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Customer & Buyer Personas
The document provides insights on creating customer and buyer personas to enhance marketing strategies by focusing on solving customer problems and tailoring communication. It emphasizes the importance of understanding both long-standing and new customers while recommending the exclusion of negative personas from promotional efforts. It also offers templates and guidance for defining target audiences through effective marketing communication and personalized branding.
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Customer & Buyer Personas
- 1. PREMIUM POWERPOINT SLIDES Buyerpersonas Customer &
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- 3. AGENDA 1. DEFINITIONS 2. TEMPLATES& SAMPLES 3. PROFILE IMAGES & GRAPHICS
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- 5. How can yourproducts or services solve the customer's problems and by what means can you encourage them to buy? If you have analyzed the data collected about your customers and take into account these questions, you can implement your advertising measures. CUSTOMER & BUYER PERSONAS Effectively Use Personas Long standing and regular customers can be variously contacted and informed in contrast with new customers, where not much can be concluded due to limited amount of information. Intentionally exclude negative personas from your promotions and focus your energy on customers who are likely and ready to buy. Develop specific newsletters for customers who really could have interest ibn a certain product, rather than indiscriminately sending it to all your customers.
- 6. CUSTOMER & BUYERPERSONAS Enter your subheadline here Buyer Persona Model HOW DO THESE HELP? Make better informed decisions about marketing & sales strategies
- 7. CUSTOMER & BUYERPERSONAS EFFECTIVE MARKETING- COMMUNICATION CUSTOMER ORIENTATED COMMUNICATION SUCCESSFUL MARKETING PERSONALIZED BRAND MESSAGES BENEFITS Benefits of Buyer Personas
- 8. CUSTOMER & BUYERPERSONAS Enter your subheadline here You need to win both the hearts and minds of B2B buyers You can capture a wealth of actionable insights interviewing just 10 buyers A company‘s website only covers a fraction of what‘s important to buyers Buyers want more in-depth product information Buyers want companies to make it easier to compare solutions After experiencing the power of buyer personas, I can‘t imagine marketing without them
- 9. DEFINING AND CREATING YOUR TARGETAUDIENCE & BUYER PERSONAS Not sure how to define and create your target audience and buyer personas? Dont‘t worry; we‘ve got you coveres! TEMPLATES AND SAMPLESCUSTOMER & BUYER PERSONAS
- 10. GLENN MILLER THIS TEXTCAN BE REPLACED WITH YOUR OWN TEXT. BIOGRAPHY The text demonstrates how your own text will look when you replace the placeholder with your own text. If you don’t want to use the style and size of the fonts as used in this placeholder it’s possible to replace it by selecting different options. For replacing the placeholder text you need to click on the placeholder text and insert your own text. Your inserted text will retain the same style and format as the placeholder text. FREQUENCY OF BOOKING TRAVEL COMFORT USING ONLINE TRAVEL SITES IMPORTANCE OF CONVENIENCE WHEN BOOKING TRAVEL IMPORTANCE OF PRICE WHEN BOOKING TRAVEL TYPICAL LEVEL OF FLEXIBILITY IN TRAVEL PLANS TRAVELING CHARACTERISTICS Low Moderate High NAME GENDER AGE FAMILY INCOME EDUCATION LOCATION FAMILY John Barros Male 38 $180,000 MBA from North- western Chicago, IL Married with two kids PROFILE Narrow Feet GENDER Male AGE 38 LOCATION Queens, NY OCCUPATION Receptionist; $38k
- 11. KAREN MIYA THE LASTTIME I HAD A QUESTION… …If you don’t want to use the style and size of the fonts as used in this placeholder it’s possible to replace it by selecting different options. FRUSTRATIONS… …the text demonstrates how your own text will look when you replace the placeholder with your own text. If you don’t want to use the style and size of the fonts as used in this placeholder it’s possible to replace it by selecting different options. BACKGROUND If you don’t want to use the style and size of the fonts as used in this placeholder it’s possible to replace it by selecting different options. LIFE GOALS » If you don’t want to » use the style and size of the » fonts as used in this placeholder » it’s possible to replace EXPERIENCE GOALS » you don’t want to use the » style and size of the fonts as » used in this placeholder END GOALS » If you don’t want to » use the style and size of the » fonts as used in this placeholder » it’s possible to replace Junior Account Manager at an advertising firm | 22 years old THERE AREALOT OF KNOWLEDGEABLE PEOPLE HERE AND SOMETIMES I FEEL VERYINTIMIDATEDASKINGTRIVIAL QUESTIONS. BIOGRAPHY The text demonstrates how your own text will look when you replace the placeholder with your own text. If you don’t want to use the style and size of the fonts as used in this placeholder it’s possible to replace it by selecting different options.
- 12. PROFILE IMAGES &GRAPHICSCUSTOMER & BUYER PERSONAS
- 13. CUSTOMER & BUYERPERSONAS Enter your subheadline here
- 14. CUSTOMER & BUYERPERSONAS Enter your subheadline here
- 15. CUSTOMER & BUYERPERSONAS Enter your subheadline here
- 16. CUSTOMER & BUYERPERSONAS Enter your subheadline here
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