SlideShare a Scribd company logo
In other words, how to break through
      the CLUTTER OF SOCIAL MEDIA!
          (without spamming people)




    www.sweetbusinesses.com
First, you have to know who your
 audience is. YOUR message can be the
greatest message since Jesus walked the
   earth, but if no one is reading your
updates, then your message isn’t heard.
 If you’re on Twitter:
                               •If   you’re on Facebook>>>
 Update 4-5x day
                                     •FB   is very personal
 It’s not as personal
                                •People      tend to be more
 Twitter highway gets                     transparent
  crowded on Music            •You will get deleted if people
                               no longer find value in your
  Monday and Follow                   status updates
  Friday                      •Update      no more than 2 times
 Choose Tuesday,                             a day
  Wednesday or                 •Saturdayseems to be the
                                most non-responsive day
  Saturday
    www.sweetbusinesses.com
1.   Make your message simple. Practice
     KISS (Keep It Simple Stupid!)
2.   Get to the point
3.   Proofread your message before you
     hit the enter key
4.   Make sure the message is easy to
     understand
5.   Create a ‘grab-em’ message
You must stand out from the crowd if
you’re going to separate yourself from
the clutter.

Do this by appealing to the most
primitive nature of people. Fear and
danger sell. Just watch your local TV
news for tips.
 Think about ego, and         You’re going to need
  how you can stroke            help. NO man is an
  your readers’ ego.            island. Even the
 Make your message             Bible talks about
  something people can          believers supporting
  relate to.                    one another.
Engage in conversations
                               Social Media is the
  with the movers and
  shakers. Rub elbows.          same way.
  Do whatever needs to         Get help. I’m always
  be done.                      available.

    www.sweetbusinesses.com       www.sweetbusinesses.com
Keywords are important. Scan some
tweets and study what people are
retweeting and sharing. Copy the
behavior of the people who are doing it
right.


Get found by cutting through
the clutter!
http://www.sweetbusinesses.com
                         Let’s network. You can find me on Skype, I’m chiefee351
                                                       ON Twitter: @lateaserikard
                                 On Facebook: http://www.facebook.com/latease


(photos by LaTease and
Are copyright 2009 &
2007)

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How to be heard above the noise

  • 1. In other words, how to break through the CLUTTER OF SOCIAL MEDIA! (without spamming people) www.sweetbusinesses.com
  • 2. First, you have to know who your audience is. YOUR message can be the greatest message since Jesus walked the earth, but if no one is reading your updates, then your message isn’t heard.
  • 3.  If you’re on Twitter: •If you’re on Facebook>>>  Update 4-5x day •FB is very personal  It’s not as personal •People tend to be more  Twitter highway gets transparent crowded on Music •You will get deleted if people no longer find value in your Monday and Follow status updates Friday •Update no more than 2 times  Choose Tuesday, a day Wednesday or •Saturdayseems to be the most non-responsive day Saturday www.sweetbusinesses.com
  • 4.
  • 5. 1. Make your message simple. Practice KISS (Keep It Simple Stupid!) 2. Get to the point 3. Proofread your message before you hit the enter key 4. Make sure the message is easy to understand 5. Create a ‘grab-em’ message
  • 6. You must stand out from the crowd if you’re going to separate yourself from the clutter. Do this by appealing to the most primitive nature of people. Fear and danger sell. Just watch your local TV news for tips.
  • 7.  Think about ego, and  You’re going to need how you can stroke help. NO man is an your readers’ ego. island. Even the  Make your message Bible talks about something people can believers supporting relate to. one another. Engage in conversations  Social Media is the with the movers and shakers. Rub elbows. same way. Do whatever needs to  Get help. I’m always be done. available. www.sweetbusinesses.com www.sweetbusinesses.com
  • 8. Keywords are important. Scan some tweets and study what people are retweeting and sharing. Copy the behavior of the people who are doing it right. Get found by cutting through the clutter!
  • 9. http://www.sweetbusinesses.com Let’s network. You can find me on Skype, I’m chiefee351 ON Twitter: @lateaserikard On Facebook: http://www.facebook.com/latease (photos by LaTease and Are copyright 2009 & 2007)