITC, and Parle. The analysis finds that brand awareness and loyalty for Haldiram is very high among retailers and consumers in Delhi, though some younger consumers prefer competitors like Lehar and Bikano for certain products.
Brand Loyalty and Consumer Buying Behaviour towards maggiUtkarsh Verma
A Project on the consumer buying behaviour and brand loyalty towards nestle maggi after the recent ban that it went through,
this project focuses on each aspect of the brand internally and externally to analyse and interpret the results after proper research.
The document provides information about Arindam Majumder's final project on Patanjali Dant Kanti for his PGDM program. It includes sections on the FMCG sector size and rural market in India growing from $9.2 billion in 2009 to $29.4 billion in 2016. It also provides details about Patanjali Ayurved Limited such as its founder, headquarters, revenues growing from Rs. 2009-10 crores to Rs. 2016-17 crores. The functions of the HR manager and recruitment process at Patanjali are described along with training methods provided to different job profiles.
Patanjali: Business Model and effects on the FMCG sector in IndiaMihir Sangodkar
1) Detailed company analysis of Patanjali including marketing mix, brand management, product development, distribution, supply chain, procurement,company policies.
2) Value chain analysis to determine the nature and degree of impact on the FMCG sector
Patanjali Ayurveda Limited is an Indian FMCG company founded in 2005 by Baba Ramdev, Acharaya Ramkrishna, and Pankaj Shrivastava. It manufactures herbal and mineral products across food, beverages, cleaning agents, personal care, and ayurvedic medicines. Patanjali has experienced exponential growth, with revenues increasing from 163 crore in 2009-10 to an estimated 5,000 crore in 2015-16, making it the fastest growing FMCG company in India. The company's vision includes becoming a top ayurvedic company globally and reinventing traditional Indian knowledge of yoga and ayurveda, while its mission focuses on producing quality
Marketing Activities & Customer Response for HyperCity, Pune.
To find out Customer Buying Behavior.
To find out Customer Satisfaction with HyperCity.
To find out product availability in store by customers response.
To find out shopping experience in store.
This presentation will give you an insight into the great organization "PATANJALI" which is competing with great giants in the FMCG sector and taking a credible amount of their share in the product category in which they are also present.
The DS Group started in 1929 as a manufacturer of fragrances and diversified into tobacco products in the 1930s-1950s, becoming a leader in India with brands like Baba and Rajnigandha. In the 1980s they expanded into food and beverages by acquiring Hi-Tech Foods and launching products like Catch salt. The DS Group uses a customer-driven strategy of closely meeting customer needs through new product innovations, obtaining feedback, and building loyalty programs to gain customer referrals.
This document provides an overview of Haldiram's, a major Indian snacks and sweets manufacturer. It discusses Haldiram's history, founding in 1937 in Nagpur, and product exports worldwide. Strengths include brand awareness, variety, quality, and taste. Weaknesses include less advertising compared to competitors and limited outlets in North India. Opportunities exist to expand reach in India and abroad, increase outlets, and innovate new products. Threats include customer preference for western snacks and increased competition.
The document summarizes an internship report at Madhur Dairy. It discusses the objectives of the internship which were to understand the operations of various departments, learn new production methods, and study the organizational structure. It provides background on the dairy industry in India and Gandhinagar District Cooperative Milk Producers' Union Ltd (Madhur Dairy). It describes the company's establishment, facilities, products, and awards received for performance and innovation.
Patanjali Ayurved Limited is an Indian FMCG company. Manufacturing units and headquarters are located in the industrial area of Haridwar while the registered office is located at Delhi. The company manufactures mineral and herbal products.
±For Education Purpose Only
The document is an organizational study report on Star PVC pipes & fittings conducted during an internship in 2011. It provides an overview of the company, including its background, vision, mission, products, departments, and production centers. Star Plastics is a leading manufacturer of PVC pipes and fittings in South India, with the vision to provide high-quality products and meet customer needs through research and innovation. The company has seven departments and five production centers across India and Dubai.
Tata Steel is an Indian steel company and subsidiary of Tata Group. It has manufacturing operations in 26 countries and employs around 80,500 people. Some key points:
- Tata Steel was established in 1907 and is headquartered in Mumbai, India. It acquired UK steelmaker Corus in 2007 in its largest international acquisition.
- It has an annual crude steel capacity of 25.3 million tonnes and is the 11th largest steel producer globally.
- The company's vision is to be a global benchmark in value creation and corporate citizenship through excellence of people, innovation, and conduct.
- Tata Steel has manufacturing facilities in India, Europe, Southeast Asia and produces a variety of
Cipla was founded in 1935 in Mumbai, India as Chemical Industrial and Pharmaceutical Laboratories and was renamed to Cipla in 1984. It has established five manufacturing plants, primarily in Maharashtra. The company is led by the Hamied brothers, with Dr. Y.K. Hamied serving as Chairman and Managing Director. Cipla has four plants in Maharashtra and one in Karnataka that produce bulk drugs and formulations. In 2007-08, Cipla's sales crossed $1 billion and domestic sales grew over 13% while exports grew about 23% that quarter.
A study on customer satisfaction towards honda activaHardik Ranpariya
This document provides a literature review on customer relationship management (CRM) strategies in the automobile industry, specifically related to Honda Motors. It discusses how Honda uses a customer loyalty program called Good Life Passport to build relationships. It also describes Honda's CRM and dealer management system for integrating sales across 1200 dealers in India. The literature highlights the importance of having the right product, distribution, CRM, and after-sales service to compete in the automobile sector. Overall, the review examines how Honda and other companies like Hero MotoCorp, Caterpillar, and Bajaj Auto use CRM to improve customer value, service, and brand differentiation.
An insightful and aesthetically appealing presentation on India's leading organized food brand - Haldiram, its marketing strategies as well as sales and distribution techniques.
