ProCor Social Media
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ProCor is considering using social media platforms like Facebook and Twitter to distribute health information to a broader global audience. While a survey found interest from ProCor members in using social media, Facebook may not be the best option as ProCor's main audience may not use it or only access it in advanced countries. Twitter is recommended instead as it allows for concise updates within 140 characters, avoiding the need to change existing content or audience. Twitter also has potential benefits like increased visibility, participation, and support for ProCor.
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ProCor Social Media
- 1. Social Media: Facebook and Twitter Prepared by: Zoe Blatt
- 2. Should ProCor use social media (e.g., Facebook/Twitter) as a new method to deliver its information?
- 3. Facebook Leading social network Global audience: 488,009,140 Translated into 70+ languages Way to integrate emerging and traditional communication channels to meet global information needs ProCor members have shown interest in the concept of using social media (via survey and response emails) Fiat’s presentation
- 4. Top 10 ProCor website viewsJuly 2009 – July 2010 ProCor website statistics www.checkfacebook.com
- 5. Top 10 countries on Facebookdata for July 27, 2010 www.checkfacebook.com
- 6. Top 10 growing countries on Facebookaccording to 6 month growth Data for July 14, 2010 www.facebakers.com
- 7. Should ProCor use social media? YES BUT is Facebook the best option? Pro Build ProCor’s visibility, participation, and support Catalyze two-way discussions Provide accurate health information to more people/new audience (the general public) Con New content for new audience Work best in advanced countries Main audience may not use Facebook (even if they have access)
- 10. Recommendations ProCor needs to incorporate social media networks into its future strategy Unless ProCor is willing to create a separate “channel” with different content for a broader audience, Facebook is not the best option ProCor should use Twitter!