The document outlines 10 steps for narrowcasting on social media by focusing engagement on existing connections. It recommends researching followers' interests, engaging those who are interested, and growing the network by tracking new followers. The steps include starting with 10 minutes per day of engagement, setting goals to engage 5 new people per week initially and working up to 5 per day, using tools to create lists to organize connections, and automating reminders and schedules but not actual engagement. The overall goal is to research, engage existing connections, and leverage those connections to grow the network in a targeted way.

1. 10 Steps to Narrowcasting
#Blogalicious5
How to Make the Most
of your Existing Connections

2. #Blogalicious5
NAR·ROW·CAST
verb (used without object)
[nar-oh-kast, -kahst]
To aim a program or programming at a specific,
limited audience or sales market.
Origin: 1770–80, for an earlier sense; narrow (broad ) cast
Source: Dictionary.com

3. #Blogalicious5
This is what we’re
encouraged to strive for

4. #Blogalicious5
But what about these folks?

5. #Blogalicious5
Steps to Narrowcasting
• People followed YOU for a reason
Find out why they followed
• You followed THEM for a reason
Grow your network through their relevant
connections
• Not everyone wants to re-engage
Focus on those who do

6. #Blogalicious5
1. Research who you follow and what they are interested
in broadcasting/talking about
2. Engage the followers you have by finding content of
interest
3. Grow your network by tracking which of their followers
engage with you or are of interest to you.
Extending engagement will continue grow your network.
RESEARCH + ENGAGEMENT = GROWTH
Steps to Narrowcasting

7. #Blogalicious5
Steps to Narrowcasting
 Daily routine
 Start slow, 10 minutes per day
 One day, find new people to engage with
 Next day, engage with some of those people
 Set a goal of 5 new engagements per week at first
 Work your way to 5 new engagements per day
List creation (easy with the right tools)
Schedule tweets to keep the momentum going

8. #Blogalicious5
 List creation
 Many new tools help you keep track
• Knod.es, Nimble, oneQube
 Connect the dots
• Who led you to this new person?
• What is their connection?
Schedule tweets to keep the momentum going
Steps to Narrowcasting

9. #Blogalicious5
 Automate reminders and schedules, not
connection/engagement.
 Use Nimble to send you automated reminders to re-
engage.
 Use IFTTT to automate transfer of content from
source to Tweet buffer or other destinations.
 Use BufferApp to automate your posting schedule for
general content, to keep the momentum going.
Steps to Narrowcasting

10. #Blogalicious5
Thanks and Keep in Touch
amy@amyvernon.net
www.amyvernon.net
www.Facebook.com/AmyVernon
www.Twitter.com/AmyVernon
http://j.mp/AmyVGplus