Cipla is an India-based global pharmaceutical company whose goal is to ensure affordable medicine for all patients. It has a mission to be a leading healthcare provider using innovation and technology. Cipla has a competitive advantage of low-cost manufacturing through reverse engineering and a relative low-cost, high-skilled workforce in India. It is expanding globally through partnerships and acquisitions as patents expire on blockbuster drugs. Cipla is investing more in R&D and talent to develop new drugs and sustain its growth in international markets.
This document provides an introduction and overview of D.S. Group, an Indian conglomerate operating in various industries. It discusses the company's founders and history beginning in 1929 with a perfume shop. It also outlines the company's diversification into sectors like FMCG, packaging, hospitality, rubber, cement, and other businesses. The document details D.S. Group's portfolio of brands such as Baba, Tulsi, Rajnigandha, Pass Pass, and Catch. It provides an overview of the company's board of directors and corporate social responsibility initiatives focused on education, health, and employment generation.
THIS PRESENTATION IS TO BE PRESENTED ON THE TOPIC OF BRAND AWARENESS. THE CONTENTS ARE TO IN THE COMPANIES SCENARIO. HOW THE COMPANY IS TO BE IN THE MARKET FOR EACH OF THEIR PRODUCTS OF KSDL
This document provides information on Godrej Group, an Indian conglomerate founded in 1897. It discusses the origin and founder of Godrej, gives a brief history of the company's expansion over the decades into various sectors like FMCG, consumer electronics, engineering, IT, and more. The document also outlines Godrej's vision, management structure, strategies around being a first mover and pursuing globalization, and functional strategies focused on quality and efficiency. HR practices and CSR initiatives of the Godrej Group are also mentioned.
This document presents a marketing plan for Haldiram's namkeens (salty snacks) in Delhi, India. It includes an introduction to Haldiram's history and founders. It then discusses the company's mission, competitors, research methodology, growth plans, SWOT analysis, marketing mix, market segmentation, and conclusion. Key competitors identified are Frito-Lay, ITC, and Parle. The analysis finds that brand awareness and loyalty for Haldiram is very high among retailers and consumers in Delhi, though some younger consumers prefer competitors like Lehar and Bikano for certain products.
Brand Loyalty and Consumer Buying Behaviour towards maggiUtkarsh Verma
A Project on the consumer buying behaviour and brand loyalty towards nestle maggi after the recent ban that it went through,
this project focuses on each aspect of the brand internally and externally to analyse and interpret the results after proper research.
The document provides information about Arindam Majumder's final project on Patanjali Dant Kanti for his PGDM program. It includes sections on the FMCG sector size and rural market in India growing from $9.2 billion in 2009 to $29.4 billion in 2016. It also provides details about Patanjali Ayurved Limited such as its founder, headquarters, revenues growing from Rs. 2009-10 crores to Rs. 2016-17 crores. The functions of the HR manager and recruitment process at Patanjali are described along with training methods provided to different job profiles.
Patanjali: Business Model and effects on the FMCG sector in IndiaMihir Sangodkar
1) Detailed company analysis of Patanjali including marketing mix, brand management, product development, distribution, supply chain, procurement,company policies.
2) Value chain analysis to determine the nature and degree of impact on the FMCG sector
Patanjali Ayurveda Limited is an Indian FMCG company founded in 2005 by Baba Ramdev, Acharaya Ramkrishna, and Pankaj Shrivastava. It manufactures herbal and mineral products across food, beverages, cleaning agents, personal care, and ayurvedic medicines. Patanjali has experienced exponential growth, with revenues increasing from 163 crore in 2009-10 to an estimated 5,000 crore in 2015-16, making it the fastest growing FMCG company in India. The company's vision includes becoming a top ayurvedic company globally and reinventing traditional Indian knowledge of yoga and ayurveda, while its mission focuses on producing quality
Marketing Activities & Customer Response for HyperCity, Pune.
To find out Customer Buying Behavior.
To find out Customer Satisfaction with HyperCity.
To find out product availability in store by customers response.
To find out shopping experience in store.
This presentation will give you an insight into the great organization "PATANJALI" which is competing with great giants in the FMCG sector and taking a credible amount of their share in the product category in which they are also present.
The DS Group started in 1929 as a manufacturer of fragrances and diversified into tobacco products in the 1930s-1950s, becoming a leader in India with brands like Baba and Rajnigandha. In the 1980s they expanded into food and beverages by acquiring Hi-Tech Foods and launching products like Catch salt. The DS Group uses a customer-driven strategy of closely meeting customer needs through new product innovations, obtaining feedback, and building loyalty programs to gain customer referrals.
This document provides an overview of Haldiram's, a major Indian snacks and sweets manufacturer. It discusses Haldiram's history, founding in 1937 in Nagpur, and product exports worldwide. Strengths include brand awareness, variety, quality, and taste. Weaknesses include less advertising compared to competitors and limited outlets in North India. Opportunities exist to expand reach in India and abroad, increase outlets, and innovate new products. Threats include customer preference for western snacks and increased competition.
The document summarizes an internship report at Madhur Dairy. It discusses the objectives of the internship which were to understand the operations of various departments, learn new production methods, and study the organizational structure. It provides background on the dairy industry in India and Gandhinagar District Cooperative Milk Producers' Union Ltd (Madhur Dairy). It describes the company's establishment, facilities, products, and awards received for performance and innovation.
Patanjali Ayurved Limited is an Indian FMCG company. Manufacturing units and headquarters are located in the industrial area of Haridwar while the registered office is located at Delhi. The company manufactures mineral and herbal products.
±For Education Purpose Only
The document is an organizational study report on Star PVC pipes & fittings conducted during an internship in 2011. It provides an overview of the company, including its background, vision, mission, products, departments, and production centers. Star Plastics is a leading manufacturer of PVC pipes and fittings in South India, with the vision to provide high-quality products and meet customer needs through research and innovation. The company has seven departments and five production centers across India and Dubai.
