The document discusses critical thinking and creative thinking. It defines critical thinking as involving asking questions, defining problems, examining evidence, analyzing biases, avoiding emotional reasoning, considering other interpretations, and tolerating ambiguity. Creative thinking means generating new ideas and processes. The two types of thinking are interrelated, with critical thinking helping to evaluate creative ideas in a rational way. The document provides tips for using critical thinking to spur more creative thinking, such as questioning experts and their qualifications, avoiding overgeneralizations, and considering unexpected outcomes as opportunities for new ideas.

1. Thinking out of the Box

2. Wade (1995) identifies 8 characteristics of
critical thinking. Critical thinking involves:
asking questions,
defining a problem,
examining evidence,
analyzing assumptions and biases,
avoiding emotional reasoning,
avoiding oversimplification,
considering other interpretations, and
tolerating ambiguity.

3. To think creatively, we need to step outside the framework of
what we see or hear. We have to observe, ask questions
and analyze so that we can open up new thoughts and
ideas on old matters or commonly-accepted arguments.
Some fool once said, “The earth is round!” People shot down
that conclusion without even looking at the supporting
premises. “Of course it isn’t,” they shouted back. “That
makes no sense!” Others tried to refute the claims. “The
Earth can’t be round,” they put forth. “The ground is flat.
See?”

4. But the believer pointed out that there was a slight curve to the
horizon. The world wasn’t flat. He set aside his biases and
opened his mind to analyzing what he’d been told all his life.
Why should he believe it? What made it true? What made it false?
He asked questions and demanded proof. He examined the
arguments of authorities who made sweeping statements and
claims that didn’t hold water. This round-world believer didn’t
just refute what others said. He brought up premises to support
his own ideas.
He was thinking creatively, and then he took world-changing
action after critically evaluating his innovative idea.

5. Critical thinking and creative thinking go
hand in hand. Creative thinking means
generating ideas and processes; critical
thinking evaluates those thoughts, allowing
for rational decision.
So how do you think critically to think more
creatively? Here are a few quick tips:

6. Pay attention to words like ‘may’, ‘can’, and
‘will’. There’s a huge difference between
something that will [insert marvelous benefit
here] and something that might do the same.
Never accept anything at face value.

7. If a piece of content quotes an expert to help
support the argument or conclusion, ask
questions. What qualifies the individual to
give advice? What credentials does the
person have to make claims? Why is he or she
an authority on the subject?

8. Over-generalization usually discredits an
argument’s validity from the get-go.
Knock down sentences that use words like ‘all’
and ‘everyone’. Not all people do, and not
everyone knows.
More careful wording such as ‘most’ and
‘some’ pass muster more easily.

9. Whenever we attempt to do something and
fail, we end up doing something else. As
simplistic as this statement may seem, it is
the first principle of creative accident. We
may ask ourselves why we have failed to do
what we intended, and this is the
reasonable, expected thing to do.

10. But the creative accident provokes a different
question: What have we done? Answering
that question in a novel, unexpected way is
the essential creative act. It is not luck, but
rather creative insight of the highest order.
Even when people set out to act purposefully
and rationally to do something, they wind up
doing things they did not intend.

11. John Wesley Hyatt, an Albany printer and mechanic,
worked long and hard trying to find a substitute for
billiard-ball ivory, then coming into short supply. He
invented, instead, celluloid— the first commercially
successful plastic.
B.F. Skinner advised people that when you are
working on something and find something interesting,
drop everything else and study it. In fact, he
emphasized this as a first principle of scientific
methodology.

12. In principle, the unexpected event that gives rise to a
creative invention is not all that different from the
unexpected automobile breakdown that forces us to spend
a night in a new and interesting town, the book sent to us
in error that excites our imagination, or the closed
restaurant that forces us to explore a different cuisine.
But when looking for ideas or creative solutions, many of us
ignore the unexpected and, consequently, lose the
opportunity to turn chance into a creative opportunity.

13. By limiting your creativity, it needs to stretch
beyond its comfort zone to find a solution. It
goes through a warm-up process while your
brain neurons start firing. Then you’ll get the
burst of an idea that suddenly sparks a fire.
For example, on the next slide is a mental
challenge to break the creativity barrier:

14. Choose three random words. It doesn’t matter what they are.
They could be sheep, lilac and dragon, for example.
Write a three-paragraph blog post on copywriting, with each of
your chosen words the focus of one paragraph.
Devote all your resources. Unleash your creativity inside the
restrictions to wander loose. Find ways to relate the words to the
subject. Use metaphors. Use examples. Use history. Tell a story.
Impossible? Not at all.
Demanding? Sure.
Worth it? Oh yeah.

15. By limiting your creativity, it needs to stretch beyond
its comfort zone to find a solution. It goes through a
warm-up process while your brain neurons start
firing. Then you’ll get the burst of an idea that
suddenly sparks a fire.
You’ll write. You’ll feel the rush.
And then you’ll enjoy the satisfying cool-down as you
polish off you’re your post – lilacs, dragons and all.
You’d be amazed at what your creativity can come up
with. Are you up for the challenge?

16. Remember, when you are completing an assignment,
use your creative and critical thinking skills.
Think differently about what you’re asked to write.
Don’t just write the same old tired ideas. See
something in a new way!
Analyze, problem-solve!
When you’re writing about common concepts that
anyone can find in a textbook or a resource, you
aren’t being original.

17. Use what you know and apply it in a whole new
way.
You’ll be surprised at how exciting it is to come
up with something new and fresh-- something
that only you could have thought of.
Go get ‘em!

18. http://www.copyblogger.com/fresh-content/
http://www.copyblogger.com/creative-accident/