Coca-Cola's CSR initiative called Replenish aims to offset 100% of the water used in its products by 2020 through programs focused on water conservation, sustainability, community development, and environmental stewardship. The initiative aligns Coca-Cola's business goals with societal and environmental well-being by ensuring a sustainable supply chain. Key aspects of the program include reducing water usage, community engagement, sustainable investment and innovation, and consumer education. The results have included increased water security, recycling of packaging, access to water and sanitation, and helping women and farmers.

1. A CSR Program
Of
Through Holistic Marketing

2. • Coca-Cola’s CSR initiative of Replenish program
aimed to offset 100% of its water used by 2020.
Which mainly focuses on the water conservation,
sustainability sourcing, Community development
and Environmental stewardship through program like
“Ekoplaza”, “5by20”, “World without waste”, Etc.
Through this CSR initiative Coca-Cola aligning its
business goals with Societal and environmental well-
being ensuring supply chain of Raw-materials for the
organization .

3. • How can the target of 100%
Replenishment of water be achieve
by Coca-cola addressing the
current water scarcity challenges ,
sustainable water management ,
fostering community engagement
ensuring (CSR) Corporate Social
Responsibility while aligning their
business goals with societal and
environmental well-being ?

4. Solution approach for the problem of
Coca Cola’s CSR initiative program
includes the following :-
a. Reducing Water Usage
b. Community Engagement
c. Ensure total support of the Partners
d. Sustainable Investment &
Innovation
e. Comprehensive and engaging
consumer education

5. Results and Impacts of CSR initiative of
Coca-Cola can be highlights through the
following points :-
• Increase Water Security
• Recycle of all Packaging results a
positive change in environment
• People gain Access to water & Sanitation
• Building Brand Platform , Visual Identity
& Global campaign
• Helping women , farmers

6. • Meeting Target by Extending the
timeline
• Partnership Mgt by ensuring clear
transparent communication
• Meet Uncertainty through establishing
long term contracts with the key
suppliers
• Recycle Challenge meet by investing in
efficient recycling infrastructure and
promoting consumer participation

7. Conclusion&Recommendation
This unique CSR initiative of Coca-Cola makes a
positive impact in the consumer perception
towards the company . This will help the
company to maximize their revenue ensuring
environment sustainability like water protection,
recycle of packaging and also women
empowerment .
Recommendation: Based on the above case study
we can say that the company has to continue the
transparency & accountability in reporting the
progress and impact of their CSR initiative so as
to build trust and Credibility .

8. Thank You