Coca-Cola India has implemented extensive CSR initiatives focused on people, planet, and profit in line with their CSR model. They focus on water conservation, reducing energy usage and emissions, sustainable packaging and recycling, and community health, education, and economic development projects. However, they also faced obstacles such as dropping groundwater levels and allegations of hazardous waste, though they responded by addressing issues on their website and stating their waste treatment was advanced.

1. Submitted by
Asheesh Singh
Anshool Agrawal
Ganesh Maharana
Vishal Verma
Srikant Patro
Ankur Pandey
Shubham Shrivastav

2. WHAT IS CSR??
Corporate Social Responsibility: It is about how
companies manage the business processes to produce an
overall positive impact on society.
• CSR takes into account the 3P’s
• People
• Planet
• Profit

3. • CSR enables to build a reputation as a responsible business.
• CSR can lead to costs savings.
• CSR
• CSR
allows a risk reduction of future liability.
creates a better working environment.

4. COCA-COLA
• Coca-Cola India was established as the Indian subsidiary of
the US-based Coca-Cola Company (Coca-Cola) in 1993.
• Keeping in mind the fact that it was one of the largest beverage
companies in India, Coca-Cola India said it had made CSR an
integral part of its corporate agenda.
• The company used large amounts of water and energy in its
beverage production and tons of packaging material for its
products, it had taken up several initiatives to act as a
responsible company and reduce its environmental impact.
• In addition to water, energy, and sustainable packaging, CocaCola India also focused on several community initiatives in
India as part of its social responsibility initiatives.

5. COCA-COLA CSR MODEL
PEOPLE : To commit to the fair and dignified treatment of
all people who work for The Coca-Cola Company, 90 percent
of more production by local people with local resources.
PARTNERS: The Company strives to engage effectively and
cooperatively with our partners and stakeholders.
PORTFOLIO: Offer the highest quality beverages starting
with, Coca cola and more than 2,600 beverage products.
PROFIT: Maximize long-term return to share owners while
being mindful of our overall responsibilities.
PLANET: Be a responsible citizen that makes a
difference by helping build and support sustainable
communities.

6. CSR INITIATIVES
WATER:
• Conserve Water.
• Watershed protection, rainwater harvesting projects
• 110 recharge shafts that collected rainwater. Reverse
filter system.
• The company initiated drinking water projects in
Maharashtra and Gujarat to provide potable water to
the local communities.
ENERGY:
• Reducing energy consumption and emission of GHGs
by such as refrigeration.
• GHG emission reduced by three-fourths.
• Increase the energy efficiency of its equipment by 40 to
50%.

7. CONTINUED…
PACKAGING AND RECYCLING:
• Packaging framework that aimed at recycling
• A PET recycling project in Mumbai in partnership with
Brihan Mumbai Municipal Corporation
• Collected the company’s packaging material consisting of
glass bottles, cans, etc. after they were disposed
HEALTH:
• Provided health checkups, medicine, and education to
rural communities on health-related topics
• Also funded polio eradication camps
• Company conducted blood donation camps and
supported a 24-hour emergency service for children
• In a few districts of Andhra Pradesh, conducted camps
for Hepatitis B vaccinations, eye checkups, and malaria
eradication

8. CONTINUED…
ECONOMIC RESPONSIBILITIES:
• Played an active role in providing employment and giving
the community opportunities to expand and grow.
• For every job in the Coca-Cola system, 10 more jobs were
created indirectly .
• In 2007, launched an initiative called Parivartan
(Change) for training small retailers in India.
COMMUNITIES:
• A commitment to the community was part of Coca-Cola
India’s CSR.
• In 2003,launched Jagriti Learning Centers to provide
education to more than 1,800 children residing near its
bottling facilities in Pune.
• The initiative aimed to curb waterborne diseases
• It set up around 2,000 schools for children.

9. Coca-Cola India Bags the Prestigious Golden Peacock Award for
CSR, Third year in a Row.

10. OBSTACLES
• The groundwater levels had dropped in the firsts even
years of the company’s operations, from 1999 to 2006
• Even in 2008, the company continued to face mass
demonstrations from local communities who demanded
that the company shut down its bottling operations
• There were also allegations that the company had seized
land from farmers and that it had discharged hazardous
material
• A few critics came down heavily on Coca-Cola’s much
acclaimed TCCC standards for waste management

11. RESPONSE
• Coca-Cola opened an exclusive
website, www.cokefacts.org, which addressed the
allegations related to India and other countries
• The National Geophysical ResearchInstitute78
(NGRI), which had concluded that there was no field
evidence of overexploitation of the groundwater
reserves in the area surrounding the plant
• Coca-Cola stated that the technology used for waste water
treatment at the plant was among the most advanced in the
world .
• Coca-Cola India had carried out its CSR activities across 45
bottling plants at an annual spend of Rs. 70 to 80 million .

12. THANK YOU