Tata Steel is an Indian steel company and subsidiary of Tata Group. It has manufacturing operations in 26 countries and employs around 80,500 people. Some key points:
- Tata Steel was established in 1907 and is headquartered in Mumbai, India. It acquired UK steelmaker Corus in 2007 in its largest international acquisition.
- It has an annual crude steel capacity of 25.3 million tonnes and is the 11th largest steel producer globally.
- The company's vision is to be a global benchmark in value creation and corporate citizenship through excellence of people, innovation, and conduct.
- Tata Steel has manufacturing facilities in India, Europe, Southeast Asia and produces a variety of
Cipla was founded in 1935 in Mumbai, India as Chemical Industrial and Pharmaceutical Laboratories and was renamed to Cipla in 1984. It has established five manufacturing plants, primarily in Maharashtra. The company is led by the Hamied brothers, with Dr. Y.K. Hamied serving as Chairman and Managing Director. Cipla has four plants in Maharashtra and one in Karnataka that produce bulk drugs and formulations. In 2007-08, Cipla's sales crossed $1 billion and domestic sales grew over 13% while exports grew about 23% that quarter.
A study on customer satisfaction towards honda activaHardik Ranpariya
This document provides a literature review on customer relationship management (CRM) strategies in the automobile industry, specifically related to Honda Motors. It discusses how Honda uses a customer loyalty program called Good Life Passport to build relationships. It also describes Honda's CRM and dealer management system for integrating sales across 1200 dealers in India. The literature highlights the importance of having the right product, distribution, CRM, and after-sales service to compete in the automobile sector. Overall, the review examines how Honda and other companies like Hero MotoCorp, Caterpillar, and Bajaj Auto use CRM to improve customer value, service, and brand differentiation.
An insightful and aesthetically appealing presentation on India's leading organized food brand - Haldiram, its marketing strategies as well as sales and distribution techniques.
Cipla is an India-based global pharmaceutical company whose goal is to ensure affordable medicine for all patients. It has a mission to be a leading healthcare provider using innovation and technology. Cipla has a competitive advantage of low-cost manufacturing through reverse engineering and a relative low-cost, high-skilled workforce in India. It is expanding globally through partnerships and acquisitions as patents expire on blockbuster drugs. Cipla is investing more in R&D and talent to develop new drugs and sustain its growth in international markets.
This document provides an introduction and overview of D.S. Group, an Indian conglomerate operating in various industries. It discusses the company's founders and history beginning in 1929 with a perfume shop. It also outlines the company's diversification into sectors like FMCG, packaging, hospitality, rubber, cement, and other businesses. The document details D.S. Group's portfolio of brands such as Baba, Tulsi, Rajnigandha, Pass Pass, and Catch. It provides an overview of the company's board of directors and corporate social responsibility initiatives focused on education, health, and employment generation.
THIS PRESENTATION IS TO BE PRESENTED ON THE TOPIC OF BRAND AWARENESS. THE CONTENTS ARE TO IN THE COMPANIES SCENARIO. HOW THE COMPANY IS TO BE IN THE MARKET FOR EACH OF THEIR PRODUCTS OF KSDL
Consumer behaviour towards mysore sandal soapalakunte
The document provides information about a project report submitted to Karnataka University on consumer behavior towards Mysore Sandal Soap by Karnataka Soaps and Detergents Limited (KS&DL) in Bangalore. It includes details about KS&DL such as its inception in 1918, product portfolio including Mysore Sandal Soap, and certifications like ISO 9001 and ISO 14001. The project aims to understand consumer preferences for Mysore Sandal Soap and analyze factors influencing their purchase behavior. Primary and secondary research methods are used to collect and analyze data.
Rajesh Deshpande is a regional manager based in Bangalore with over 20 years of experience in advertising sales and business development. He has extensive experience handling clients and developing media brands. Some of the clients and brands he has worked with include Wipro, ITC, Titan, Sakal Media Group publications and TV channels like SAAM Marathi. He has a track record of successful brand integrations and campaigns that increased sales and achieved clients' objectives. Rajesh holds an MBA in marketing and several other qualifications.
Trancend|Orb - Adding value to corporate brandsPrathish Nair
This document provides information about Trancend|Orb, a brand consulting and design studio. It discusses why the company was founded to help clients transform their ideas and businesses through memorable brand strategies and identities. It outlines the services Trancend|Orb provides such as brand strategy, naming, architecture, visual identity design, and training. It also shares details about some of the company's clients and projects.
This document is a summer training report submitted by Manchit Malhan towards fulfilling requirements for a graduate degree in business administration. The report focuses on understanding the pan masala industry and suggesting strategies to enhance sales and sales promotion activities for Pan Vilas pan masala. The report includes an introduction to the company profile, product profile, market introduction, and promotional techniques used. It also outlines the objectives, research methodology, analysis and findings, suggestions, and conclusion.
The document discusses Dabur India Limited, a leading FMCG company in India. It provides an overview of Dabur's business portfolio, leadership, vision, strategic business units and brands. It also summarizes Dabur's key milestones, sustainability initiatives, IT projects and discusses the importance of market research for the company.
The document provides an overview of the Tide brand of laundry detergent. It discusses Tide's early history when it was first introduced in the US in 1920. It evolved over time and was launched in India in 2000. The document outlines Tide's initial positioning as a premium product and its subsequent repositioning to target mass market segments. It also discusses Tide's advertising, sales promotion, and market segmentation strategies over time. The brand faces competition from other detergents like Rin and aims to expand its market reach through various initiatives.
