CSR and sustainable development innovative possibilities

CSR AND SUSTAINABLE DEVELOPMENT
INNOVATIVE POSSIBILITIES
Praveen Prajapati
Ravi Pal Singh
Shahnawaz Akhtar Khan
Mentor:
Amit Kumar Nayak
Team : ShARP
NTPC Tanda

LAYOUT
1
2
3
4
CSR
SUSTAINABILITY
LEGISLATURE
INNOVATIVE IDEAS
5
6
7
CASE STUDY
ROADMAP
CONCLUSION

Did you know that….
• Paper company manufactures paper from waste cloth.
• Chemical manufacturer has protected the largest stretch of mangroves
along Mumbai’s coast
• Software company has developed a special call receiving software for
1098-Childline , India’s national helpline for children in distress
• An FMCG company is working to protect and conserve endangered
plant species in India through re-forestation programmes
• A construction company (in Mumbai) posted a 60 % profit in 2010
amounting to Rs.1400 cr. and did not do any activity to benefit society
• Don’t Drink and Drive is the CSR campaign of a leading company
that makes alcoholic beverages
• A drug manufacturer in India provides gifts and vacations abroad to
doctors who prescribe its products.
• A power generating company is the highest CO2 emitter in India

Which companies have
a good record?
Which companies have
a bad record?
Which are
plain
ugly?

A set of conditions and trends in a given system that
can continue indefinitely
“In the long run, by 2032, about 9 per cent of the installed capacity is
expected to be based on renewable sources of energy”
Hon’ble Shri Arup Roy Choudhary(CMD-NTPC Ltd)

ECOLOGICAL FOOTPRINT IN 2050-
NEED MORE THAN 2 PLANETS
Ecological footprint measures how much of the biosphere’s annual
regenerative capacity is required to renew the natural resources used by a
population in a given year

The
Time
of
Our
Lives
THE HOPE GRAPH- BY ALAN ATKISSON
Unsustainable
Sustainable
2000 2050
POVERTY GAP
POLLUTION
DESTRUCTION OF
NATURAL HABITAT
FOSSI L SUEL USE
INNOVATION
ENPOWERMENT
RENEWABLE
AWARENESS
CONSERVATION
OBJECTIVE IS TO
STRIVE TO PUSH THIS
POINT FORWARD AND
UP
GROWTH

THE TRANSITION FROM THE INDUSTRIAL
ECONOMY TO THE SUSTAINABLE ECONOMY
TRIPLE BOTTOM LINE

CSR is about how companies manage the business
processes to produce an overall positive impact.
The responsibility of business towards the society
Corporate Social Responsibility

THE STAKEHOLDERS
•ENVIRONMENT
•SOCIETY
•EMPLOYEES
•SUPPLIERS
•CONSUMERS
•SHAREHOLDERS
•GOVT.AGENCIES
OWNERS
IS IT SHAREHOLDERS
???

•It is new
•CSR is not for small businesses
•It is too complicated and technical
•It is too expensive
•It is a market gimmick
•It is a separate corporate initiative
MYTHS

BENEFITS OF CSR
BENEFITS
OF CSR
WINNING NEW
BUSINESSES
ENHANCING YOUR
INFLUENCE IN THE
INDUSTRY
ATTRACTING,
RETAINING AND
MAINTAINING A
HAPPY
WORKFORCE
INCREASE IN
CUSTOMER RETENTION
DIFFERENTIATING
YOURSELF FROM THE
COMPETITOR
SAVING MONEY
ON ENERGY AND
OPERATING COST
ACCESS TO FUNDING
OPPORTUNITIES
MEDIA INTEREST
AND GOOD
REPUTATION
ENHANCED
RELATIONSHIP WITH
STAKEHOLDERS

THE LEGISLATURE
The Companies Bill 2012
• “The Board of every company referred to in sub-section (1),
shall ensure that the company spends, in every financial year,
at least two per cent. of the average net profits of the
company made during the three immediately preceding
financial years”
• In case, entities are unable to comply with the CSR rules,
they would be needed to give explanations. Otherwise, they
would face action, including penalty.

THE LEGISLATURE
Section VII of the Companies bill lists the following
activities that qualify as CSR initiatives
• Poverty eradication
• Promotion of education, gender equality, and women
empowerment
• Reducing child mortality and improving maternal health
• Combating AIDS/HIV, malaria, and other diseases
• Ensuring environmental sustainability
• Employment-enhancing vocational skills and social business
projects.
• Relief and funds for socio-economic development, such as
for welfare of SC/ST, OBCs, minorities, and women.

