How to create content for social media might be the biggest question for business. Learn ways to create content by recycling current marketing efforts, utilizing connections and injecting human thoughts. Creating content can seem stressful for businesses and this may even be the reason why some businesses and professionals avoid social media. Many businesses and professionals hop on social media, start using it, draw blanks, or just becomes to automated.

1. Post With
Your Brain
How to Create Content
#LaunchBIN
@kellyjknutson

2. Launch is a full service
marketing and media agency
with one goal, to Elevate Your
Launch LLC
South Bend
Business!
Our work includes many facets
of marketing and design, which
consists of various mediums
such as electronic, web, print,
social media, mobile, and
video. We specialize in,
Branding Strategy
Social Media Strategy
Mobile Marketing
Marketing and PR Coordination
#LaunchBIN @kellyjknutson

3. • People Like People
• Content Creation
• The Content Crisis
• Content That Works
• Bots vs. Brains
Agenda
#LaunchBIN @kellyjknutson

4. What do we do? What we don’t do.
• Introduce ourselves • Start yammering on about
• Find common nonsense
ground/interest • Completely disregard the
• Talk to each OTHER other person
• “Flirt” a bit, get others • Talk AT the person
intrigued with who we are • Talk negatively so others
do not like us
Human Interaction
#LaunchBIN @kellyjknutson

5. • To connect with friends, family
Why we & sometimes brands
• To share and communicate
use it? • To read about news, celebrities &
politicians
Social Media &
Consumers
#LaunchBIN @kellyjknutson

6. • Visibility & SEO, connect with
potential customers & remain top
Why we of mind
• Customer Retention, keep
use it? consumers updated on company
news/product offerings
• Customer Service
Social Media &
Businesses
#LaunchBIN @kellyjknutson

7. PEOPLE LIKE PEOPLE
You are human so be human,
let’s humanize social media….
#LaunchBIN @kellyjknutson

8. • Tell humbling stories about your
business that followers may
connect with
Relate! • Talk about internal employees on
all levels, make it relatable to
your followers
Injecting Humanisms
#LaunchBIN @kellyjknutson

9. Talk to your • Reach out to your biggest fans
consumers, and ask them about their thoughts
& then…
not at them!
Injection Humanisms
#LaunchBIN @kellyjknutson

10. • Make your followers feel
involved, praise them with a
Flirt! simple post & tag them!
• People love recognition!
Injecting Humanisms
#LaunchBIN @kellyjknutson

11. CONTENT CREATION
How can our online community
help with content creation?
#LaunchBIN @kellyjknutson

12. • Invite your online community to
be your voice & create
posts/photos
In December 2011 Sweden tourism
officials began allowing Swedish
citizens to take over the official
twitter account, @sweden , for one
week. This takes humanizing to a
whole new level! Think about how
that can open up your social
media.
Take After The Swedish
#LaunchBIN @kellyjknutson

13. Benefits
• People like people!
• Makes more trustworthy
• Gives people notoriety
• Content is FRESH
• Deepens connections
• Grows your exposure
Break some bread &
keep it fresh
#LaunchBIN @kellyjknutson

14. Twitter Pinterest
• Do just what the Swedens • Open up board(s) &
did, schedule people you allow others to post
TRUST & let them take photos
over • Designate weeks for
certain fans to post
Community Content
#LaunchBIN @kellyjknutson

15. Community Board In #Michiana
#LaunchBIN @kellyjknutson

16. Facebook LinkedIn
• Allow related businesses to • Start a group or join a
post on our page, benefit-
they create content group
• Ask to guest post on another • Follow what the group
local business page
writes/talks about, ask if
• Ask to share events when you can share on your
they pop up. blog
B2B Content
#LaunchBIN @kellyjknutson

17. Traditional
marketing talks
at people.
Content
marketing talks
with them.
-David Kessler
Control Shifted
To The End User
#LaunchBIN @kellyjknutson