Dainik Bhaskar- the fastest growing print media group in the country today, began its journey with a four- page newspaper form Bhopal (MP) in 1958 as one of the business by
the family by Late Dwarka Prasad Agarwal, the father of the chairman, Shri Ramesh
Chandra Agarwal. Ever since, Dainik Bhaskar launched its edition one after the other in MP. Gwalior in 1967, Indore in 1983, Jabalpur in 1987.
This document provides information about a project report submitted by Anita Sharma on the effectiveness of employee welfare activities at Godrej Consumer Product Limited in Malanpur, Madhya Pradesh, India. It includes an acknowledgement section thanking those involved in the project. The executive summary gives an overview of the report which examines the welfare measures provided by the company to employees. The document also includes information on the company profile, vision, mission, human resource initiatives, and rural development activities of Godrej Consumer Product Limited.
Project report on Brand awareness n Perception of ACC ltd.swati verma
- The document summarizes a study conducted on brand awareness and perception of ACC cement in Bilaspur, India.
- Data was collected through questionnaires from a sample of 100 customers in the Barmana area to analyze awareness and perception levels.
- Key findings included that most customers were aware of ACC and Ambuja as the main cement brands. When asked to purchase cement, about 50 customers thought of ACC while 45 thought of Ambuja.
- Most customers were found to be price sensitive but loyal to ACC up to a certain price limit, above which they may switch to other brands.
Tide is a detergent brand owned by Procter & Gamble. The document discusses Tide's market analysis and branding strategies in India. It was initially launched as a premium product but later repositioned itself by introducing more affordable options like Tide Naturals to target lower income segments. Tide analyzes competitors and differentiates its products based on price, stain removal, fragrance, and availability. Through innovations and an expanded product line, Tide aims to increase its market share in India's competitive detergent industry.
Anita Dongre is an Indian fashion designer who founded AND Designs India Limited. This academic report provides an overview of AND as a brand, including its history, mission, vision, brands, and founder Anita Dongre. The report also summarizes the brand's strategies around segmentation, targeting, positioning, consumer behavior, value chain, product development, retail management, marketing, branding, competition, and strategic planning. Research methodologies used to study the brand are outlined. In conclusion, the report provides a high-level summary of AND as a leading women's fashion brand in India.
CavinKare was established in 1983 by CK Ranganathan and had grown to become a dominant consumer products company in India. In 2004, Ranganathan and CEO Ramesh were reviewing plans to achieve the vision of making CavinKare a billion-dollar company by 2012. They identified expanding into new product categories and geographic regions as key challenges to sustain the company's high growth. The document provides background on CavinKare's founding, product portfolio, and strategies to identify consumer needs gaps not addressed by larger competitors to drive its success in India.
Rediffusion-Y&R is an Indian advertising agency founded in 1973 in Mumbai by three stalwarts: Diwan Arun Nanda, Ajit Balakrishnan, and Mohammed Khan. It is part of the global Young & Rubicam network with over 6,500 employees worldwide. Notable campaigns by Rediffusion-Y&R include ones for brands like Hamdard, Eveready, and Magnetic Maharashtra, the latter conceived to promote Maharashtra as a leading investment destination in India.
RSPL Group is a 3800 crore conglomerate engaged in manufacturing detergents, soaps, and personal care products. It has established manufacturing units across India to meet demand. The company is setting up new units in Raipur and Karnataka to increase its detergent manufacturing capacity to over 800000 MT annually. RSPL Group aims to provide superior products and the best value for consumers through continuous innovation and evolution.
This document provides information about a project report submitted by Piyush Agrawal for their Master of Business Administration degree. The report focuses on the distribution channel management of PepsiCo products in India. It includes sections on the introduction, research methodology, findings, analysis, conclusions and recommendations. The summary analyzes a distribution and marketing strategy for PepsiCo in India.
1. MARKET SURVEY OF TULSI SADA PAN MASALA
A PROJECT REPORT
Submitted by
Tarique Tahir
in partial fulfillment for the award of the degree of
MBA
2. ACKNOWLEDGEMENT
I take this opportunity to acknowledge all the support and guidance received from
various sectors without which this project would not have been completed and
meaningful.
I would like to particularly thanks our faculty members for their perpetual guidance
and Firstly , I would like to thanks Mr B. Bhuyan (Area Sales Head) in D.S. Group,
Assam for giving me the opportunity to work on this live and challenging project.
I would like to particularly thanks our faculty members for their perpetual guidance
and suggestions . The project proved to be constant challenge for me and all of them
guided me well to understand the Institution business at length and thoroughly. They
also took some valuable time from their busy schedule to take a review of my project
and providing me their valuable suggestions .
The support and guidance provided by all the mentors at the DS Group Noida was very
appreciable.
I would like to thanks my college , PIBM Pune due to which taking up a project with
D.S Group became possible.
3. TABLE OF CONTENTS
CHAPTER NO. TITLE PAGE NO
EXCUTIVE SUMMARY
1. INTRODUCTION 1-12
1.1 FOUNDERS OF D.S GROUP
1.2 INTODUCTION TO D.S GROUP
1.3 COMPANY PROFILE
1.4 BOARD OF DIRECTORS
1.5 CORPORATE SOCIAL RESPONSIBILITY
1.6 PRODUCT PROFILE
1.7 SWOT ANALYSIS
2. RESEARCH METHODOLOGY 13-16
2.1 OBJECTIVES OF THE STUDY
2.2 RESEARCH DESIGN
3. DATA ANALYSIS AND REPRESENTATION 17-21
3.1 QUALITY
3.2 PACKING
3.3 TASTE AND SMELL
3.4 MARKET SHARE
3.5 MAIN COMPETITOR
4. FINDINGS & RECOMMENDATIONS 22-23
5. LIMITATIONS & CONCLUSIONS 24-25
6. BIBLIOGRAPHY 26-27
7. ANNEXURE 28-29
4. EXECUTIVE SUMMARY
In course of partial fulfillment of my summer training at D.S Group this report comes into
existence . This project has came into existence after an in depth analysis of Market
Survey of Saharanpur region .
