This document discusses corporate social responsibility (CSR) and Coca-Cola's CSR initiatives in India. It defines CSR as a company's economic, legal, ethical, and philanthropic responsibilities. The document outlines CSR provisions under Indian law and the benefits of CSR, including increased employee satisfaction, public image, customer loyalty, and creativity. It then provides a case study on criticism of Coca-Cola's operations in India for environmental and social impacts and how the company addressed these issues through CSR programs focused on water, agriculture, and recycling.

1. Made By : Shashank Kumar
PEC University Of Technology

3. Content
• What is CSR
• Provision of CSR
• Benefit of CSR
• Company
responsibilities
• Case study on CSR
• Effect of CSR
• Activities taken by coke

4. About CSR
Corporate social responsibility is a multi-• Corporate social responsibility is a multi-
dimensional concept that encompasses all of a
company’s economic, legal , ethical and
philanthropic responsibilities .
• CSR policies and their adherence determine
the ethics and values of a company’s and go
hand –in- hand with its sustainability. Thereby
becoming an unavoidable part of a company’s
core philosophy.

5. Cont….
•CRS is an evolving business practice that incorporates•CRS is an evolving business practice that incorporates
sustainable development into a company’s business
model. It has a positive impact on social ,economic and
environmental factors.environmental factors.
•CSR can positively impact your business news Daily
•CSR is the best way to connect with the consumers and
keep them engaged with your brand because through CSR
Campaigns you are talking about something good which
will benefit everyone .

6. Provision of CSR
The Corporate Social Responsibility’s provisions
are applicable to the following :
1) All companies with its subsidiaries or
holdings meeting the following in theholdings meeting the following in the
preceding financial year .
2) Over Rs.500 Crore in Net Worth, or
3) Over Rs.1000 Crore in turnover; or
4) Over Rs.5 Crore in net profit.

7. Argument of CSR

9. Benefit of CSR
• It increase employee satisfaction
• Improve public image in today’s digital era,
• Increase customer loyalty
• Increase creativity• Increase creativity

12. CASE STUDY

13. CASE STUDY ON COCO-COLA
• This case is about Coca-Cola’s corporate social• This case is about Coca-Cola’s corporate social
responsibility (CSR) initiatives in India. It is one of
the largest beverage companies in India, realized
that CSR had to be an integral part of its corporate
agenda.agenda.
• According to the company, it was aware of the
environmental, social, and economic impact
caused by a business of its scale and therefore it
had decided to implement a wide range of
initiatives to improve the quality of life of its
customers, the workforce, and society at large.

14. • The company came in for severe
criticism from activists and
environmental experts who
charged it with depleting
groundwater resources in the
areas in which its bottling plants
were located, thereby affecting
the livelihood of poor farmers,
dumping toxic and hazardous
in the world.
dumping toxic and hazardous
waste materials near its bottling
facilities, and discharging waste
water into the agricultural lands
of farmers.
• Moreover, its allegedly unethical
business practices in developing
countries led to its becoming one
of the most boycotted companies
in the world.

15. Effect of it
After this criticism the company continue to
champion various initiatives such as rainwater
harvesting restoring groundwater resources, going
in for sustainable packaging and recycling and
serving the communities where it operated. Coca-serving the communities where it operated. Coca-
Cola planned to become water neutral India by
2009 as part of its global strategy of achieving
water neutrality, however, criticism against the
company refused to die down .

16. Cont…
• Coco –cola has formulated a set of corporate• Coco –cola has formulated a set of corporate
Social Responsibility policies and confirmed to be
following the same in its operations in the India
market as per the rules issued by the ministry of
corporate affairs, Government of India under
Section 135 of the company Act, 2013.
corporate affairs, Government of India under
Section 135 of the company Act, 2013.
• The company has undertaken to positively impact
the social the social the economic and
environmental progress in India with focus
• On three major area: Water, Agriculture and
Recycling

17. ACTIVITES ON CSR BY COKE
• Coca-Cola’s goal is to return to communities
the amount of water that they use in beverage
production by 2020.
• Coca –Cola currently has 250 water projects in• Coca –Cola currently has 250 water projects in
more than 70 countries.
• Estimates to date are that in 2009 they
cleaned 638 million liters for communities and
28.8 billions liters to nature.

18. Conclusion
• Reflecting on my analysis and discussion on Coca- Cola
operations in the India sub –continents, it can be seen
that there are lot of allegations regarding the
company’s non- adherence to the basic principles of
corporate social responsibility.corporate social responsibility.
• Following the same though the company has been
focusing on implementing initiatives for environmental
safety and community development programs like
health care employee safety, water conservation etc,
Coca –Cola India has been put under continues scan for
righteousness in its business motives.

20. References
 Corroll, J.B. (1989). The carroll model a 25- year
retrospective and prospective view. Educationalretrospective and prospective view. Educational
research , 18(1), 26- 31.
Babalola, Y.A (2012) the impact of corporate
social responsibility on firm’s profitability in
Nigeria .European Journal of economics, finance
and administrative science ,45(1),39-50

21. TECNOLOGY
PEC UNIVERSITY OF
MADE BY:SHASHANK