Quick overview of key social media monitoring vendors: Radian6, Sysomos and PostRank. A quick overview of Google Reader as a social media monitoring dashboard (how to guide).

1. Social media monitoring solutions Sysomos, Radian6, Post Rank & Google Reader

2. To get us all on the same page

3. What’s the plan? Radian6 by Mark Timmons PostRank by Carol Leaman Sysomos by NygelWeishar Google Reader by Alex Zagoumenov

4. Mark Timmons Business Development Manager Radian6.com P: 902.429.6913 Twitter: http://twitter.com/markstimmons mark.timmons@radian6.com

5. Melanie BakerCommunity Manager, PostRank Inc.Email: melanie@postrank.comTwitter: @melle & @postrankhttp://postrank.com

6. Jay Cloutier Senior Account Executive O: 403.266.2444 C: 403.619.0628 F: 403.266.2051 E: jcloutier@marketwire.com Twitter: @Clouts LinkedIn: http://www.linkedin.com/in/jaycloutier Google: http://www.google.com/profiles/YYCClouts

7. * alexander zagoumenov email: alex.zagoumenov@gmail.com mobile: 403.612.4706 --- www.zagoumenov.com ca.linkedin.com/in/zagoumenov facebook.com/zagoumenov twitter.com/zagoumenov * Disclaimer: I’m not working for Google.

9. Setting up the monitor Create an account: google.com/reader Go through the following simple steps to configure

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13. Getting down to the process Checking the feed Filtering the garbage out Filtering action items in Getting the report together

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17. 4 On Reporting formats Can be MS Word OR MS Excel spreadsheet But has to be convenient to prepare and take action

20. Things to remember Frequency (daily, weekly) Improvement (constant) Convenience (report format preps) Simplicity (to take action) Org. structure (who prepares, who engages)

21. So what’s the message?

22. Social media is about creating meaningful conversations.

23. Every good conversation starts with good listening.

24. Thank You! Doug Lacombe Third Tuesday Calgary Metropolitan Grill GoToMeetings Mark at Radian6 Carol at PostRank Nygel at Sysomos Alex at zagoumenov.com