Coca-Cola India has made CSR an integral part of its corporate agenda due to its large size and environmental impact. As part of its CSR initiatives, Coca-Cola India focuses on water conservation, increasing energy efficiency, healthcare access, packaging recycling, and community development. It has launched various programs related to these areas, such as water recharge projects, healthcare camps, schools for children, and job creation. However, the company has also faced some obstacles and criticism relating to groundwater depletion and waste discharge. It addresses these issues through sites like cokefacts.org and studies showing its environmental standards and technologies are advanced.
Corporate Social Responsibility Initiatives in India Olivier Tisun
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Corporate Social Responsibility Initiatives in India Olivier Tisun
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MBA 691 - Business Ethics - Coca-Cola Water Sustainabilitymarhenbun
This case was presented in Spring 2010 and revolves around Coca-Cola's questionable water and waste management practices in developing countries leading up to 2007.
Corporate Social Responsibility Case Study: Coca Cola IndiaAsma Muhamad
Discover a case study of Coca Cola India in which how they turns their corporate social irresponsibility/issue into corporate social responsibility that give benefits to parties around where Coca Cola India operates their factories.
Kentucky Fried Chicken Coperate Social Responsibility.AYEBARE EUNICE
Kentucky Fried Chicken's coporate social responsibility activities in social, economic, and environment. Issues causing the rise of Cooperate Social Responsibility in Kentucky Fried Chicken, awards given to Kentucky Fried Chicken and also future plans.
MBA 691 - Business Ethics - Coca-Cola Water Sustainabilitymarhenbun
This case was presented in Spring 2010 and revolves around Coca-Cola's questionable water and waste management practices in developing countries leading up to 2007.
Corporate Social Responsibility Case Study: Coca Cola IndiaAsma Muhamad
Discover a case study of Coca Cola India in which how they turns their corporate social irresponsibility/issue into corporate social responsibility that give benefits to parties around where Coca Cola India operates their factories.
Kentucky Fried Chicken Coperate Social Responsibility.AYEBARE EUNICE
Kentucky Fried Chicken's coporate social responsibility activities in social, economic, and environment. Issues causing the rise of Cooperate Social Responsibility in Kentucky Fried Chicken, awards given to Kentucky Fried Chicken and also future plans.
Coca-cola and PepsiCo came together to refuse and reject the findings of CSE, claiming it to be unscientific and discriminatory.
ISDMA later confirmed that the soft drinks manufacturers strictly maintained all the norms.
American ambassador to India has cautioned that the bad reports would affect the American investments in India.
US government started withholding licenses to Indian banks.
Some newspapers and journals argued about the absence of clear direction from the Ministry of Health.
This is a research project focusing mainly on the water sustainability issue caused by coca cola India in the state of Kerala. It also suggests firm level steps, to avoid such incidents in future.
Discussion Case Coca-Cola’s Water Neutrality Initiative From ap.docxelinoraudley582231
Discussion Case: Coca-Cola’s Water Neutrality Initiative
From approximately 2005 to the early 2010s, Coca-Cola faced an emerging issue: its cor- porate impact on water quality, availability, and access around the world.
The Coca-Cola Company (TCCC) was the world’s largest beverage company. The com- pany operated in more than 200 countries, providing 1.7 billion servings a day of carbon- ated beverages, juices and juice drinks, bottled water, and ready-to-drink coffees and teas. The company also partnered with more than 300 bottlers, independent companies that manufactured various Coca-Cola products under franchise. Seventy percent of the company’s revenue came from outside the United States.
Water was essential to Coca-Cola’s business. The company and its bottlers used around 82 billion gallons of water worldwide every year. Of this, about two-fifths went into finished beverages, and the rest was used in the manufacturing process—for example, to wash bottles, clean equipment, and provide sanitation for employees. Water supplies were also essential to the production of many ingredients in its products, such as sugar, corn, citrus fruit, tea, and coffee. Coca-Cola’s chairman and CEO put it bluntly when he commented that unless the communities where the company operated had access to water, “we haven’t got a business.”
In 2003, Coca-Cola was abruptly reminded of the impact of its water use on local com- munities when the Center for Science and the Environment, a think tank in India, charged that Coca-Cola products there contained dangerous levels of pesticide residues. Other activists in India charged that the company’s bottling plants used too much water, depriv- ing local villagers of supplies for drinking and irrigation. Local officials shut down a Coca- Cola bottling plant in the state of Kerala, saying it was depleting groundwater, and an Indian court issued an order requiring soft-drink makers to list pesticide residues on their labels. In the United States, the India Resource Center took up the cause, organizing a grassroots campaign to convince schools and colleges to boycott Coca-Cola products.