18. THE CONTENT CRISIS
What to do when you go blank?
#LaunchBIN @kellyjknutson

19. • My ace: LinkedIn!
Utilize the Answers • Check in with other
section departments & see
what news they may
• Tell a teachable story have
• Highjack trending • Share upcoming
news & give your events
take on it
• Think seasonal
Conquer Content
#LaunchBIN @kellyjknutson

20. • Repurpose
presentations &
webinars into bite size
posts
• Look to analytics, share
similar content that was
viewed/shared the most
• Customer
testimonials, share as a
case study & how you
helped the customer
Recycle Content
#LaunchBIN @kellyjknutson

21. • Sharing content that is off brand
• Sharing fact after fact, boring!
What to • Don’t do what others are
doing, do what works for you
avoid?
• Don’t post to just
post, quality, not quantity
Don’t Get Desperate
#LaunchBIN @kellyjknutson

22. • Play along via mobile
• Enter 21777 in the TO: box
• Type Launch in the message area
• Press send & boom you are playing
Then enter Launch
keyword here
Game time: This or That
#LaunchBIN @kellyjknutson

23. Option 1 Option 2
Launch something into the world
and create CHANGE
This vs. That
#LaunchBIN @kellyjknutson

24. Option 1 Option 2
• Pinterest is 80% women.
Pinterest is 80%
women.
This vs. That
#LaunchBIN @kellyjknutson

25. CONTENT THAT WORKS
Waste no more time.
#LaunchBIN @kellyjknutson

26. • Images, but don’t go off
brand, stick to who you are
What is • Posts with CTA’s, “like this post
if your enjoying #BIN2012
working? • Videos, again don’t share a baby
video if it is not relevant to your
brand
Facebook
#LaunchBIN @kellyjknutson

27. • Posting content for Twitter on
Twitter, disconnect Facebook
What is • Engaging users via live chats, use
tweetchat.com
Working? • CTA’s or throw out
challenges, love what @hubspot
does w/ #MktgChallenge
Twitter
#LaunchBIN @kellyjknutson

28. • Posting through one source, use
each media as it’s own
• Filling your page with quote after
quote or a million stats!
STOP! • Stop posting just links, write
something then attach a link!
• Stop only sharing your
content, start playing nice if you
want others to share your info
No More JUNK!
#LaunchBIN @kellyjknutson

29. Mainstream For Some
• Facebook • Pinterest :
• Twitter • Lifestyle
brands, Tourism, Retailers,
• LinkedIn Food brands, Magazines
• Foursquare:
• Universities, Museums, Lib
raries, Cities, Restaurants &
Local Shops
Know What Works For You
#LaunchBIN @kellyjknutson

30. • Are our customers here?
• Does our content work well
with this network?
What to • How will we use this
network?
review • How will we present our
brand?
• What is producing the most
feedback?
Evaluate
#LaunchBIN @kellyjknutson

31. BOTS VS. BRAINS
Stay human. Over automation will leave social
media as nothing more than a promotional site.
#LaunchBIN @kellyjknutson

32. • Scheduled to release in a timely manner, not 20 posts all
in a row
• Used to send reminders, think events, weekly tweet
chats, sign ups
• Used for posts that do not require a human to answer
back, & no, don’t set automated answers!
Automation Done Well
#LaunchBIN @kellyjknutson

33. • Sharing the same reminder everyday at the same time
• Automated private messages that are painfully obvious
they are auto responders (side not just stop this now!)
• Never spending time online as you, horrible usage
Remember people like people!
Automation To Avoid
#LaunchBIN @kellyjknutson

34. Q&A
TweetChat.com
#LaunchBIN
@kellyjknutson
#LaunchBIN @kellyjknutson Connect on Facebook
www.facebook.com/launchllc

35. • Contact me with any
questions/comments
(E) kelly@launch-llc.com
(T) 574.256.8879
something
into the world
and create
change
#LaunchBIN @kellyjknutson