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A Business Organisation And Its
                       Analysis
                        A Case Study



                       Presented By:
                         Juhi Singh
                       Ankur Kumar
•Background
•Hierarchy
•Products & Services
•Marketing Strategies
• Current Position
LEADERSHIP WITH TRUST
Background
Established By:




 Jamsetji Nusserwanji
         Tata
Year Established:
           1868



                    Place:
         Bombay (Mumbai)
First Chairman:

Jamsetji Tata


                   Present Chairman:


                  Ratan Tata
Hierarchy
TATA



  TATA STEEL       TATA MOTORS               TATA TEA



          VP MARKETING          VP FINANCE




GM MAR. North      GM MAR. South
Products &
Services
Materials                                            Energy

                                                                  Tata Power
           Tata Steel
                                                                  Tata BP Solar
           Advance Materials


     Services

Taj Hotels                                                                          Chemicals
Tata AIG Life &
General Insurance                                                             Tata Chemicals
Companies                                                                     Rallis




         Consumer Products               IT and Communications                    Engineering

                                        Tata Teleservices                Tata Motors
        Tata Tea                       VSNL
        Titan                                                            TACO Group
                                        Tata Consultancy                 Voltas
        Trent
                                        Services



                          114 Companies & Subsidiaries ; 3,96,517 employees
Some Famous
    Products
Coffee         Photon +




  Coffee   Mobile Web Access Modem
Nano
            Himalayan




Small Car         Mineral Water
Sky
              Tea




DTH Service   Tea Products
DoCoMo
                              Swach




GSM Mobile Network Provider   Water Purifier
Jaguar
                      Salt




         Luxury Car   Salt Products
Indica
               Taj Hotels




Mid Size Car            Luxury Hotel
Marketing Case
Study: Nano
There Are Two Types Of Marketing
Strategies Used For The Marketing Of
TATA Nano:
 Online Marketing


 Offline Marketing
Online




Website                  Booking                 Games



          Social Media             Advertising
Offline




Collaboration                                                  Television



                Mall Promotions        Leveraging Existing Infrastructure
SWOT Analysis
It is a useful analysis that takes into
consideration not only your own
business but your competitors’ activities
and current industry happenings as well.
•Strengths
•Weakness
•Opportunities
•Threats
Comparative
Study
Year
       (Rs million)
Year
       (Rs million)
Year
       (Rs million)
Year
Conclusion
From Our Analysis Of Tata Group We Can Conclude That Tata Is
A Very Strong Contender In Indian As Well As International
Market.
It Has Built A Very Strong Brand Of Its Own And With All The
Ups And Down It Has Maintained Its Status And So It Will Do In
Coming Future. It’s A Company To Watch In The Coming Years.
Wikipedia
   www.wikipedia.org


Tata Group Official Website
   www.tata.com


Blogger
   www.blogger.com


Mayank Dhingra, Business Writer
   http://mayank.name


The Economist

Fortune 500
   www.cnnmoney.com


And Many More…
Questions?
The major sections of the site are:

Gallary

Game Community

Why Nano?

Booking Details




                               BACK
The various social networking sites used:
Blog
Orkut
Facebook
YouTube
•Orkut is one of the most popular social networking platforms
in India.
•There's a user profile for Nano which has a few pics and videos
•Has around 350 friends.
•A group dedicated to the care which has around 11,000
members, started back in May, 08.
•Facebook is a top networking site amongst Indians.
•There's a fan page for the car with about 6000 fans, a few
videos and picture albums.
•There's also a YouTube channel for Tata Nano where you can
subscribe to videos.
•Has managed to generated more than 10,000 views on videos
of the car.




                           BACK
The online booking of TATA Nano has given boost to the sales
as now due to online registration it became easier to buy Nano.
It did definitely generate a lot of excitement on the web in
general.




                             BACK
The blogosphere and
indian media sites were
full with ads for Tata
Nano.
The ads came in all
shapes and sizes and were
definitely noticed.




                        BACK
The game by Zapak was a
great move to spread word
about the car.
There are a lot of claims that
the game has been played
millions of times since its
launch.
It's a simple and easily
accessible game, which
anyone with a browser and
internet connection can play.

                              BACK
Tata partnered with a few banks for releasing application
forms.
ICICI bank for example initiated a whole campaign to get
noticed and spread the word.




                             BACK
As is the case with most automobile companies, Tata too ran a
series of promotional
activites on Malls to get Nano in front of perspective buyers.




                             BACK
Tata, a giant brand that it is has leveraged it's umbrella groups
to market Nano.
You can find Nano merchandise, application forms and demo
cars in Tata Indicom, Titan, Croma and Westside stores.
Tata Indicom had also offered a money-back
offer with every application form.