D.S Group is one of India’s for most private sector company with a diversified presence in
pan masala , mouth freshener , tobacco , hotels , foods and beverages, rubber thread etc.
Further pursuing its quest for diversification. DS Group launched colossal projects in the
Packing sector DS Canpac Ltd, an eco-friendly revolutionary packing technology, was
launched in India in association with Canpac – a leading Switzerland based packing major.
A state-of-art plant at Noida offers packing solutions to other FMCG marketers as well as
exporters of Food Products . DS Group has entered the fast growing Cement industry. As
a significant step in Infrastructure Sector, DS Group has signed a MOA with state Govt. of
Meghalaya to set up a 240MW Thermal Power Plant, based on coal.
As a part of my curriculum the one month summer training which is successfully
completed at D.S Group I was provided with the topic “ Market Survey of Tulsi Sada
( Saharanpur ) ”. To accomplished my project I have used exploratory research design
with the help of Questionnaire and in-depth interview the sample size was 100. the survey
was successful completed & barring a few respondents , most of them have render their
co-operation . The information received from them help me to accomplished my project .
Objectives of Study
The objective of study to know the market share and availability of Tulsi Sada in
Saharanpur city with comparison to other market players.
Findings
After completing my research I had found that there are various brands of tobacco in
Saharanpur market. Maximum Pan Shops and Tea Stalls have Rajnigandha and Pan Bahar
brands due to their demand . I found Rajnigandha is holding major share in tobacco
market in convenience and grocery channel. Secret of its success is its taste and quality.
6. 1.1 FOUNDERS OF D.S GROUP1.1 FOUNDERS OF D.S GROUP
Shri Dharampal Ji born on 01-01-1901, call it coincidence. Or call it destiny. Birth of
legend Shri Dharampal Ji remains the dawn of a new era.
An era when the nation was to experience the taste of independence. Beginning with a
modest perfume shop in Chandni Chowk, in the heart of Delhi. Shri Dharampal Ji was
adding his personal touch in spreading fragrance to the nation. A self-starter and a
visionary, he was farsighted to conceive the impossible.
Shri Satyapal Ji was a visionary who made everything possible. He inherited high virtues
and aspiration for being the best in one’s own business. His knowledge of perfumes
honored him with the title of“Sughandhi” (Perfumer). Shri Satyapal Ji was skilled at
blending tradition with modernity . He is credited with blending chewing tobacco with
exquisite perfumes. He is also known for bringing the element of quality and
research,hitherto unknown in this category. Today, all our endeavors are guided by his
mission of offering the unmatched.
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7. 1.2 INTRODUCTION TO D.S. GROUP
In the early 20th century, when trade and commerce had not witnessed the advent of
brands and marketing warfare in India, Shri Dharampalji – the founder of DS Group, set
up a small perfumery shop in Chandni Chowk, Delhi in the year 1929.
The urge to create a business around consumer tastes and preferences led Dharampalji
to innovate quality products. His sagacity revolutionized the market of chewing tobacco
and the shop in Chandni Chowk became renowned not only in Delhi but even amongst
the connoisseurs of tobacco in other parts of India and the world. Blending modernity,
technology and tradition, Dharampalji’s son Satyapalji brought the dawn of a new era -
an era that saw a revolution. Satyapalji inherited qualities of high virtues, innovation
and aspiration for being the best in the business. His in-depth knowledge of perfumes
honoured him the title of “Sugandhi” (perfumer). He is credited with blending tobacco
with various exquisite fragrances. He is also known for bringing the element of quality
and research hitherto unknown in this category.
Under the able stewardship of Satyapalji, the nation’s first ever-branded chewing
tobacco BABA was launched in 1964 which became an instant success and widely
popular in its category. And what followed later was an array of premium brands like
Tulsi and a host of others which have established their leadership in their own category
and created new markets in its wake. Continuing the fervour of innovation and quality,
the Group set new benchmarks in Foods & Beverages. Innovative tabletop sprinklers
changed the way Indian households had been enjoying salt and spices. Be it Catch
spices or Catch Beverages, today Catch stands for international quality and
convenience. Mouth fresheners like Rajnigandha and Pass Pass created new offerings
and established new categories.
The Group has also ventured into a rapidly growing hospitality sector with extensive
five star properties in the larger cities and boutique & heritage properties at tourist
destinations. The Group has also successfully ventured into Packaging, Rubber Thread,
Steel in the last few years. Since the launch of BABA, the Group has never looked back,
reaching for milestones year after year.
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8. 1.3 COMPANY PROFILE
D.S Group is Rs.1600 crores Approx diversified conglomerate, which is committed
towards high quality products & credited with several innovations over last eight
decades. The sagacity to weave its business around consumer needs has conferred DS
Group with a distinct value. Efficient capital structure, cutting edge technology,
operational discipline and a wide spread distribution network have together attributed to
enhance “Brand DS” and enabled the organization to deliver continued growth in all
areas of operation.
Its undeterred pursuit for Quality & Innovation has led the company to progress on a path
of growth. The Group has consolidated its position into diversified sectors like FMCG,
Packing, Hospitality, Rubber, Thread, Cement, and other businesses.
Beginning its journey with tobacco DS Group successfully ventured into the arena of
Foods & Beverages, spices, and ready to eat snacks under the brand CATCH. While
Catch Natural Spring Water and its variant continue getting great response from
consumers. The latest products introduced under catch brand is Catch Fresh Grinds.
In the Mouth Freshener category, non tobacco, Rajnigandha rules the market as the
world’s largest selling premium pan masala. Pass Pass has created a new product
category all together as India’s first ever branded all natural non supari assorted mouth
freshener. Rajnigandha, the premium mouth freshner brand has introduced a mild new
flavour “Meetha Mazaa – the Indian mouth freshner”.
