Crisis Communications and Social Media

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Crisis Communications and Social Media

  1. 1. So, you think your company doesn’t need a crisis communications plan or social media policy? Spencer Maus SpencerConnect
  2. 2. It was… It is…
  3. 3. March 1, 2011
  4. 4. Thousands of Wisconsin union workers protest budget plan MADISON, Wisconsin | Tue Feb 15, 2011 5:55pm EST •Tweet this •Share this •Link this •Digg •Email •Print
  5. 5. Preparing for a Crisis• The hierarchy of Buzz• Your attorney with SpencerConnect• Who’s talking?• Employee meeting and signoff• Carrot & Stick• First Responders & Employee list• Review, drill and adjust
  6. 6. Handling a Crisis• Get the facts (and perhaps dial 911)• Call your attorney and SpencerConnect• Only designates talk• Take and keep the lead inside and out• Press conference – release – include Rick• Tell the truth – “Cannot comment.”• Be consistent with time, place and message It’s all your fault!
  7. 7. Handling a Crisis• Reporters must ID themselves• Think Sergeant Friday• Problem – SOLUTION• Video if you can – your story not theirs• Handle rumors• Twitter, facebook, Google, Blogs, Message Boards, YouTube, Vimeo etc friend or foe?
  8. 8. TWEET!SpencerConnect OMG friend sez something bad #RBWorks CEO & CFOhandcuffed by police & media there – admin crying. video & photos atfacebook http://&&lg.vcd19 details in my blog Fri #in #accunion 10 minutes agoFavorite Retweet Reply sent via Twitter app
  9. 9. Now What Do I Do?
  10. 10. So, you think your company doesn’t need a crisis communications plan or social media policy?
  11. 11. REALLY?!?

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