3.74 %
0.52 %
FORBES INDIA
FEATURES/REAL ISSUE |
MAR 18, 2013

NTPC CSR FINANCES
YEAR IN CRORES
PAT
2012-2013 12590.78
2011-2012 9812.79
2010-2011 9353.40
AVERAGE OF THREE YEARS 10585.65
2% OF AVERAGE OF THREE YEARS 211.7
PROJECT‘MAHAMAYA MEDICAL
COLLEGE’ISWORTH 500 CRORE

Pollution of atmosphere
Deterioration of coal fields
Occupation of arable land
Exploitation of water
Forced migration of land ousters
Deterioration of flora and fauna
Disturbance to tribal habitat
Occupational hazards
Powering the Nation
Employment
Social development
Economic developments
Host of beneficiaries
CSR opportunities
NTPC-AFFECTING SOCIETY

CSR & SUSTAINIBILITY-NTPC WAY
ADVANTAGES:
•Counter emitted greenhouse gases.
•Counter thermal pollution.
•Plantation also beautifies
surroundings
POLLUTION
• Plasma igniters in place of conventional LDO/HFO guns.
• Bio diesel from flue gas.
• Personal adoption of plantation and its periodic review.
• Raise the norms of environment and safety to extreme levels.
• Sponsor projects for development of by products from green
house gases or for their containment.
OPPORTUNITY:
•By products from greenhouse gas.
•Alternate to LDO/HFO firing.
•Effectiveness of plantation.
Environment
Society
Economy
VAPOUR ABSORPTION
AC SYSTEM
PLANTATION
ECOFRIENDLY LIGHTING
I
N
N
O
V
A
T
I
O
N

ADVANTAGES:
•Load reduced on ash dyke.
•Generation of useful by products.
FLY ASH DISPOSAL
OPPORTUNITY:
•Involvement of locals in ash brick
production.
•Self production of cement.
•By products from fly ash.
ASH DYKE
CEMENT ASH BRIC
Environment
Society
Economy
• Forward integration in cement industry
• Financial and technical support to locals to establish fly ash
brick manufacturing units
• Tie up with these units for in house consumption of bricks and
cement.
• Sponsor projects to develop by products from ash(CaO, Mgo,
Silicates)
I
N
N
O
V
A
T
I
O
N

ADVANTAGES:
•Reduced water consumption
•Economical and environmental gain
WATER CONSUMPTION
• Air cooled condenser to eliminate 80% of total makeup.
• Utilize the water thus saved for irrigation.
• Avoidance of conflict of intentions with locals (irrigation vs.
power generation).
• Resources thus spared may be used to generate drinking
water for local area.
OPPORTUNITY:
•Cooling tower evaporation loss
reduction(>80% of total makeup)
•Waterless cooling of condenser.
•Saving of arable land.
OPTIMISE
ASHWATER RATIO
RECYCLEWATER
FROM DYKE
INCREASE CYCLE
OF CONCENTRATION
Environment
Society
Economy
I
N
N
O
V
A
T
I
O
N

WATER CONSUMPTION
Environment
Society
Economy
AREA CONSUMPTION m3/h WATER USE (%)
Cooling tower make up 3450 86.25
DM water make up 120 3
Potable & service water 250 6.25
Clarifier sludge etc. 110 2.75
Coal dust suppression 70 1.75
TOTAL 4000 100
Ash disposal* 1300 32.5
AIR COOLED CONDENSER (2X500 MW)

ADVANTAGES:
•Faster decision making.
•Saving of paper and time.
•Easier and quicker analysis of data.
•Archiving is comfortable.
GO PAPER-LESS
• Exhaustive involvement of IT in all kind of communications to
avoid movement of paper.
• Extension of E-MAIL, SAP-ERP support to all employees.
• Stringent implementation of Lotus-mail and E-logbook.
OPPORTUNITY:
•Removal of dual/redundant system.
•Grooming of staff to use paperless
tools.
LOTUS MAIL
SAP ERPE-LOG BOOK
Environment
Society
Economy
I
N
N
O
V
A
T
I
O
N
???

OPPORTUNITY :
•Scarcity/unavailability of skilled
manpower.
•Unavailability of institutions/funds
for skill development.
SKILLED MANPOWER
ADVANTAGES :
•Development of skills of locals.
•Creation of employment
opportunities.
•Local, easy, competetive and
perennial availability of manpower.
Environment
Society
Economy
I
N
N
O
V
A
T
I
O
N
• Adopt local ITI institutions.
• Scholarship to meritorious students for higher educations.
• Absorb candidates from local institutes and groom them in-
house.
• Sponsor skill development for land oustees/ dependents

ADVANTAGES:
•Attachment with the locals
LOCAL TALENT DEVELOPMENT
• Organising local level sports tournaments like football, cricket
etc.
•Tapping & sponsoring local talents in the field of sports, arts
& culture.
•Infra development for locals for sports.
OPPORTUNITY:
•Sponsor local talents in field of
games, sport, arts and cultural.
•Organise village level sports
tournament, cultural nights.
I
N
N
O
V
A
T
I
O
N
Environment
Society
Economy

ADVANTAGES:
•Women empowerment
COTTAGE INDUSTRY-TAILORING
SUSTAINABILITY OPPORTUNITY:
•Sewing of clothes for school
•Sewing of school bags and
shopping bags for in house
consumption.
•Involve spouses of employees
Environment
Society
Economy
I
N
N
O
V
A
T
I
O
N
• Organize together beneficiary women to form ‘Anganwadi ’
like groups.
• Cooperate in financing and training of these groups.
• Tie up with them for purchase of finished goods.
• Promote these groups further in open market.

