This document presents an ethical case study of Coca-Cola. It discusses Coca-Cola's global dominance and large portfolio of over 300 brands worldwide. It performs a SWOT analysis of Coca-Cola and identifies unethical practices like criminal negligence as well as ethical practices like their corporate responsibility and ethics compliance programs. It concludes that Coca-Cola owes its success to employees and takes care of them while working with governments and agencies to ensure safety.

1. PRESENTED BY:
Ethical Case of Coca Cola
Name Roll No
Rafiullah Rafi B-31
Esmatullah Amin B-33
Muzamil Haqmal B-34

2. Contents
 Introduction
 SWOT Analysis
 Ethical and Unethical practices
 Solutions & Recommendations
 Conclusion
 References

3. Introduction
 The Coca-Cola Company is an American multinational beverage
corporation and manufacturer, retailer, and marketer of non-alcoholic
beverage concentrates and syrups, which is headquartered in Atlanta,
Georgia. The company is best known for its flagship product Coca-Cola.
 In May 1886, John Pemberton, who was a pharmacist from Atlanta,
Georgia, was the first founder of coca cola. He concocted the coca cola
formula in kin three legged brass kettle which the suggestion was given
by bookkeeper Frank Robinson.
 Coca-Cola’s Global Dominance The larger a company is, the harder it is
to continue to grow at a steady pace. This remains the major challenge
facing the Coca-Cola Company.
 Coca-cola produces more than 300 brands worldwide in addition to its
flagship brands, coke and diet coke.

4. SWOT Analysis
Strengths:
 The best global brand in the world in
terms of value.
 World’s largest market share in
beverage.
 Strong marketing and advertising.
 Customer loyalty.
 Corporate Social Responsibility (CSR).
Weaknesses:
 Significant focus on carbonated
drinks.
 Undiversified product portfolio.
 Negative publicity.
 Brand failures or many brands with
insignificant amount of revenues.
Opportunities:
 Bottled water consumption growth.
 Increasing demand for healthy food and
beverages.
 Growing beverages consumption in
emerging markets.
Threats :
 Changes in consumer tastes.
 Water scarcity.
 Competition from PepsiCo.
 Saturated carbonated drinks
market.

5. Unethical practice of Coca Cola
 Continued Misery in the Face of Certainty.
 Criminal Negligence or Straight Incompetence.
 Misrepresenting Facts.
 Coca-Cola Forced to Agree to Assessment.
 Coca-Cola Fails to Mention Shut down Plant Recommendation.
 Coca-Cola Does Not Meet its Own Standards.
 Coca-Cola Not in Compliance with Government Regulations.
 Corporate Social Responsibility.

6. Ethical practices of Coca Cola
 Corporate Responsibility:
 Corporate responsibility is managed through the Public Policy and
Corporate Reputation Council, a cross-functional group of senior
managers from our Company and bottling partners. The Council
identifies risks and opportunities faced by our business and
communities and recommends strategies to address these challenges.
 Ethics & Compliance:
 The core of the ethics and compliance program at The Coca-
Cola Company is our Code of Business Conduct. The Code guides our
business conduct, requiring honesty and integrity in all matters. All of
our associates and directors are required to read and understand the
Code and follow its precepts in the workplace and larger community.

7. Solutions And Recommendations
 Public relationship
 Enhance relationship with the Government
 Lunch marketing camping
 Listen to the customers
 Managing style
 Public package price-quality trade-off plans

8. Conclusion
 With over 3000 products and more than 200 countries, the
coca, Cola Company has surely part of people’s lives.
 The coca cola company owes its success to the people who do
their best to achieve the task in hand .thus, the coca- cola
company takes cares of its employees to return a creating a
good working environment and working along with union and
government and agencies to make sure its employees are safe.
 The Coca-Cola Company understands that in today’s business
world technology is very essential to run such a big company
like Coca-Cola.
 Coca Cola has spent over $2 million just on advertising and
marketing. This makes Coca-Cola well known in many
countries In addition, keeping up with today's new trends, the
Coca-Cola Company also advertise its products on My-Space,
face book and twitter.