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Social Media Efficiency 5 31-12
The document outlines strategies for social media efficiency, emphasizing the importance of having a clear plan and delegation of tasks. Key goals include brand visibility, fundraising, and volunteer management, with recommendations for content scheduling and interaction. Tools like Hootsuite and Buffer are suggested for managing multiple accounts and scheduling posts effectively.
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Social Media Efficiency 5 31-12
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- 2. Who we are •Janet Fouts Social Media Coach at Tatu Digital Media • Spencer Doyle Social Media Czar at My Dutch Uncle 2
- 3. To be efficientyou need a plan 4
- 4. AND a strategyfor each network • What are your goals? • How much time do you have? • Who’s going to do the work? • Be diligent about time spent • Get the right tools • Track everything • janetfouts.com/listen
- 5. What are yourgoals? • Brand visibility • Fundraising • Volunteer management • Professional development • A listening tool and sounding board for constituency
- 6. Who’s doing thework? • Not the least experienced person on the team • Play off team strengths • What can be delegated? • Interns and volunteers need clear direction 7
- 7. How much time? • How urgent is your mission? • Create a plan around availability • “Chunk” tasks • Set time limits and stick to them! 8
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- 10. Blogging Efficiency: YourBlog • Purpose • Frequency – What is your blog’s purpose? – Daily – What are you trying to achieve? – 2-3x per week minimum • Content-successful • Schedule your posts, blogs are: plan ahead – Engaging • CTAs • Relationship with other – Interactive social media • Comments section – Sharable • Pictures • Video • Lists
- 11. Blogging • Knowing yourblog’s purpose will help you stay focused on what’s important so that you can spend less time posting and post more frequently • It will also guide you to develop a strategy that makes sense • With a strategy, you can plan ahead 12
- 12. Social Media IsSocial • Snowball effect – A little can go a long way, but strategy is key • Content drives traffic – Do you have the right content? • Sharable • Stories • Advice, not ads
- 13. Editorial Calendar Sunday Monday Tuesday Wednesday Thursday Friday Saturday Blog • Weekend event Info post re: upcoming events, Daily advice tip Top Ten list Checklist • Week-in-review Weekend event summary? programs, news • share Scoop.it piece? • Pictures? curations • Videos? • top reads from the week • Weekend Facebook • “Like” Share pictures Share videos Facebook Friday • Comment • Share • Post at least 4 posts per day Twitter 8-24 tweets 8-24 tweets (including blog posts, RTs, • 8-24 8-24 tweets 8-24 tweets • 8-24 tweets 8-24 tweets etc.) tweets • #FF • #CharityT uesday Scoop.it
- 14. The Automation Devil •Auto Follow • Auto Direct Message • More trouble than it’s worth • It’s not all bad
- 15. HootSuite •Manage multiple accts •Delegate •Scheduling •Analytics •RssFeed http://hootsuite.com
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- 18. Schedule your time •When are you most effective online? • When is your network online? • Managing content distribution
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- 20. SocialBro.com http://socialbro.com 21
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- 22. http://gist.com/ 23 20
- 23. Join Us June27th at 1 PM • Nonprofit 101: Starting a Nonprofit – Featuring John D. Golenski, CEO at My Dutch Uncle 24
- 24. Questions? •spencer@mydutchuncle.com •@MyDutchNephew •Facebook.com/MyDutchUncle •MyDutchUncle.com •415.625.2942 • janet@janetfouts.com @jfouts • JanetFouts.com • TatuDigital.com • 408.216.7423