Recognizing the immense potential in the Hospility Segment . DS Group forayed into
this segment with The Manu Maharani at Nainital in 2001. The group acquired the
Airport Hotel at Kolkata. The hotel is currently revamped and renovated and will soon
emerge as an international standard destination with Five Star Hotel. The five star hotel
building projects have also commenced in Guwahati, Jim Corbett and Jaipur. In addition
to the above ventures land has been acquired in the cities like Ranthambore, Shimla
Mussorie, Gurgaon and Goa with plans to set up hotels & resorts.
3
10. 1.5 CORPRATE SOCIAL RESPONSIBILITY
D.S Group has chosen to mesh their social environment into business vision. The
company has been working in Assam and Tripura , on a wide range of CSR
programmes from education to health and self reliance for tribal and ethinic
communities. They actively employ locals from the region across different levels and
aim to generate employment.
Through various secondary and tertiary operations. The company believe that
economic empowerment of individuals transforms into powerful agents of social
change.
If education is manifestation of an individual’s success in life, then proper
infrastructure and environment is the backbone on which this is built upon. DS has
been renovating local schools to facilitate education for village children.
DS has also assisted in the construction of a Singpho Eco Lodge at Magherita, as an
initiative to make the tribal community self reliant and financially independent. The
lodge is independently managed and run by his tribal community.
A lot of other Corporate Social Responsibility (CSR) projects, specially keeping the
ethnic groups and tribals in mind, are on horizon in North Eastern states.
The company believes in standing by the people of the community where they do
business because like business, care and development too, does not have any boundries
to work within. While DS Group pursues leadership in its business spheres; it
simultaneously endeavours to promote common welfare through multidimensional
activities.
5
11. 1.6 PRODUCT PROFILE
PAN MASALA
RAJNIGANDHA
Rajnigandha, the world’s largest selling premium Pan Masala, is the flagship brand
of D.S Group. This completely tobacco free pan masala is a rich blend of select
ingredients such as Betel nut, Catechu, Lime, Cardamom, Menthol and added
flavours. Its excellent quality has made its taste of millions of Pan Masala
connoisseurs around the world.
Rajnigandha is available in 1.6gm, 4gm, 8gm,18gm, 40gm, 100gm pack sizes.
TULSI SADA
Tulsi Sada Pan Masala is a new innovative Product of DS Group. This Pan Masala is
a Blend of selected ingredients such as Lime and cardamom seeds, Betelnut, Catechu
and Added natural Flavours and flavouring substances.
Tulsi Sada is available in 2gm pouch and 100gm can pack.
6
12. MOUTH FRESHENER
PASS PASS
Pass Pass is India’s first all natural premium mouth freshener brand. Its 100% herbal
ingredients- Dry dates, Saunf, Coconut, Dhania seeds, Melon seeds and silver-coated
cardamom seeds assure a guilt free indulgence for people of all ages. With its fresh and
crunchy feel, it has become India’s favourite mouth freshener.
Pass Pass is available in Mint, Katha, Pan and Meetha Magic variants, packed in trendy
flip tops, sachets and dining table packs.
MEETHA MAZAA
Rajnigandha Meetha Mazaa is a refreshing new mouth freshener for the young at heart.
This refreshing Indian mouth freshener is a blend of choicest ingredients such as dry
dates, elaichi seeds, saunf, katha powder and processed supari.
It is available in pouch, fliptop and can packing.With its stimulating taste meetha mazaa
is the all set to rule as young India’s preferred.
BABA ELAICHI & SUPARI
Baba Elaichi and Supari are all time favourites, 100% natural mouth fresheners assuring
long lasting refreshment.
Baba Elaichi has green cardamom seeds hand picked from the finest orchards. To give a
unique taste, these seeds are blended with exclusive Baba flavours , spices and saffron
before being coated with pure silver.
Extra saffron is then added to the coated seeds.
Baba supari uses only the finest beetel nuts available in India. These are then blended
with special Baba flavours and spices and garnished with pure silver leaves.
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13. TOBACCO
TULSI ROYAL
Tulsi is India’s only premium chewing tobacco. Well known for its matchless quality,
it is rich blend of finest tobacco leaves, exquisite perfumes and fresh natural
ingredients such as spice, menthol, herbs, saffron’s, raw kimam, vegetarian silver foil
and sandal wood oil.
TULSI MIX
Tulsi Mix specially created to pamper taste buds, offers flavour that oozes power and
strength it delivers vigor and punch of tobacco along with a perfect melange. It stands
outfor its lingering fresheners and mellowed smoothness .
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14. FOODS & BEVERAGES
CATCH FLAVOURED SPRING WATER
Catch Clear Flavoured Spring Water is yet another novel product introduced for the first time in
Indian market made from the finest blend of flavours of natural fruits and sparkling spring water,
it appeals to the health conscious by being a totally caffeine-free, calorie-free & sugar-free drink.
It is currently available in six tantalizing
Flavours –
Lime n Lemon
Black Current
Peach
Mango
Green Apple
Strawberry
CATCH CLUB SODA
Catch Club Soda brings across a stimulating blend Of nature’s pristine purity and bubbling
effervescence,all captured in a genie bottle. Made from hygienically processed catch natural
spring water.
CATCH TONIC WATER
Catch Tonic Water is India’s first zero calorie tonic water. This one of a kind rejuvenating
beverage hasreceived an exceptional response from the health-conscious discerning individuals.
Catch tonic wateris available in high quality pet bottles that preserve its purity and taste.
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15. SPICES
Catch spices is India’s foremost spices brand known for its matchless product quality
and innovative approach. Catch spices are ground using the unique state-of-the-art
Low Temperature Grinding (LTG) Technology, which prevents the evaporation of
volatile & delicate oils from spices. Catch spices thus retain the original aroma and
wholesome flavour of authentic spices.