                              BACK
Though Tata didn't invest heavily into TV
commercials; they did get a few channels
to use the word ‘NANO’ instead of small
wherever possible.
The ads generally showed the buying of
first car and it was cherished like a big
dream come true by the Indian middle
class.
                   BACK

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A business organisation -TATA GROUP- pdf

  • 1. A Business Organisation And Its Analysis A Case Study Presented By: Juhi Singh Ankur Kumar
  • 2.
  • 6. Established By: Jamsetji Nusserwanji Tata
  • 7. Year Established: 1868 Place: Bombay (Mumbai)
  • 8. First Chairman: Jamsetji Tata Present Chairman: Ratan Tata
  • 9.
  • 11. TATA TATA STEEL TATA MOTORS TATA TEA VP MARKETING VP FINANCE GM MAR. North GM MAR. South
  • 12.
  • 14. Materials Energy Tata Power Tata Steel Tata BP Solar Advance Materials Services Taj Hotels Chemicals Tata AIG Life & General Insurance Tata Chemicals Companies Rallis Consumer Products IT and Communications Engineering Tata Teleservices Tata Motors Tata Tea VSNL Titan TACO Group Tata Consultancy Voltas Trent Services 114 Companies & Subsidiaries ; 3,96,517 employees
  • 15. Some Famous Products
  • 16. Coffee Photon + Coffee Mobile Web Access Modem
  • 17. Nano Himalayan Small Car Mineral Water
  • 18. Sky Tea DTH Service Tea Products
  • 19. DoCoMo Swach GSM Mobile Network Provider Water Purifier
  • 20. Jaguar Salt Luxury Car Salt Products
  • 21. Indica Taj Hotels Mid Size Car Luxury Hotel
  • 23.
  • 24. There Are Two Types Of Marketing Strategies Used For The Marketing Of TATA Nano:  Online Marketing  Offline Marketing
  • 25. Online Website Booking Games Social Media Advertising
  • 26. Offline Collaboration Television Mall Promotions Leveraging Existing Infrastructure
  • 28. It is a useful analysis that takes into consideration not only your own business but your competitors’ activities and current industry happenings as well.
  • 30.
  • 31.
  • 32.
  • 33.
  • 35. Year (Rs million)
  • 36. Year (Rs million)
  • 37. Year (Rs million)
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44. Year
  • 46. From Our Analysis Of Tata Group We Can Conclude That Tata Is A Very Strong Contender In Indian As Well As International Market. It Has Built A Very Strong Brand Of Its Own And With All The Ups And Down It Has Maintained Its Status And So It Will Do In Coming Future. It’s A Company To Watch In The Coming Years.
  • 47. Wikipedia www.wikipedia.org Tata Group Official Website www.tata.com Blogger www.blogger.com Mayank Dhingra, Business Writer http://mayank.name The Economist Fortune 500 www.cnnmoney.com And Many More…
  • 49.
  • 50. The major sections of the site are: Gallary Game Community Why Nano? Booking Details BACK
  • 51. The various social networking sites used: Blog Orkut Facebook YouTube
  • 52.
  • 53. •Orkut is one of the most popular social networking platforms in India. •There's a user profile for Nano which has a few pics and videos •Has around 350 friends. •A group dedicated to the care which has around 11,000 members, started back in May, 08.
  • 54. •Facebook is a top networking site amongst Indians. •There's a fan page for the car with about 6000 fans, a few videos and picture albums.
  • 55. •There's also a YouTube channel for Tata Nano where you can subscribe to videos. •Has managed to generated more than 10,000 views on videos of the car. BACK
  • 56. The online booking of TATA Nano has given boost to the sales as now due to online registration it became easier to buy Nano. It did definitely generate a lot of excitement on the web in general. BACK
  • 57. The blogosphere and indian media sites were full with ads for Tata Nano. The ads came in all shapes and sizes and were definitely noticed. BACK
  • 58. The game by Zapak was a great move to spread word about the car. There are a lot of claims that the game has been played millions of times since its launch. It's a simple and easily accessible game, which anyone with a browser and internet connection can play. BACK
  • 59. Tata partnered with a few banks for releasing application forms. ICICI bank for example initiated a whole campaign to get noticed and spread the word. BACK
  • 60. As is the case with most automobile companies, Tata too ran a series of promotional activites on Malls to get Nano in front of perspective buyers. BACK
  • 61. Tata, a giant brand that it is has leveraged it's umbrella groups to market Nano. You can find Nano merchandise, application forms and demo cars in Tata Indicom, Titan, Croma and Westside stores. Tata Indicom had also offered a money-back offer with every application form. BACK
  • 62. Though Tata didn't invest heavily into TV commercials; they did get a few channels to use the word ‘NANO’ instead of small wherever possible. The ads generally showed the buying of first car and it was cherished like a big dream come true by the Indian middle class. BACK