ADVANTAGES:
•Quick and nearby availability of
medical facilities in remote locations.
•Health camps for locals.
•Provide for physically challenged.
HOSPITAL
• Develop Hospitals outside township of the stature of Govt.
Hospital, Railway hospitals or Private chain of hospitals.
• Availability of facilities will prevent migration of
patients/doctors.
• Never ever consider hospital as source of revenue!
OPPORTUNITY:
•Super speciality hospitals.
Environment
Society
Economy
I
N
N
O
V
A
T
I
O
N

COLLABORATION WITH LOCAL BODIES
OPPORTUNITY:
•Labours are available in ample with
institutions like MNREGA
•Funds available in form of grants by
state and union govt
Environment
Society
Economy
• Joint efforts of NTPC and MNREGA to solve local construction
problems like:
• Sanitation
• Boring of hand pumps
• Water reservoirs maintenance.
• Local monuments protection.
• Approach road/puliya.
I
N
N
O
V
A
T
I
O
N

RURAL COMPUTER SAKSHARTA
OPPORTUNITY:
•Availability of faculty in forms of
employee and their spouse.
•Computer infrastructure available
from plant (buyback).
Environment
Society
Economy
• Mobile computer education vans.
• Mandatory teaching by all employees (link with KPA, min 06
days of teaching in a year)
• Involve spouse / mahila samiti in these projects.
I
N
N
O
V
A
T
I
O
N

MISCELLANEOUS IDEAS
CSR
•Car Jeep Contract
Agreements to land oustees
•Clause of Labour and their
family health checkups in
AMC’s.
•Extending CSR activities to
Coal Mines.
•Screening of small
documentaries regarding
health, social and
environmental issues
SUSTAINABILITY
•Electrical powered vehicles as
Public transport from plant to
Township.
•Development of clean energy
resources.
•Scope of wind energy on
transmission line towers.
•Build-Scrap-Build concept .

EDUCATION

CASE STUDY-BMD CHILDRENS ACADEMY

CASE STUDY-BMD CHILDRENS ACADEMY
•Within 100 meters of plant boundary.
•Functional for last 05 years
•From Class-1 to Class-10
•More than 250 students
•12 teachers
•Owner : Mr. Prem Kumar (Mob. :
9651687149)
•Fees structure:
CLASS FEES IN Rs.
1 TO 5 25
6 TO 10 75
PROBLEMS FACED:
•Shortage of students
•No permanent building
•No source of grant/finance
•High rate of dropouts.

ANDTHERE ARE MANY MORE SUCH SCHOOLS....
HOW TO HELP THESE SCHOOL??????

EDUCATION-DISPARITY
BRIDGE THE GAP !
Student exchange
Teachers exchange
Combined classes

Does our responsibility ends here???

CSR II – IMPACT INDEX
Social impact index= Net improvement in quality of life, and number of lives
affected due to the nature of the CSR activity and based on the needs of
the TB ( in terms of increase in awareness social, economic, health,
environment, education, political, and other areas of life etc)
Economic impact index= Net improvement in incomes, wealth, savings, and
assets, and number of lives affected, due to the nature of the CSR activity,
and based on the needs of the TB( in terms of economic value created,
income-generating assets created etc).

CSR POLICY BASED
ON NEED OF
TARGETED
BENEFICIARIES
SETTING OF
TARGETS CSR II
IMPLEMENTATION
AND
MEASUREMEMNT
OF CSR II
COMPARISON OF
ACTUAL AND
TARGETED CSR II
PDCA CHART

ROADMAP
CSR Policy Formulated, and CSR committee approves CSR activities
Local Communities/targeted beneficiaries approves the CSR activities
External/internal Partnerships formed for executing CSR activities
Evaluation of Social impact of CSR activities
Evaluation of Economic impact of CSR activities
Overall CSR II of CSR activities
Sustainable Impact of CSR activities on Local Communities

CONCLUSION
Explore other benefits that can be derived from action on
sustainability.
•We can show our responsibility not only through our words but
our actions.
•CSR is not only a charity but a timid seed which bears the fruit of
sustainability.
•This tree bears fruit of sustainability only after a finite period of
time.

Questions? Thank you
सर्वे भर्वंतु सुखिनः
सर्वे संतु ननरामयाः |
सर्वे भद्राखि पश्यंतु
मा कश्श्िद् दुःिभाग्भर्वेत् || ||
“Let all people be happy, Let all live with complete good health
Let all know what is good and what is not so good, Let no body be subjected to troubles”

EMMISSION NORMS
Environment
Society
Economy
The ambient sulphur dioxide and NOx concentrations around
the power plant is less than 1/3 th prescribed ambient air
quality standard for SO2 and Nox for the concerned area.
INDIA VS OTHER COUNTRIES

CSR and sustainable development innovative possibilities

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