The complete assortment comprises of a variety of salt and pepper sprinklers and a
diverse range of whole, ground and blended spices. Catch spices are packed in food
grade metal-lined cartons, flexible laminates and convenient composite cans available
in a variety of pack sizes.
SNACKS
Catch snacks is a premium range of sumptuous snacks launched primarily for the
international markets and a niche high-end segment in India. The range comprises of
top of the line world-class products such as pistachios, cashews, green grams, and
green peas and especially Imported jumbo corn which is retailed in two exciting spicy
blends. Catch snacks are packed in special composite cans that preserve their freshness
and taste.
CATCH COLD DRINKS
Catch spring cola, lemon, & orange, is the innovative beverage range that adds a dash
of purity and freshness of Himalayan spring water to the excitement of taste. The
product effectively combines excellence with originality. The range not only quenches
the desire but also promises immense satisfaction through an unparallel experience.
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16. 1.7 SWOT ANALYSIS
SWOT analysis is basically used as important technique through which a company
can know its positive features and can overcome its negative aspects.
SWOT stands for : Strength, Weakness, Opportunities, Threats
STRENGTHS
• Products of the DS Group are quality products and have good repute in the
market.
• The pricing policy is best among its competitors when compare with the
quality.
• Packaging is of high standards.
• Technology is state-of-the-art standard.
• The sales force is dedicated and very sincere.
WEAKNESSES
• The product range of company is very limited.
• The distribution network is not worthy as DS Group’s products are not
available at every shop.
• Distribution Infrastructure is not to good.
• Trade schemes and promotional activities are very less frequent.
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17. OPPORTUNITIES
• DS Group should be target the rural market and near by places.
• DS Group must ad some more products to its product profile to cover more
wider area and provide wider range to attract customers specially youth
section.
• DS Group must re-strengthen its Distribution Channel in order to cope up with
market and to give challenge to its competitors .
THREATS
• The aggressive nature of the competitors is the main treat to the company.
• The distribution network of its competitors is very strong.
• The indirect reach of company is too weak .
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19. 2.1 OBJECTIVES OF STUDY
- To know about the position of Tulsi Sada in Market, as it being a newly launched
product.
- To compare Tulsi Sada with its competitors to analyse its taste, smell, quality,
quantity etc.
- To know about the packing of the product.
- To know that another brand is providing schemes or extra benefits to the retailers .
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20. 2.2 RESEARCH DESIGN
The method we have adopted for this surveyto do the research is Exploratory Research
since the main aim of this research was to gain the response of sellers about Tulsi Sada,
a newly launched product by D.S Group .
Main source for taking out the information from the sellers is use to be the
Questionnaire Method. Because it is the best possible method to take out the maximum
from the sellers and it is also judged to be the most suitable method because it allows
Structured, Meaningful, and uniform interaction with the respondants.
The following steps enumerate the various stages :
STEP-1
DECIDING THE TARGET SEGMENT TO BE COVERED
In this step we decided in advance that which segment we are going to cover in this
study because it is not possible to cover all the segments in the specified time given by
our institute.
Since the compamy advised me to target the following segments :
- Pan Shops
- Retailers
- General Stores
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21. STEP-2
DECIDING THE SAMPLE SIZE
Then we decided the sample size that we will cover in the research, because it is not
possible to cover the whole population of the prescribed area i.e. Saharanpur. So we
decided to follow the research guidelines given by the company company and we tried
to cover the given number of the respondants.
The total number of respondants covered are 100.
70 counters
Retailers Pan Shops 20 counters
General Stores 10 counters
STEP-3
DESIGNING THE QUESTIONNAIRE
In this step of the research process the formation of questionnaire was done keeping in
mind the need for uniformity and specificity of information. Assessing the services of
the companies on some aspects like :-
Market Share
Taste
Smell
Quantity
Quality
Packing
A Structured Questionnaire was prepared keeping in mind all the aspects that it will
cover all of the objectives of the project.
The questionnaire is attached in Annexure.
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22. STEP-4
COLLECTION OF DATA
We have collect the data from the areas of Saharanpur itself to fill the forms by the
respondants. We have done it very fastly as soon as possible by us.
STEP-5
CLASSIFICATION AND TABULATION OF DATA
Data has been classified and tabulated in the forms of charts and graphs and then we have
done proper work that in which best manner we can classify to make it understand for
others.
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24. Tulsi Sada
10%
Pan Bahar
80%
Pan Vilas
10%
Tulsi Sada
Pan Bahar
Pan Vilas
3.1 QUALITY
The fig. 3.1 shows that 80 percent of people likes the quality of Pan Bahar and 10
percent of people likes the quality of Tulsi Sada and 10 percent of people also like the
quality of Pan Vilas.
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25. Tulsi Sada
73%
Pan Vilas
10%
Pan Bahar
17%
Tulsi Sada
Pan Bahar
Pan Vilas
3.2 PACKING
The fig. 3.2 shows that 73 percent of the people likes the packing of Tulsi Sada Pan Masala
17 percent of people likes the packing of Pan Bahar and only 10 percent of people likes the
packing of Pan Vilas .
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26. Tulsi Sada
20%
Pan Bahar
75%
Pan Vilas
5%
Tulsi Sada
Pan Bahar
Pan Vilas
3.3 TASTE AND SMELL
The fig. 3.3 represents that 75 percent of the people likes the taste and smell of
Pan Bahar and 20 percent of people like Tulsi Sada Pan Masala and only 5
percent of people likes the taste and smell of Pan Vilas .
19
27. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Tulsi Sada Pan Bahar Pan Vilas
Series1
3.4 MARKET SHARE
According to this the market share of Pan Bahar is 85 percent in Rs2 segment
of Pan Masala because of its availability in market from a long period of time.
