The document discusses three studies examining creativity in DIY videos posted to YouTube. The first study analyzed 219 YouTube videos to identify different patterns of "creative building blocks" and found personal, remix, and borrowed creativity. The second study measured the big five personality traits of video creators and found their openness could be assessed by independent raters viewing their videos. The third study found viewership varied between identified online communities and unidentified online viewers depending on the type of creativity in the video.
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