The ice cream market in India is worth around 3000 crore rupees, with 60% belonging to organized players. It has grown at 20% annually for the last 5 years and is expected to increase by 25% this fiscal year. Amul dominates the market with a 38% share, followed by Kwality Walls at 16% and Vadilal at 12%. While the unorganized segment is shrinking, growth opportunities exist in serving the bottom of the pyramid, expanding frozen dessert offerings, and increasing per capita consumption from the current 300ml per year in India. Constraints to further growth include a lack of product innovation, seasonality of demand, and distribution and policy challenges.

1. PRESENTED BY
ANKUR PANDEY

2. Introduction
Ice-Cream market in India is around 3000
crore.
60 per cent belongs to organized sector.
Continuously growing at the rate of 20 per
cent from last 5 years.
 Expected to grow 25 per cent in this fiscal
year.

3. Major Brands

4. Market Share
Amul
38%
Kwality Walls
16%
Vadilal
12%
Cream Bell
6%
Mother Dairy
8%
Regional &
Niche Players
20%
Sales

5. Scope in Future
Unorganized market is continuously shrinking.
Untapped potential at the bottom of the pyramid.
 Increasing frozen dessert market.
 Rising disposable income.
Consumption pattern around the world:
USA – 23 liters/annum
Sweden-18 liters/annum
China-1.9 liters/annum
India-300 ml / annum

6. Constraints
Lack of product innovation.
 Except frozen dessert other products have
low margins.
 Government policies and power cuts.
 Demand is seasonal in India.
 Distribution .