The market share of Tulsi Sada is 10 percent only as it is a newly launched
product of DS Group and the market share of Pan Vilas is only 5 percent
20 .
28. Pan Bahar
Pan Vilas
Pan Bahar,
85%
Pan Vilas, 15%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Series1
3.5 MAIN COMPETITOR
According to this 85 percent of people thinks that the main competitor of
Tulsi Sada Pan Masala is Pan Bahar and 15 percent of people thinks that the
main competitor is Pan Vilas.
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30. FINDINGS
On the basis of my study some findings are as follows :
In my survey I found, maximum Pan shops, tea stalls and retailers
deals in D.S Group brands.
Tulsi Sada ,Pan Bahar are mostly available at various channels in Rs2 Pan Masala.
DS Group should go for more advertisement and display to popularize its products.
The total success in tobacco and Mouth Freshner industry depends on the following:
- Sales Force
- Regular Supply
- Quality of the Product
COMPLAINT
Most of the retailers complaint that the margins are very low as compared to other brands in
Rs2 segment like Pan Bahar, Pan Vilas.
Most of the pouches are reddish.
COMPETITORS
The major competitors of Tulsi Sada are Pan Bahar and Pan Vilas in Rs2 segment Pan
Masala.
31. RECOMMENDATIONS
More Products Visibility
The visibility of products should be increased. Innovative display should catch
the attention of consumers very easily.
Because more visibility more will be the
awareness about the brand .
Provide an Effective Advertisement on Newspaper
Provide an advertisement in newspaper with popular personality through like
cricketer, film star etc. this certainly will have an impact on people to go for it.
Dealers Award Distribution Annually
The retailers who have best maintained the display should be awarded in front of the
crowd. It also encore the other retailers to maintain the display at their shops and in
turn the work of the trade marketing specialist become less. They can take care of
other jobs also.
Schemes should be Maintained
It should be done so that retailers can avail the full scheme being offered for them.
And the full scheme should reach to the retailers properly.
Attractive Margins for Retailers
It is compulsory for every company that the company must provide attractive margin.
We know very well that retailer is a key playerfor selling a product and in DS Group
low margin is the main cause for less sale because retailers want tosale another
products due to high margin.
33. LIMITATIONS
• The major limitation in the research is the method of data collection which was
convenient sampling.
• Due to limitation in the financial resources the sample chosen was a very limited.
• The inhibition amongst the competitors to reveal the financial facts cropped into
the study thus hindering the real objective of the study.
• The research is prone to any such errors which is intrinsic to data collection
through sampling.
• Lack of money and time were also the major contraints which was responsible for
the limited area covered for this study.
• This is the study only at Saharanpur. Hence this study cannot be generalized for
the all states.
• The census was only for a limited number of outlets and it does not contain the
information of the whole district.
• It was difficult to get the information during noon, the shops were either closed
due to scorching heat, or the retailers had gone.
• The major fallacies in the study as:
- Period of the study was limited. Study cover only a limited area.
- Due to non-responsive approach of the respondants, data may not be
reliable.
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34. CONCLUSIONS
After completing my research I had found that there are various brands of
tobacco in Saharanpur market. Maximum Pan Shops and Tea Stalls have
Rajnigandha and Pan Bahar brands due to their demand.
I found Rajnigandha is holding major share in tobacco market in
convenience and grocery channel. Secret of its success is its taste and
quality.
In my survey I found that there is a good scope for DS Group industry.
They should go for more advertisement and display, discount schemes and
also increase the margin in their products.
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36. BIBLIOGRAPHY
Philip Kotler , Principles of Marketing Management , Edition
2008 Published by Pearson Education
CR Kothari , Research Methodology , Edition 2009 , Published by
New Age International Publications
Magazine
Tobacco Plus , June 2010
Website
http://www.dsgroupindia.com/
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38. QUESTIONAIRE
1. In Rs 2 Pan Masala panwaala/retailer/general Store,etc is selling:
a) Pan Bahar
b) Pan Parag
c) Pan Vilas
d) Tulsi Sada Pan Masala
2. How many pouches of Pan Bahar do panwaala/retailer/general store,etc sale in a week?
a) 1-10
b) 11-20
c) 21-30
d) 31-40
e) 41-50
f) Nothing
3. What is the feedback of Tulsi Sada Pan Masala?
a) Good
b) Average
c) Bad
4. What in Input (stock) is required by the retailer?
a) Margin to panwaala /general store
b) Target schemes to the panwaala /general store
5. What is the feedback of packing?
a) Good
b) Average
c) Bad
6. What is the quantity of Pan Bahar @ Rs 2 segment if compare it with Tulsi Sada
Pan Masala in Rs 2 segment?
PAN BAHAR TULSI SADA
a) Good a) Good
b) Average b) Average
c) Bad c) Bad
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39. 7. What is the quality of masala present in Pan Bahar?
a) Good
b) Average
c) Bad
8. The Pan Bahar salemen are visiting the panwaala/general store/retailer,etc:
a) Daily/Ragular Basis
b) Alternate Days/Sometimes
9. Is Pan Bahar/any other masala is providing higher profit margin to the panwaala?
a) Yes
b) No
10. If Tulsi Sada Masala provides schemes or extra benefits to customers will it be:
a) Good
b) Average
c) Poor
11. Is Pan Bahar masala better than Tulsi Sada Masala?
a) Yes
b) No
12. The Packing of Tulsi Sada Masala is better than Pan Bahar or any other masala present in the
market?
a) Yes
b) No
13. Is the Pan Bahar packing is eye-catching?
a) Yes
b) No
14. Is Other brands providing extra benefits to the panwaala/ reatailer/ general store etc?
a) Yes
b) No
28
40. 29
15. Which pan masala @ Rs 2 segment smells,tastes good?
a) Pan Bahar
b) Tulsi Sada Masala
c) Pan Parag
d) Pan Vilas