Water was also emerging as a major concern to the world’s leaders. In the early 21st century, more than 1 billion people worldwide lacked access to safe drinking water. Water consumption was doubling every 20 years, an unsustainable rate of growth. By 2025, one- third of the world’s population was expected to face acute water shortages. The secretary general of the United Nations highlighted water stress as a major cause of disease, rising food prices, and regional conflicts, and called on national governments and corporations to take steps to address the issue.
44 Part One
Business in Society
Discussion Questions
Coca-Cola undertook a comprehensive study, surveying its global operations to assess its water management practices and impacts. It also reached out to other stakeholders, includ- ing the World Wildlife Fund, the Nature Conserv.
The organisation needs to consider its responsibility towards the stakeholders and society. They have to make a balance in safeguarding the interests of the present generation as well as posterity. The study is a brief overview of the corporate social responsibility and sustainability initiates of Coca-Cola globally
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2. Corporate Social Responsibility: It is the continuing
commitment by business to behave ethically and
contribute to economic development while improving
the quality of life of the workforce and their families as
well as of the local community and society at large
WHAT IS CSR??
• Corporate Conscience
• Corporate citizenship
• Social performance
• Sustainable responsible business
3.
4. • Coca-Cola India was established as the Indian subsidiary of
the US-based Coca-Cola Company (Coca-Cola) in 1993
• Keeping in mind the fact that it was one of the largest beverage
companies in India, Coca-Cola India said it had made CSR an
integral part of its corporate agenda
• The company used large amounts of water and energy in its
beverage production and tons of packaging material for its
products, it had taken up several initiatives to act as a
responsible company and reduce its environmental impact
• In addition to water, energy, and sustainable packaging, Coca-
Cola India also focused on several community initiatives in
India as part of its social responsibility initiatives
COCA-COLA
5. COCA-COLA CSR MODEL
PLANET: Working to be leaders in responsible water
use, growing our business but not our carbon
PEOPLE : To commit to the fair and dignified treatment of
all people who work for The Coca-Cola Company. 90 percent
of more production by local people with local resources.
PORTFOLIO: Offer the highest quality beverages starting
with, Coca cola and more than 2,600 beverage products.
PARTNERS: The Company strives to engage effectively and
cooperatively with our partners and stakeholders.
PROFIT: Seek to maximize value for shareowners while
being mindful of our overall responsibilities.
6. CSR INITIATIVES
WATER:
• Conserve Water
• Watershed protection, rainwater harvesting projects
• 110 recharge shafts that collected rainwater. Reverse
filter system.
• The company initiated drinking water projects in
Maharashtra and Gujarat to provide potable water to
the local communities
ENERGY:
• Reducing energy consumption and emission of GHGs
by such as refrigeration
• eKOfreshment cooler that used technologies devoid of
hydrofluorocarbons
• GHG emission reduced by three-fourths
• increase the energy efficiency of its equipment by 40 to
50%
7. CONTINUED…
HEALTH:
• Provided health checkups, medicine, and education to
rural communities on health-related topics
• Also funded polio eradication camps
• Company conducted blood donation camps and
supported a 24-hour emergency service for children
• In a few districts of Andhra Pradesh, conducted camps
for Hepatitis B vaccinations, eye checkups, and malaria
eradication
PACKAGING AND RECYCLING:
• Packaging framework that aimed at recycling
• A PET recycling project in Mumbai in partnership wit
Brihan Mumbai Municipal Corporation
• Collected the company’s packaging material consisting of
glass bottles, cans, etc. after they were disposed
8. CONTINUED…
COMMUNITIES:
• A commitment to the community was part of Coca-Cola
India’s CSR
• In 2003,launched Jagriti Learning Centers to provide
education to more than 1,800 children residing near its
bottling facilities in Pune
• The initiative aimed to curb waterborne diseases
• It set up around 2,000 schools for children
ECONOMIC RESPONSIBILITIES:
• Played an active role in providing employment and giving
the community opportunities to expand and grow
• For every job in the Coca-Cola system, 10 more jobs were
created indirectly
• In 2007, launched an initiative called Parivartan (Change)
for training small retailers in India.
9.
10. OBSTACLES
• The groundwater levels had dropped in the firsts even
years of the company’s operations, from 1999 to 2006
• Even in 2008, the company continued to face mass
demonstrations from local communities who demanded
that the company shut down its bottling operations
• There were also allegations that the company had seized
land from farmers and that it had discharged hazardous
material
• A few critics came down heavily on Coca-Cola’s much
acclaimed TCCC standards for waste management
11. RESPONSE
• Coca-Cola opened an exclusive website,
www.cokefacts.org, which addressed the allegations related
to India and other countries
• The National Geophysical ResearchInstitute78 (NGRI),
which had concluded that there was no field evidence of
overexploitation of the groundwater reserves in the area
surrounding the plant
• Coca-Cola stated that the technology used for waste water
treatment at the plant was among the most advanced in the
world .
• Coca-Cola India had carried out its CSR activities across 45
bottling plants at an annual spend of Rs. 70 to 80 million .